No dice: Import penetration has taken away a large chunk of the market from domestic operators

Operators in the Toy, Doll and Game Manufacturing industry have experienced a challenging operating environment over the past five years. Since price competition in this industry is high, domestic operators have been forced to reduce prices to compete with inexpensive imports sourced from developing countries with low-labor costs. As a labor-intensive industry, imported products have a significant advantage because foreign manufacturers are able to pass low production cost savings onto the consumer in the form of low product selling prices. As a result, domestic operators have been forced to settle for lower profit margins to compete with low-cost imports. The industry is expected to continue declining, albeit more slowly, over the five years to 2022...purchase to read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 12-17
-3.1%
Forecast Growth 17-22
Profit
Employment
6,254
Businesses
595
Market Share of Companies

Industry Threats & Opportunities

  • Domestic operators have been forced to settle for lower profit margins to compete with low-cost imports
  • Many Chinese-manufactured toys have been recalled due to unsafe levels of lead and choking hazards
  • As the US economy improves, consumer spending and disposable income are expected to increase
  • Industry Report - Industry SWOT Analysis Chapter

    The Toy, Doll & Game Manufacturing industry is in the declining stage of its life cycle. Although decline in industry revenue is expected to decelerate over the five years to 2022, IBISWorld expects that industry value added (IVA), which measures an industry's contribution to GDP, will decline at an annualized rate of 2.1% over the 10 years to 2022. This indicates a rapid decline, as compared with an expected growth rate of 2.1% for GDP during the same period. Enterprises in this industry will continue to decline as the industry consolidates and operators exit the industry in response to a high level of import penetration. A rise in imports is expected to continue, aided by a strengthening US dollar. Tog...purchase to read more.

    Additional Insights for the Toy, Doll & Game Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy, Doll & Game Manufacturing Industry are

  • Establishment of brand names
  • Having a diverse range of clients
  • Having links with suppliers
  • IBISWorld analysts also discuss how external factors such as Import penetration into the manufacturing sector and Trade-weighted index in the Toy, Doll & Game Manufacturing industry impact industry performance..

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    What's in this report

    What is the Toy, Doll & Game Manufacturing Industry?

    This industry comprises companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).

    Industry Products
  • Dolls and action figures
  • Baby carriages and children's vehicles
  • Models and crafts
  • Nonelectronic games and puzzles
  • Other nonelectronic toys
  • Electronic toys
  • Industry Activities
  • Manufacturing action figures
  • Manufacturing dolls, doll parts and doll clothing
  • Manufacturing stuffed toys
  • Manufacturing children's automobiles
  • Manufacturing crafts and hobby kits
  • Manufacturing children's and adult games
  • Manufacturing science kits
  • Manufacturing toy and hobby models
  • Manufacturing video game machines
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Import penetration into the manufacturing sector
  • Trade-weighted index
  • Demand from department stores
  • Demand from hobby and toy stores
  • Per capita disposable income

  • Current Performance
  • Weak demand
  • Competition from imports
  • Toy recalls and new regulations
  • Changing tastes
  • Chart: Revenue Growth

  • Industry Outlook
  • Increasing pressure from retailers
  • China may lose its advantage
  • Table: Toy, Doll & Game Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy, Doll & Game Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Toy & Craft Supplies Wholesaling
  • Hobby & Toy Stores
  • Gift Shops & Card Stores

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Metal Pipe & Tube Manufacturing
  • Plastic Products Miscellaneous Manufacturing
  • Polystyrene Foam Manufacturing
  • Rubber Product Manufacturing

  • Products & Services
  • Electronic toys
  • Other nonelectronic toys
  • Nonelectronic games and puzzles
  • Models and crafts
  • Baby carriages and children's vehicles
  • Dolls and action figures
  • Chart: Toy, Doll & Game Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Mass merchandizers
  • Hobby and toy stores
  • Wholesalers
  • Chart: Major Market Segmentation for the Toy, Doll & Game Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Toy, Doll & Game Manufacturing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy, Doll & Game Manufacturing Industry

  • Industry Globalization
    Cartamundi Group, K'NEX Brands LP,
  • Table: Cartamundi Group - financial performance
  • Table: K'NEX Brands LP - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Toy, Doll & Game Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy, Doll & Game Manufacturing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Import penetration into the manufacturing sector (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Age Compression
  • A phenomenon whereby children are outgrowing toys at a younger age and demanding more adult-like products.
  • Offshore
  • The relocation of a company's business process, such as manufacturing or accounting, from one country to another, whether the work is outsourced or stays within the company.
  • Outsource
  • The act of procuring goods or services under contract with an outside supplier.
  • Phthalate
  • A substance is added to many plastics (to increase flexibility, transparency, durability and longevity) that is being phased out of many products in the United States over health concerns.
  • Tween
  • The stage between middle childhood and adolescence in human development, generally ranging from 8 to 12 years of age.
  • Webisode
  • An episode, such as a TV show, which may or may not have been telecast but can be viewed at a website.
  • Wholesale Bypass
  • A popular trend within retail and manufacturing industries where producers supply goods directly to stores, eliminating the middleman.
  • What Our Customers Say

    Why buy this report?

    The Toy, Doll & Game Manufacturing Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy, Doll & Game Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy, Doll & Game Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy, Doll & Game Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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