Positive signs: Increased ad spending will drive demand for industry products

Over the five years to 2018, strong growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing industry. As online media has challenged many traditional alternatives to billboards, such as newspapers and magazines, advertisers have continued to value industry products as a way to reach mass audiences in an increasingly fragmented media landscape. Over the five years to 2023, industry revenue is expected to continue growing along with total advertising expenditure as business sentiment improves. The simultaneous decline of competing advertising formats, such as newspapers and television, will likely cement the industry's products as a key component of downstream advertising campaigns...purchase to read more.

Industry Statistics & Market Size
Revenue
$16bn
Annual Growth 13-18
3.5%
Forecast Growth 18-23
Profit
Employment
110,488
Businesses
32,781
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Digital billboards are expected to remain the most-significant driver of industry growth
  • The costs of LEDs and other electronic components have gradually declined as technology has improved
  • Increased demand for higher-margin digital signage will lift industry profit
  • Industry Report - Industry SWOT Analysis Chapter

    The Billboard and Sign Manufacturing industry is in the mature stage of its life cycle. Demand for store and retail signage is largely dependent upon the strength of the industries that demand such products. Industry value-added (IVA), which measures the industry's contribution to the overall economy, is forecast to grow an annualized 3.4% over the 10 years to 2023. During the same period, US GDP is expected to rise at an annualized rate of 2.1%. IVA growth roughly in line with that of GDP is a characteristic of a mature industry that moves largely in line with economic cycles.New technologies, such as high-definition video displays and the use of LEDs, provide manufacturers with more engaging and targeted methods of conveying advertisements. How...purchase to read more.

    Additional Insights for the Billboard & Sign Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Billboard & Sign Manufacturing Industry are

  • Having a large supply contract
  • Ability to attract local support/patronage
  • Prompt delivery to market
  • IBISWorld analysts also discuss how external factors such as Demand from billboard and outdoor advertising and Total advertising expenditure in the Billboard & Sign Manufacturing industry impact industry performance..

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    What's in this report

    What is the Billboard & Sign Manufacturing Industry?

    This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

    Industry Products
  • Traditional billboards and signs
  • Digital billboards and signs
  • Industry Activities
  • Billboard
  • Electrical, digital and video advertising display
  • Indoor signs and display
  • Scoreboard
  • Store signs and display
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from billboard and outdoor advertising
  • Total advertising expenditure
  • Corporate profit
  • Percentage of services conducted online
  • Value of private nonresidential construction

  • Current Performance
  • Steady demand
  • Digital billboards
  • Strength in specialization
  • Chart: Revenue Growth

  • Industry Outlook
  • Signs of profit expansion
  • Digital future
  • Potential regulation
  • Table: Billboard & Sign Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Billboard & Sign Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Gas Stations with Convenience Stores
  • Department Stores
  • Billboard & Outdoor Advertising
  • Coffee & Snack Shops
  • Fast Food Restaurants

  • Key Selling Industries
  • Electrical Equipment Manufacturing
  • Ink Manufacturing
  • Laminated Plastics Manufacturing
  • Metal Stamping & Forging
  • Paint Manufacturing
  • Plastic & Resin Manufacturing
  • Plastic Products Miscellaneous Manufacturing
  • Wood Paneling Manufacturing

  • Products & Services
  • Traditional billboards and signs
  • Digital billboards and signs
  • Other
  • Chart: Billboard & Sign Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Accommodation and food services
  • Other retailers
  • Car dealers and gas stations
  • Government
  • Professional services
  • Outdoor advertisers
  • Other
  • Chart: Major Market Segmentation for the Billboard & Sign Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Billboard & Sign Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Billboard & Sign Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Billboard & Sign Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Billboard & Sign Manufacturing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Total advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Bulletin
  • The largest standard-size, outdoor media, measuring 14 feet by 48 feet and usually placed along major highways and other high-density areas.
  • Digital Billboard
  • An outdoor advertising display offering static messages that rotate six to eight advertisements every eight seconds.
  • Light-Emitting Diode
  • A semiconductor light source that is being increasingly used in digital billboards and displays.
  • Poster
  • An outdoor advertising display measuring 12.25 feet by 24.5 feet and placed primarily in commercial and industrial areas or along roads.
  • Spectacular
  • A large, nontraditional billboard custom-designed to capture maximum attention and often incorporating hydraulic movement, fiber optics and neon tubes.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Billboard & Sign Manufacturing contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

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    This report on Billboard & Sign Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Billboard & Sign Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Billboard & Sign Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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