In the works: As advertising expenditure rises, industry demand will increase

Demand for the Graphic Designers industry has grown strongly over the five years to 2018 as new designers have steadily entered the market. Growth in advertising expenditure and an explosion in mobile media has helped sustain demand for skilled designers, and the industry's web design segment is expected to expand significantly during the period, though this growth is anticipated to be partially offset by steady declines in demand from print media. Over the next five years to 2023, growth in the number of participants in the Graphic Designers industry is expected to continue, sustaining high competition in the industry. Advertising expenditure, which currently generates nearly half of industry revenue, is also projected to continue growing strongly...purchase to read more.

Industry Statistics & Market Size
Revenue
$15bn
Annual Growth 13-18
3.6%
Forecast Growth 18-23
Profit
Employment
172,081
Businesses
132,425
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Growth in marketing and promotional activity has provided opportunities for firms
  • The same outsourcing trends that benefit the industry also tend to exacerbate competition
  • Other technological changes will provide additional opportunities to graphic designers
  • Industry Report - Industry Locations Chapter

    The geographic distribution for the industry typically follows the dispersion of the population and the number of businesses in a region. Generally, larger population areas create more consumer demand for goods. As a result, advertising agencies will require more graphic design work to develop visually stimulating designs for their clients' advertisement campaigns. Overall, the states that account for the largest shares of industry establishments are California (15.5%), New York (10.1%), Florida (7.6%), Illinois (6.1%) and Texas (4.7%).Regions with higher concentrationsThe Mid-Atlantic, Great Lakes and West all have large positive discrepancies between the proportion of establishments and the proportion of populations. For example, the Mid-Atlantic region has 18.5% o...purchase to read more.

    Additional Insights for the Graphic Designers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Graphic Designers Industry are

  • Having a diverse range of clients
  • Ability to compete on tender
  • Ability to vary services to suit different needs
  • IBISWorld analysts also discuss how external factors such as Industrial production index and Total advertising expenditure in the Graphic Designers industry impact industry performance..

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    What's in this report

    What is the Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
  • Advertising and corporate branding
  • Web design and development
  • Print media design
  • Other graphic design services
  • Ancillary services
  • Industry Activities
  • Graphic and commercial art services
  • Visual communication design services
  • Corporate identification (i.e. logo) design services
  • Graphic art and services (commercial and independent)
  • Creating illustrations (commercial and independent)
  • Medical illustration services (commercial and independent)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Industrial production index
  • Total advertising expenditure
  • Corporate profit
  • External competition for the Graphic Designers industry

  • Current Performance
  • Industry landscape
  • Competition
  • Persistent reliance on print
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital demand
  • Improving profit
  • International competition
  • Table: Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Graphic Designers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Printing
  • Retail Trade
  • Information
  • Advertising Agencies

  • Key Selling Industries
  • Camera & Film Wholesaling
  • Computer & Packaged Software Wholesaling
  • Copier & Office Equipment Wholesaling
  • Office Stationery Wholesaling

  • Products & Services
  • Advertising and corporate branding
  • Web design and development
  • Print media design
  • Other graphic design services
  • Ancillary services
  • Chart: Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising
  • Corporate factors
  • Special events

  • Major Markets
  • Manufacturers
  • Publishers and media
  • Retailers and wholesalers
  • Other businesses
  • Advertising firms
  • Nonprofit organizations
  • Consumers
  • Government agencies
  • Chart: Major Market Segmentation for the Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Graphic Designers

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Graphic Designers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Graphic Designers Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    3D Printing
  • A process for manufacturing three-dimensional objects using a code-driven, layering design
  • Freelancer
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • In-House
  • Conducted within, coming from, or being within an organization or group.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Graphic Designers is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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