Overview

Cleaning up: A growing aging population and declining unemployment will grow revenue

IBISWorld’s Maids, Nannies & Gardeners market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$18bn
Annual Growth
12-17
4.1%
Annual Growth
17-22
Profit
Employment
758,944
Business
652,985

Industry Threats & Opportunities

  • The most significant area of growth for the industry has been elderly care services
  • Outsourcing of household services has been a rising trend in the United States
  • Demand for industry services is tied to income growth among the top income quintile

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    Industry Analysis & Industry Trends

    The Maids, Nannies and Gardeners industry has performed well over the past five years, despite a few challenges during the beginning of the five-year period. The first half of the period was especially difficult, as poor economic conditions forced households to reduce demand for professional nannies and maids. In the coming years, with unemployment rates forecast to continue falling while disposable income levels continue to rise, conditions for the Maids, Nannies and Gardeners industry are expected to improve over the coming five years...

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    Industry Report - Industry SWOT Analysis Chapter

    According to the IBISWorld industry economic life cycle model, the Maids, Nannies and Gardeners industry is in the mature stage of its life cycle. Indicators of this life cycle stage include positive industry value added (IVA) and stable to steady employment growth. Industry value added, which measures the industry's contribution to the overall economy, is forecast to increase at an annualized rate of 4.4% over the ten years to 2022. In contrast, GDP is projected to increase an annualized 2.0% during the same period. While this industry is expected to grow consistently faster than the US economy as a whole, other factors point to this industry's mature life cycle. The..

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    Additional Insights for the Maids, Nannies & Gardeners Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Maids, Nannies & Gardeners Industry are

  • Having a loyal customer base
  • Recommendation/accreditation from authoritative source
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Households earning more than $100,000 and National unemployment rate in the Maids, Nannies & Gardeners industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Maids, Nannies & Gardeners Industry?

    This industry comprises private households that employ workers for activities primarily related to operating a household. This includes individuals employed as chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers.

    Industry Products
    Nannies and babysitters
    Maids and housecleaners
    Home care aids
    Industry Activities
    Private chefs
    Butlers
    Maids
    Nannies
    Gardeners
    Caretakers
    Other domestic workers

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Households earning more than $100,000
  • National unemployment rate
  • Per capita disposable income
  • Number of adults aged 65 and older

  • Current Performance
  • Ongoing recovery
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Renewed growth for the industry
  • Industry opportunities
  • Increased regulation
  • Table: Maids, Nannies & Gardeners Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Maids, Nannies & Gardeners Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Employment & Recruiting Agencies

  • Products & Services
  • Maids and housecleaners
  • Nannies and babysitters
  • Home care aids
  • Other
  • Chart: Maids, Nannies & Gardeners Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households in the fifth income quintile
  • Households in the fourth income quintile
  • Households in the third income quintile
  • Households in the second income quintile
  • Households in the lowest income quintile
  • Chart: Major Market Segmentation for the Maids, Nannies & Gardeners Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Wages
  • Depreciation
  • Purchases
  • Marketing
  • Rent, Utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Maids, Nannies & Gardeners

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Maids, Nannies & Gardeners Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Maids, Nannies & Gardeners Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Maids, Nannies & Gardeners Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of households (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Au Pair
  • A non-US resident who cares for children and does domestic work for a family in return for room and board and the opportunity to experience another culture.
  • Baby-Sitter
  • A child-care worker who is employed on an hourly and casual basis.
  • Hepa Vacuum
  • A vacuum that uses a high efficiency particulate air filter that satisfies efficiency standards set by the US Department of Energy.
  • Manny
  • A colloquial term for a male nanny.
  • Nanny
  • A child-care worker who is employed on a regular, ongoing basis and who is normally in charge of infants.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Maids, Nannies & Gardeners:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Maids, Nannies & Gardeners market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maids, Nannies & Gardeners, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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