High resolution: Industry revenue will be tempered by rising foreign and domestic competition

Over the past five years, new participants have surged into the Graphic Designers industry amid relatively stagnant demand for industry services. Growth in advertising expenditure and manufacturing output have helped sustain demand for design work related to product promotion and packaging. However, steady entry of freelancers into the industry is expected to have contributed to high price competition, which has eroded revenue and prevented profit growth. Over the next five years, new technology will continue to be a double-edged sword for the industry by both opening new market opportunities and increasing competition from abroad...read more.

Industry Statistics & Market Size
Revenue
$13bn
Annual Growth 12-17
1.7%
Forecast Growth 17-22
Profit
Employment
162,578
Businesses
126,135
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • High competition will likely force many graphic designers to expand into complementary marketing and other services
  • The same outsourcing trends that benefit the industry also tend to exacerbate competition
  • Advertisers are still grappling with how to best leverage the mobile marketing channel
  • Industry Report - Industry SWOT Analysis Chapter

    The Graphic Designers industry is in the mature phase of its life cycle. Industry value added (IVA), which measures the industry's contribution to the overall economy, is anticipated to rise at an annualized rate of 2.4% during the 10 years to 2022. Comparatively, GDP is expected to increase at an annualized rate of 2.1% during the same period. This indicates that the industry is growing at a pace similar to the overall economy, and resembles a stable share of economic output. Other characteristics of the industry reflect its maturity. For example, while technological change has occurred over the 10-year period, the majority of these improvements stem from efficient computers and updates to existing software formats. The...purchase to read more.

    Additional Insights for the Graphic Designers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Graphic Designers Industry are

  • Having a diverse range of clients
  • Ability to compete on tender
  • Ability to vary services to suit different needs
  • IBISWorld analysts also discuss how external factors such as Industrial production index and Total advertising expenditure in the Graphic Designers industry impact industry performance..

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    What's in this report

    What is the Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
  • Advertising and corporate branding
  • Web design and development
  • Print media design
  • Other graphic design services
  • Ancillary services
  • Industry Activities
  • Graphic and commercial art services
  • Visual communication design services
  • Corporate identification (i.e. logo) design services
  • Graphic art and services (commercial and independent)
  • Creating illustrations (commercial and independent)
  • Medical illustration services (commercial and independent)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Industrial production index
  • Total advertising expenditure
  • Corporate profit
  • External competition for the Graphic Designers industry

  • Current Performance
  • Industry landscape
  • Competition
  • Persistent reliance on print
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital demand
  • Improving profit
  • International competition
  • Table: Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Graphic Designers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Printing
  • Retail Trade
  • Information
  • Advertising Agencies

  • Key Selling Industries
  • Camera & Film Wholesaling
  • Computer & Packaged Software Wholesaling
  • Copier & Office Equipment Wholesaling
  • Office Stationery Wholesaling

  • Products & Services
  • Advertising and corporate branding
  • Print media design
  • Other graphic design services
  • Web design and development
  • Ancillary services
  • Chart: Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising
  • Corporate factors
  • Special events

  • Major Markets
  • Manufacturers
  • Publishers and media
  • Retailers and wholesalers
  • Advertising firms
  • Other businesses
  • Nonprofit organizations
  • Consumers
  • Government agencies
  • Chart: Major Market Segmentation for the Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Graphic Designers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Graphic Designers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Graphic Designers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    3D Printing
  • A process for manufacturing three-dimensional objects using a code-driven, layering design
  • Freelancer
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • In-House
  • Conducted within, coming from, or being within an organization or group.
  • What Our Customers Say

    Why buy this report?

    The Graphic Designers industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    This report on Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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