Overview

In focus: Industry revenue will increase despite a constantly shifting technological landscape

IBISWorld’s Photography market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Market Share of Companies
Industry Statistics & Market Size
Revenue
$10bn
Annual Growth
11-16
1.8%
Annual Growth
16-21
Profit
Employment
230,169
Business
190,056

Industry Threats & Opportunities

  • Higher disposable incomes are expected to boost consumer spending on professional photography services
  • Photographers are providing value-added services, like editing, to increase revenue
  • Demand for photographers who possess artistic talent and creativity will increase

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    Industry Analysis & Industry Trends

    In a snapshot, growing per capita disposable income and rising advertising expenditure have driven growth for the Photography industry in the five years to 2016, as both commercial photographers and portrait photographers have benefitted from increased demand for their services. Mainstream adoption of inexpensive digital cameras, smartphones and easy-to-use photofinishing software packages have drastically changed the structure of the industry in recent years. Over the next five years, improving economic conditions are expected to drive further industry revenue growth. Higher disposable incomes will likely boost consumer spending on professional photography services...

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    Industry Report - Industry Locations Chapter

    The geographic location of establishments in the Photography industry falls in line with population size. Common industry services include school and family portraits, special events photography and sports' photography. As consumers make up the largest buyers of these services, photography studios tend to be concentrated in densely populated areas. Cities, in addition to being densely populated, have the largest amount of business activity. This leads industry establishments that focus on commercial and industrial photography to also concentrate in densely populated areas. This trend can be seen in the fact that the Southeast region holds 23.0% of industry establishments and 25.6% of the population, while the Rocky Mountains region holds 4.8% of industry establishments and 3.6% o..

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    Additional Insights for the Photography Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Photography Industry are

  • Effective quality control
  • Good project management skills
  • Ability to provide goods/services in diverse locations
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of mobile internet connections in the Photography industry impact industry performance..

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    Industry Products

    What is the Photography Industry?

    The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

    Industry Products
    School portrait photography
    Weddings, holidays and other special occasions photography
    Commercial and technical photography
    Personal and group portrait photography
    Industry Activities
    Individual or group portrait photography
    School portrait services
    Commercial or industrial photography
    Wedding and other special occasions photography
    Sports photography

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of mobile internet connections
  • Total advertising expenditure
  • Number of K-12 students
  • Marriage rate

  • Current Performance
  • A snapshot of consumer demand
  • Digital photography restructures the industry
  • An influx of independent photographers
  • Challenges to major players
  • Chart: Revenue Growth

  • Industry Outlook
  • Ongoing transition to digital
  • Finding a niche
  • New business and consolidation
  • Table: Photography Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Photography Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Public Relations Firms
  • Educational Services
  • Religious Organizations
  • Civic, Social & Youth Organizations
  • Consumers

  • Key Selling Industries
  • Camera & Film Wholesaling
  • Camera Stores
  • Department Stores
  • Retail Trade

  • Products & Services
  • Personal and group portrait photography
  • Commercial and technical photography
  • School portrait photography
  • Weddings, holidays and other special occasions photography
  • Other
  • Chart: Photography Industry Products and Services Segmentation

  • Demand Determinants
  • Household market
  • Business market
  • Digital affects demand

  • Major Markets
  • Households
  • Businesses
  • Schools
  • Other
  • Chart: Major Market Segmentation for the Photography Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Depreciation
  • Rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Photography

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Photography Industry

  • Industry Globalization
    Major Companies
    Lifetouch Inc.
  • Table: Lifetouch Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Photography Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Photography Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total Advertising Expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Digital Camera
  • A camera that records images as digital data, usually onto a memory card, instead of on film.
  • Photofinishing Software
  • A computer software packaged that allows users to edit digital photographs
  • Point-And-Shoot Camera
  • The most popular type of camera used by consumers. Point-and-shoot cameras are not used by professional photographers because of their simple design and lack of advanced features.
  • Portraiture
  • Individual or group photography usually focused on an accurate representation of people's faces.
  • Postproduction
  • The period after filming, when a show or film is readied for public presentation.
  • Single Lens Reflex (Slr) Camera
  • The digital SLR camera has become the industry standard for most professional photographers because of its versatility, higher image quality and greater selection of available accessories.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Photography:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Photography market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Photography, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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