Positive signs: Increased ad spending will drive demand for industry products

IBISWorld’s Billboard & Sign Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Digital billboards are expected to remain the most significant driver of industry growth
  • The costs of LEDs and other electronic components have gradually declined as technology has improved
  • Increased demand for higher-margin digital signage will lift industry profit

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    Industry Analysis & Industry Trends

    Billboard and Sign Manufacturing industry products are used primarily by downstream advertisers and brick-and-mortar businesses across a variety of industries, which purchase signage to promote and convey information about their products and services. As a result, over the five years to 2017, strong growth in advertising expenditure and an uptick in business formation have increased demand for industry products. Moreover, the industry is expected to continue expanding over the five years to 2022. Corporate profit is anticipated to continue rising as a result of broader economic growth, ultimately leading businesses to increase their advertising budgets during this period...

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    Industry Report - Industry SWOT Analysis Chapter

    The Billboard and Sign Manufacturing industry is in the mature stage of its life cycle. Demand for store and retail signage is largely dependent upon the strength of the industries that demand such products. Industry value-added (IVA), which measures the industry's contribution to the overall economy, is forecast to grow an annualized 2.4% over the 10 years to 2022. Over the same period, GDP is expected to rise at an average annual rate of 2.0%. IVA growth roughly in line with that of GDP is a characteristic of a mature industry that moves largely in line with economic cycles.

    New technologies, such as high-definition video displays and the use of LEDs, provide manufacturers with more engaging and targeted methods of conveying advertisements. How..

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    Additional Insights for the Billboard & Sign Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Billboard & Sign Manufacturing Industry are

  • Having a large supply contract
  • Ability to attract local support/patronage
  • Prompt delivery to market
  • IBISWorld analysts also discuss how external factors such as Demand from billboard and outdoor advertising and Total advertising expenditure in the Billboard & Sign Manufacturing industry impact industry performance..

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    Industry Products

    What is the Billboard & Sign Manufacturing Industry?

    This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

    Industry Products
    Traditional billboards and signs
    Digital billboards and signs
    Industry Activities
    Electrical, digital and video advertising display
    Indoor signs and display
    Store signs and display

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from billboard and outdoor advertising
  • Total advertising expenditure
  • Corporate profit
  • Value of private nonresidential construction

  • Current Performance
  • Steady demand
  • Digital billboards
  • Strength in specialization
  • Chart: Revenue Growth

  • Industry Outlook
  • Signs of profit expansion
  • Digital future
  • Potential regulation
  • Table: Billboard & Sign Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Billboard & Sign Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Gas Stations with Convenience Stores
  • Department Stores
  • Billboard & Outdoor Advertising
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Electrical Equipment Manufacturing
  • Ink Manufacturing
  • Laminated Plastics Manufacturing
  • Metal Stamping & Forging
  • Paint Manufacturing
  • Plastic & Resin Manufacturing
  • Plastic Products Miscellaneous Manufacturing
  • Wood Paneling Manufacturing

  • Products & Services
  • Traditional billboards and signs
  • Digital billboards and signs
  • Other
  • Chart: Billboard & Sign Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Accommodation and food services
  • Other retailers
  • Car dealers and gas stations
  • Government
  • Professional services
  • Outdoor advertisers
  • Other
  • Chart: Major Market Segmentation for the Billboard & Sign Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Billboard & Sign Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Billboard & Sign Manufacturing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Billboard & Sign Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Billboard & Sign Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Total advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • The largest standard-size, outdoor media, measuring 14 feet by 48 feet and usually placed along major highways and other high-density areas.
  • Digital Billboard
  • An outdoor advertising display offering static messages that rotate six to eight advertisements every eight seconds.
  • Light-Emitting Diode
  • A semiconductor light source that is being increasingly used in digital billboards and displays.
  • Poster
  • An outdoor advertising display measuring 12.25 feet by 24.5 feet and placed primarily in commercial and industrial areas or along roads.
  • Spectacular
  • A large, nontraditional billboard custom-designed to capture maximum attention and often incorporating hydraulic movement, fiber optics and neon tubes.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Billboard & Sign Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Billboard & Sign Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Billboard & Sign Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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