Overview

High resolution: Industry revenue will grow despite rising foreign and domestic competition

IBISWorld’s Graphic Designers market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth
11-16
-0.5%
Annual Growth
16-21
Profit
Employment
169,269
Business
135,723

Industry Threats & Opportunities

  • High competition will likely force many graphic designers to expand into complementary marketing and other services
  • Foreign graphic designers can often provide the same quality work at a fraction of the cost
  • Mobile and interactive design talent is the most difficult for in-house creative teams to source

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    Industry Analysis & Industry Trends

    Over the past five years, new participants have surged into the Graphic Designers industry amid relatively stagnant demand for industry services. Growth in advertising expenditure and manufacturing output have helped sustain demand for design work related to product promotion and packaging. However, steady entry of freelancers into the industry is expected to have contributed to high price competition, which has eroded revenue and prevented profit growth. Over the next five years, new technology will continue to be a double-edged sword for the industry by both opening new market opportunities and increasing competition from abroad...

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    Industry Report - Starting a New Business Chapter

    The Graphic Designers industry is characterized by low barriers to entry. Although the Graphic Designers industry comprises many large national and multinational firms, it also consists of freelance graphic designers, with nonemploying operators accounting for nearly 90.0% of industry participation. Due to low startup costs and the ability for graphic designers to specialize in a specific industry service, barriers to entry are relatively low. Small and nonemployer firms can access low-cost graphic design software. While attracting a customer base can be an arduous task for potential industry entrants, new graphic designers with a strong portfolio can attract clients.

    However, IBISWorld anticipates that barriers to entry will increase over the next five-year period. Man..

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    Additional Insights for the Graphic Designers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Graphic Designers Industry are

  • Having a diverse range of clients
  • Ability to compete on tender
  • Ability to vary services to suit different needs
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Graphic Designers industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
    Web design
    Advertising and corporate branding
    Print media design
    Industry Activities
    Graphic and commercial art services
    Visual communication design services
    Corporate identification (i.e. logo) design services
    Graphic art and services (commercial and independent)
    Creating illustrations (commercial and independent)
    Medical illustration services (commercial and independent)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • External competition for the Graphic Designers industry
  • Demand from advertising agencies

  • Current Performance
  • Industry landscape
  • Further competition
  • Continued reliance on print
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital demand
  • Improving profit
  • International competition
  • Table: Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Graphic Designers Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Printing
  • Retail Trade
  • Information
  • Advertising Agencies

  • Key Selling Industries
  • Camera & Film Wholesaling
  • Computer & Packaged Software Wholesaling
  • Copier & Office Equipment Wholesaling
  • Office Stationery Wholesaling

  • Products & Services
  • Advertising and corporate branding
  • Other
  • Print media design
  • Web design
  • Chart: Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising
  • Corporate factors
  • Special events

  • Major Markets
  • Manufacturers
  • Other services
  • Publishers and media
  • Retailers and wholesalers
  • Advertising firms
  • Nonprofit organizations
  • Consumers
  • Government agencies
  • Chart: Major Market Segmentation for the Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Graphic Designers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Graphic Designers Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Graphic Designers Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total advertising expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    3D Printing
  • A process for manufacturing three-dimensional objects using a code-driven, layering design
  • Freelancer
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • In-House
  • Conducted within, coming from, or being within an organization or group.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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