Low ink: Falling spending on print advertising will continue to reduce industry revenue

The Printing industry in Minnesota has stagnated over the five years to 2018. For the most part, the industry's difficulties have been experienced nationwide. The digitization of media has reduced spending on print advertising, particularly on locally distributed materials. Many small businesses have gravitated toward advertising online as consumer targeting has advanced and national networks have come to effectively serve localized marketing needs. These customers have historically been the lifeblood of commercial printers. Over the next five years, Printing industry revenue in Minnesota is projected to fall. This decline will lagely be in line with the national industry, with local drivers having only a marginal effect on industry performance.

Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 13-18
-0.2%
Forecast Growth 18-23
Profit
Employment
20,476
Businesses
1,032

Industry Threats & Opportunities

  • The digitization of media has reduced spending on print advertising, particularly on locally distributed materials

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    Industry Report - Industry Locations Chapter

    The Printing industry very closely follows the distribution of the population. Despite the Minnesota industry's comparative focus on manufacturer services, it still generates substantial revenue from publishers and advertisers. These businesses focus on population centers where printed materials will reach the most consumers. The industry also serves financial and professional services firms, which in Minnesota are clustered in the Twin Cities. Printing customers tend to prefer nearby printers to cut down on costs and lead time, since print products are ultimately perishable goods that often convey timely information. As a result, a majority of industry establishments in Minnesota are located in the County Metro region, encompassing the Twin Cities and surrounding suburbs. An ..

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    Additional Insights for the Printing in Minnesota Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing in Minnesota Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Manufacturing GDP for Minnesota in the Printing in Minnesota industry impact industry performance..

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    What's in this report

    What is the Printing in Minnesota Industry?

    Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
  • Commercial lithographic printing
  • Digital printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Book printing
  • Commercial gravure printing
  • Industry Activities
  • Commercial lithographic printing
  • Commercial gravure printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Quick printing
  • Digital printing
  • Manifold business forms printing
  • Book printing
  • Blank book, loose-leaf binders and devices
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Manufacturing GDP for Minnesota
  • Demand from publishing industries
  • Price of paper

  • Current Performance
    Industry Outlook
    Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing in Minnesota Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Commercial lithographic printing
  • Other
  • Digital printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Commercial gravure printing
  • Book printing
  • Chart: Printing in Minnesota Industry Products and Services Segmentation

  • Major Markets
  • Other
  • Manufacturers
  • Advertisers
  • Publishers
  • Financial and legal firms
  • Chart: Major Market Segmentation for the Printing in Minnesota Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Printing in Minnesota

  • Basis of Competition
    Barriers to Entry
    Deluxe Corporation, Imagine Print Solutions, R.R. Donnelley & Sons Company, The Vomela Companies,
  • Table: Deluxe Corporation - financial performance
  • Table: Imagine Print Solutions - financial performance
  • Table: R.R. Donnelley & Sons Company - financial performance
  • Table: The Vomela Companies - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing in Minnesota Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing in Minnesota Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of businesses in Minnesota (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Printing in Minnesota can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing in Minnesota:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing in Minnesota market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing in Minnesota, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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