Sweeping up: Increasing disposable income will lead to strong revenue growth

The Maids, Nannies and Gardeners industry has performed well over the past five years, as rising disposable income levels and improved economic conditions have helped revitalize demand for domestic workers. Moreover, stronger demand for industry services across households of all income levels has caused industry employment to rebound and quickly surpass prerecessionary levels. Over the five years to 2022, revenue will continue to rise as macroeconomic and demographic trends take favorable turns. In recent years, the most significant area of growth for the industry has been elderly care services...read more.

Industry Statistics & Market Size
Revenue
$41bn
Annual Growth 12-17
2.5%
Forecast Growth 17-22
Profit
Employment
856,063
Businesses
836,757
Market Share of Companies
There are no companies with a dominant market share in this industry
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Industry Threats & Opportunities

  • The industry has experienced changing statewide regulations over the past five years
  • Outsourcing of household services has been a rising trend in the United States
  • Demand for industry services is tied to income growth among the top income quintile
  • Industry Report - Industry SWOT Analysis Chapter

    The Maids, Nannies and Gardeners industry is in the mature stage of its life cycle. Indicators of this life cycle stage include positive industry value added (IVA) and stable to steady employment growth. Industry value added, which measures the industry’s contribution to the overall economy, is forecast to increase at an annualized rate of 5.7% over the ten years to 2022. In contrast, GDP is projected to increase an annualized 2.0% during the same period. While this industry is expected to grow consistently faster than the US economy as a whole, other factors point to this industry’s mature life cycle. The...purchase to read more.

    Additional Insights for the Maids, Nannies & Gardeners Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Maids, Nannies & Gardeners Industry are

  • Having a loyal customer base
  • Recommendation/accreditation from authoritative source
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Households earning more than $100,000 and National unemployment rate in the Maids, Nannies & Gardeners industry impact industry performance..

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    What is the Maids, Nannies & Gardeners Industry?

    This industry comprises private households that employ workers for activities primarily related to operating a household. This includes individuals employed as chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers.

    Industry Products
  • Nannies and babysitters
  • Maids and housecleaners
  • Home health aids
  • Industry Activities
  • Private chefs
  • Butlers
  • Maids
  • Nannies
  • Gardeners
  • Caretakers
  • Other domestic workers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Households earning more than $100,000
  • National unemployment rate
  • Per capita disposable income
  • Number of adults aged 65 and older

  • Current Performance
  • Ongoing recovery
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Renewed growth for the industry
  • Industry opportunities
  • Increased regulation
  • Table: Maids, Nannies & Gardeners Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Maids, Nannies & Gardeners Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Employment & Recruiting Agencies

  • Products & Services
  • Maids and housecleaners
  • Home health aids
  • Nannies and babysitters
  • Other
  • Chart: Maids, Nannies & Gardeners Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households in the highest income quintile
  • Households in the fourth-lowest income quintile
  • Households in the third-lowest income quintile
  • Households in the second-lowest income quintile
  • Households in the lowest income quintile
  • Chart: Major Market Segmentation for the Maids, Nannies & Gardeners Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Wages
  • Purchases
  • Marketing
  • Depreciation
  • Rent, Utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Maids, Nannies & Gardeners

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Maids, Nannies & Gardeners Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Maids, Nannies & Gardeners Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Maids, Nannies & Gardeners Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of households (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Au Pair
  • A non-US resident who cares for children and does domestic work for a family in return for room and board and the opportunity to experience another culture.
  • Baby-Sitter
  • A child-care worker who is employed on an hourly and casual basis.
  • Hepa Vacuum
  • A vacuum that uses a high efficiency particulate air filter that satisfies efficiency standards set by the US Department of Energy.
  • Manny
  • A colloquial term for a male nanny.
  • Nanny
  • A child-care worker who is employed on a regular, ongoing basis and who is normally in charge of infants.
  • Why buy this report?

    IBISWorld’s industry research report on Maids, Nannies & Gardeners can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Maids, Nannies & Gardeners:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Maids, Nannies & Gardeners market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maids, Nannies & Gardeners, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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