Overview

No game: Despite recovering demand, operators will face significant pricing pressures

IBISWorld’s Toy, Doll & Game Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Despite higher demand, toy manufacturers will lower prices to stay competitive, hurting profit
  • Competition from low-priced imports has presented a significant challenge to the industry
  • Retailers will place significant pricing pressures on domestic operators to lower their markups

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    Industry Analysis & Industry Trends

    The Toy, Doll and Game Manufacturing industry has suffered over the five years to 2016, due to falling demand brought on by poor economic conditions during the earlier half of the five-year period and increasing competition from low-priced imports. Many industry operators had to exit the industry altogether because they could no longer compete with low-cost imports. Moreover, the long-term outlook for the industry is not encouraging. US manufacturers will continue to face increasing competition from low-cost imports and vie for contracts with a shrinking number of retailers. Given the limited amount of shelf space in stores, retailers will place significant pricing pressures on domestic operators to lower their markups, or they will give up shelf space to imported goods...

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    Industry Report - Starting a New Business Chapter

    Prospective operators planning to enter the Toy, Doll and Game Manufacturing industry face a number of challenges. The most significant barrier to entry is the amount of time, research and capital required to establish a brand, along with the complexities involved in developing unique product designs, and protecting intellectual property rights and trademarks. The high-cost and long-term nature of brand reputation is, hence, the largest barrier to entry. Global leaders Hasbro and Mattel have wide variety product offerings, and new entrants will be compelled to invest money and time to persuade consumers to shift away from familiar brands. Once a new product has been developed, manufacturers must invest in trademarks to protect themselves from copyright issues. The..

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    Additional Insights for the Toy, Doll & Game Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy, Doll & Game Manufacturing Industry are

  • Establishment of brand names
  • Having a diverse range of clients
  • Having links with suppliers
  • IBISWorld analysts also discuss how external factors such as Import penetration into the manufacturing sector and Trade-weighted index in the Toy, Doll & Game Manufacturing industry impact industry performance..

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    Industry Products

    What is the Toy, Doll & Game Manufacturing Industry?

    This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

    Industry Products
    Dolls, action figures, toy animals and stuffed toys, including parts
    Baby carriages and children's vehicles (excluding bicycles)
    Models and crafts
    Nonelectronic games and puzzles, including parts
    Other nonelectronic, nonriding toys, including parts and pet toys
    Electronic toys and games (including home video games)
    Industry Activities
    Manufacturing action figures
    Manufacturing dolls, doll parts and doll clothing
    Manufacturing stuffed toys
    Manufacturing children's automobiles
    Manufacturing crafts and hobby kits
    Manufacturing children's and adult games
    Manufacturing science kits
    Manufacturing toy and hobby models
    Manufacturing video game machines

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Import penetration into the manufacturing sector
  • Trade-weighted index
  • Demand from department stores
  • Demand from hobby and toy stores
  • Per capita disposable income

  • Current Performance
  • Weak demand
  • Competition from imports
  • Toy recalls and new regulations
  • Changing tastes
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand picks up
  • Increasing pressure from retailers
  • China may lose its advantage
  • Table: Toy, Doll & Game Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy, Doll & Game Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Toy & Craft Supplies Wholesaling
  • Hobby & Toy Stores
  • Gift Shops & Card Stores

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Metal Pipe & Tube Manufacturing
  • Plastic Products Miscellaneous Manufacturing
  • Polystyrene Foam Manufacturing
  • Rubber Product Manufacturing

  • Products & Services
  • Electronic toys and games (including home video games)
  • Other nonelectronic, nonriding toys, including parts and pet toys
  • Nonelectronic games and puzzles, including parts
  • Models and crafts
  • Dolls, action figures, toy animals and stuffed toys, including parts
  • Baby carriages and children's vehicles (excluding bicycles)
  • Chart: Toy, Doll & Game Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Mass merchandizers
  • Hobby and toy stores
  • Wholesalers
  • Chart: Major Market Segmentation for the Toy, Doll & Game Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Toy, Doll & Game Manufacturing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy, Doll & Game Manufacturing Industry

  • Industry Globalization
    Major Companies
    Cartamundi GroupK'NEX Brands L.P.
  • Table: Cartamundi Group - financial performance
  • Table: K'NEX Brands L.P. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy, Doll & Game Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Toy, Doll & Game Manufacturing Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Import penetration into the manufacturing sector (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Age Compression
  • A phenomenon whereby children are outgrowing toys at a younger age and demanding more adult-like products.
  • Offshore
  • The relocation of a company's business process, such as manufacturing or accounting, from one country to another, whether the work is outsourced or stays within the company.
  • Outsource
  • The act of procuring goods or services under contract with an outside supplier.
  • Phthalate
  • A substance is added to many plastics (to increase flexibility, transparency, durability and longevity) that is being phased out of many products in the United States over health concerns.
  • Tween
  • The stage between middle childhood and adolescence in human development, generally ranging from 8 to 12 years of age.
  • Webisode
  • An episode, such as a TV show, which may or may not have been telecast but can be viewed at a website.
  • Wholesale Bypass
  • A popular trend within retail and manufacturing industries where producers supply goods directly to stores, eliminating the middleman.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy, Doll & Game Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy, Doll & Game Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy, Doll & Game Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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