High resolution: Industry revenue will be tempered by rising foreign and domestic competition

Over the past five years, new participants have surged into the Graphic Designers industry amid relatively stagnant demand for industry services. Growth in advertising expenditure and manufacturing output have helped sustain demand for design work related to product promotion and packaging. However, steady entry of freelancers into the industry is expected to have contributed to high price competition, which has eroded revenue and prevented profit growth. Over the next five years, new technology will continue to be a double-edged sword for the industry by both opening new market opportunities and increasing competition from abroad...read more.

Industry Statistics & Market Size
Revenue
$13bn
Annual Growth 12-17
1.7%
Forecast Growth 17-22
Profit
Employment
162,578
Businesses
126,135
Market Share of Companies
There are no companies with a dominant market share in this industry
What Our Customers Say

Industry Threats & Opportunities

  • High competition will likely force many graphic designers to expand into complementary marketing and other services
  • The same outsourcing trends that benefit the industry also tend to exacerbate competition
  • Advertisers are still grappling with how to best leverage the mobile marketing channel
  • Industry Report - Starting a New Business Chapter

    The Graphic Designers industry is characterized by low barriers to entry. Although the Graphic Designers industry comprises many large national and multinational firms, it also consists of freelance graphic designers, with nonemploying operators accounting for nearly 90.0% of industry participation. Due to low startup costs and the ability for graphic designers to specialize in a specific industry service, barriers to entry are relatively low. Small and nonemployer firms can access low-cost graphic design software. While attracting a customer base can be an arduous task for potential industry entrants, new graphic designers with a strong portfolio can attract clients.However, IBISWorld anticipates that barriers to entry will increase over the next five-year period. Man...purchase to read more.

    Additional Insights for the Graphic Designers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Graphic Designers Industry are

  • Having a diverse range of clients
  • Ability to compete on tender
  • Ability to vary services to suit different needs
  • IBISWorld analysts also discuss how external factors such as Industrial production index and Total advertising expenditure in the Graphic Designers industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What is the Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
  • Advertising and corporate branding
  • Web design and development
  • Print media design
  • Other graphic design services
  • Ancillary services
  • Industry Activities
  • Graphic and commercial art services
  • Visual communication design services
  • Corporate identification (i.e. logo) design services
  • Graphic art and services (commercial and independent)
  • Creating illustrations (commercial and independent)
  • Medical illustration services (commercial and independent)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Industrial production index
  • Total advertising expenditure
  • Corporate profit
  • External competition for the Graphic Designers industry

  • Current Performance
  • Industry landscape
  • Competition
  • Persistent reliance on print
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital demand
  • Improving profit
  • International competition
  • Table: Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Graphic Designers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Printing
  • Retail Trade
  • Information
  • Advertising Agencies

  • Key Selling Industries
  • Camera & Film Wholesaling
  • Computer & Packaged Software Wholesaling
  • Copier & Office Equipment Wholesaling
  • Office Stationery Wholesaling

  • Products & Services
  • Advertising and corporate branding
  • Print media design
  • Other graphic design services
  • Web design and development
  • Ancillary services
  • Chart: Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising
  • Corporate factors
  • Special events

  • Major Markets
  • Manufacturers
  • Publishers and media
  • Retailers and wholesalers
  • Advertising firms
  • Other businesses
  • Nonprofit organizations
  • Consumers
  • Government agencies
  • Chart: Major Market Segmentation for the Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Graphic Designers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Graphic Designers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Graphic Designers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    3D Printing
  • A process for manufacturing three-dimensional objects using a code-driven, layering design
  • Freelancer
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • In-House
  • Conducted within, coming from, or being within an organization or group.
  • Why buy this report?

    IBISWorld’s Graphic Designers Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Graphic Designers industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.

    clear