Overview

Survey says: Rising corporate profit and online opportunities will spur revenue growth

The Market Research Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Changes in media consumption will revolutionize traditional methods of conducting market research
  • The combined effects of consolidation and slow employment growth resulted in low operating costs
  • Increased demand for industry services will only increase employment to a point
  • Industry Analysis & Industry Trends

    The Market Research industry experienced slow but steady growth over the past five years. As corporate profit rapidly rose in 2010, businesses emerged from their cost-conscious slump and began to develop new products, increasing their investment in market research to attract new customers. Over the next five years, changes in media consumption and the growing use of social media will revolutionize traditional methods of conducting market research. As the industry's major players pursue this growth opportunity, industry revenue growth is expected to accelerate.

    Industry Report - Industry Products Chapter

    Market research can be broadly divided into two forms of measurement and interpretation: quantitative research and qualitative research. According to a 2014 report by ESOMAR, a global association for market, social and opinion research, about 68.0% of global research spending is currently dedicated to quantitative, survey-based research, with the remainder being dedicated to qualitative research.

    Quantitative research

    In this industry, quantitative market research is used for the collection and analysis of data to measure consumers' response to a particular product, issue, campaign or related phenomenon. The quantitative process often starts as a survey and is quickly converted into a numerical format. For

    Additional Insights for the Market Research Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Market Research Industry are

  • Firms who have the ability to quickly adopt new technology
  • Access to skilled and flexible workforce
  • Provision of relevant results
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Research and development expenditure in the Market Research industry impact industry performance..

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    Industry Products

    What is the Market Research Industry?

    Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

    Industry Products
    Market research by phone
    Market research via electronic means
    Market research by mail
    Face-to-face market research (including focus groups)
    Public opinion polling
    Other research services
    Industry Activities
    Broadcast media rating
    Marketing analysis or research
    Opinion research
    Political opinion polling
    Public opinion polling
    Statistical sampling

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Research and development expenditure
  • Corporate profit
  • Investor uncertainty

  • Current Performance
  • Consolidation and improving profit
  • Growth opportunities
  • Chart: Revenue Growth

  • Industry Outlook
  • Improving profit
  • New media, new opportunities
  • Table: Market Research Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Brand Name Pharmaceutical Manufacturing
  • Generic Pharmaceutical Manufacturing
  • Car & Automobile Manufacturing
  • Newspaper Publishing
  • Television Broadcasting
  • Management Consulting
  • Advertising Agencies
  • Public Administration

  • Key Selling Industries
  • Commercial Leasing
  • Data Processing & Hosting Services
  • VoIP
  • Wired Telecommunications Carriers

  • Products & Services
  • Market research via electronic means
  • Face-to-face market research (including focus groups)
  • Other research services
  • Market research by phone
  • Public opinion polling
  • Market research by mail
  • Chart: Market Research Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other businesses
  • Media and advertising businesses
  • Consumer goods businesses
  • Pharmaceutical and healthcare businesses
  • Finance, banking and insurance businesses
  • Automotive businesses
  • Government organizations
  • Chart: Major Market Segmentation for the Market Research Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and depreciationOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Market Research

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research Industry

  • Industry Globalization
    Major Companies
    Nielsen Holdings NVKantar Group
  • Table: Nielsen Holdings NV - financial performance
  • Table: Kantar Group - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Market Research Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Research and development expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Focus Group
  • A type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.
  • Qualitative Research
  • A method of research used to understand why and how individuals make choices about particular products and services.
  • Quantitative Research
  • Research that involves questionnaires and scales to understand the needs, wants and opinions of individuals.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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