Sweeping up: Increasing disposable income will lead to strong revenue growth

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Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Stronger demand for industry services across households of all income levels has caused industry employment to rise
  • Growth in both single-parent and double-income households has driven demand
  • Demand for industry services is tied to income growth among the top income quintile
  • Industry Report - Industry Key Buyers Chapter

    The Maids, Nannies and Gardeners industry has a very low level of market share concentration, because the industry by definition comprises individuals employed by private households. Consequently, no companies have a significant share of the market. Although there are several agencies that help private households find qualified domestic workers, these agencies are not technically participants of this industry (see IBISWorld report 56131). Nevertheless, the majority of industry participants choose to operate independently of any agency or organization that represents them. Furthermore, companies and independent contractors that offer gardening, housekeeping and childcare services are not technically included in the industry given that they are not privately employed. Ano...purchase to read more.

    Additional Insights for the Maids, Nannies & Gardeners Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Maids, Nannies & Gardeners Industry are

  • Having a loyal customer base
  • Recommendation/accreditation from authoritative source
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Households earning more than $100,000 and National unemployment rate in the Maids, Nannies & Gardeners industry impact industry performance..

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    What's in this report

    What is the Maids, Nannies & Gardeners Industry?

    This industry comprises private households that employ workers for activities primarily related to operating a household. This includes individuals employed as chefs, maids, nannies, butlers and outside workers, such as gardeners, caretakers and other maintenance workers.

    Industry Products
  • Nannies and babysitters
  • Maids and housecleaners
  • Home health aids
  • Industry Activities
  • Private chefs
  • Butlers
  • Maids
  • Nannies
  • Gardeners
  • Caretakers
  • Other domestic workers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Households earning more than $100,000
  • National unemployment rate
  • Per capita disposable income
  • Number of adults aged 65 and older

  • Current Performance
  • Ongoing recovery
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Renewed growth for the industry
  • Industry opportunities
  • Increased regulation
  • Table: Maids, Nannies & Gardeners Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Maids, Nannies & Gardeners Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Employment & Recruiting Agencies

  • Products & Services
  • Maids and housecleaners
  • Home health aids
  • Nannies and babysitters
  • Other
  • Chart: Maids, Nannies & Gardeners Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households in the highest income quintile
  • Households in the fourth-lowest income quintile
  • Households in the third-lowest income quintile
  • Households in the second-lowest income quintile
  • Households in the lowest income quintile
  • Chart: Major Market Segmentation for the Maids, Nannies & Gardeners Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    WagesPurchasesMarketingDepreciationRent, utilities and other costsRent and utilities are expected to account for only 5.8% of industry revenue in 2018. The majority of industry services are provided on site requiring no physical location, limiting costs for industry operators. However, some operators in this industry do require a physical location for storage and consulting purposes, such as gardeners. Other expenses such as accounting and insurance expenses, certification or training costs and transportation to and from the client’s site are expected to account for the remaining share of industry revenue.
  • Chart: Cost Structure Benchmarking – Sector vs Maids, Nannies & Gardeners

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Maids, Nannies & Gardeners Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Maids, Nannies & Gardeners Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Maids, Nannies & Gardeners Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of households (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Au Pair
  • A non-US resident who cares for children and does domestic work for a family in return for room and board and the opportunity to experience another culture.
  • Baby-Sitter
  • A child-care worker who is employed on an hourly and casual basis.
  • Hepa Vacuum
  • A vacuum that uses a high efficiency particulate air filter that satisfies efficiency standards set by the US Department of Energy.
  • Manny
  • A colloquial term for a male nanny.
  • Nanny
  • A child-care worker who is employed on a regular, ongoing basis and who is normally in charge of infants.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Industry Market Report on Maids, Nannies & Gardeners is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Maids, Nannies & Gardeners:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Maids, Nannies & Gardeners market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Maids, Nannies & Gardeners, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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