Hot off the press: Increasing advertising budgets will promote demand for industry products

IBISWorld’s Promotional Products Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Promotional Products industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Continued growth in corporate profit and total advertising expenditure will boost industry demand
  • Technological advancements have paved the way for other cost-effective advertisements
  • Improvements in consumer spending and corporate profit will expand marketing expenditure, causing an increase in demand
  • Industry Analysis & Industry Trends

    The Promotional Products industry expanded over the past five years. Similar to other advertising industries over the period, the growing economy fostered healthy consumer spending, so businesses respond by increasing expenditures on advertisements to capture the attention of shoppers and downstream clients. In addition, an increase in the total number of US businesses added to the industry's potential pool of clientele, as new companies often use promotional products to endorse their business, product or service. Over the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand, compelling companies to spend more on promotional products.

    Industry Report - Industry Locations Chapter

    Many major operators in the Promotional Products have located their establishments in areas that make it easier to service their national clients. Similarly, major product suppliers to this industry are also concentrated in the same areas, allowing distributors to cut costs associated with freight and delivery. Overall, the distribution of establishments in the Promotional Products industry closely follows the US population.


    The Southeast is home to the largest number of industry establishments, accounting for an expected 26.2% of the national total in 2017. In this region, Florida is estimated to register nearly one-third of the region's establishments and 8.4% of the national total. The state also accounts for more than 35.0% o

    Additional Insights for the Promotional Products Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Promotional Products Industry are

  • Proximity to key markets
  • Prompt delivery of promotional items to clients
  • Ability to clearly specify requirements to suppliers
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Promotional Products industry impact industry performance..

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    Industry Products

    What is the Promotional Products Industry?

    Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

    Industry Products
    Writing instruments
    Drinkware, housewares and products for the home
    Desk and office accessories
    Other items
    Industry Activities
    Advertising specialty (e.g. key chain, magnet and pen) distribution services (except direct mail)
    Merchandise demonstration services
    Display lettering services
    Sign lettering and painting services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Number of businesses
  • Investor uncertainty
  • Demand from retail trade

  • Current Performance
  • Strong demand
  • Integrated marketing
  • Industry structure and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Manufacturers emerge as competitors
  • Technology has potential to lower industry costs
  • Table: Promotional Products Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Promotional Products Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Supermarkets & Grocery Stores
  • Women's Clothing Stores
  • Advertising Agencies
  • Trade Show and Conference Planning
  • Concert & Event Promotion
  • Colleges & Universities
  • For-Profit Universities

  • Key Selling Industries
  • Computer & Packaged Software Wholesaling
  • Drug, Cosmetic & Toiletry Wholesaling
  • Men's & Boys' Apparel Wholesaling
  • Office Stationery Wholesaling
  • Sporting Goods Wholesaling
  • Women's & Children's Apparel Wholesaling

  • Products & Services
  • Wearables
  • Other items
  • Drinkware, housewares and products for the home
  • Desk and office accessories
  • Bags
  • Writing instruments
  • Chart: Promotional Products Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising expenditure
  • Special events

  • Major Markets
  • Retail, hospitality and business-to-business service providers
  • Consumer goods and other manufacturing companies
  • Ad agencies, publishing and event planners
  • Finance, banking and insurance companies
  • Government and nonprofit organizations
  • Other markets
  • Chart: Major Market Segmentation for the Promotional Products Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Promotional Products

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Promotional Products Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Promotional Products Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Promotional Products Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total US advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Advertising Specialty
  • An item branded with an organization's logo.
  • Below-The-Line Promotion
  • Nonmedia communication or advertising that is niche focused and highly measurable.
  • Blank
  • A generic product prior to any branding or customization.
  • Economies Of Scale
  • The increase in efficiency of production as the number of goods being produced increases.
  • Traditional Media
  • Mass-distributed news and entertainment across major media, such as television, newspapers, magazines, radio and the internet.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Promotional Products:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Promotional Products market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Promotional Products, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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