Slam dunk: A depreciating dollar will provide a boon to industry revenue

Over the five years to 2018, the Athletic and Sporting Goods Manufacturing industry has exhibited decline, primarily due to currency and exchange rate dynamics. As the dollar appreciates, domestic manufacturers struggle to compete against lower-cost imports. Additionally, international demand for industry products has tapered because US-made goods are becoming comparatively more expensive on foreign markets, decreasing export sales volumes. Foreign manufacturers have become a significant inhibitor of this industry's growth. In the five years to 2023, consumers will likely become more health conscious, which will stimulate demand for athletic equipment. The US government has played a role in providing consumers with updated nutritional and exercise guidelines...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Consumers will become more health conscious, stimulating demand for athletic equipment
  • Domestic manufacturers have become increasingly pressured on both sides of the dollar exchange rate
  • As sports participation continues to rise, demand for sporting goods will increase
  • Industry Report - Industry Key Buyers Chapter

    The Athletic and Sporting Goods Manufacturing industry is highly fragmented and defined by a high level of competition. While the top four companies are expected to comprise 17.5% of total industry revenue in 2018, major players Nike and Callaway Golf Company use their strong brand awareness among consumers to grow and maintain current market share. Although few sporting goods manufacturers have vertically integrated operations along manufacturing, designing, marketing and retailing processes, increasing all aspects of the supply chain has enabled several major operators to dominate the industry. For example, Nike can use its retail establishments to modify pricing and examine consumer trends to implement new technologies and invest in research and development. Oth...purchase to read more.

    Additional Insights for the Athletic & Sporting Goods Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Athletic & Sporting Goods Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of brand names
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Participation in sports and Demand from sporting goods stores in the Athletic & Sporting Goods Manufacturing industry impact industry performance..

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    What's in this report

    What is the Athletic & Sporting Goods Manufacturing Industry?

    Establishments in this industry manufacture a range of sporting and athletic goods, including balls, bags, clubs, gloves, skates, protective equipment, boards, fishing gear and other supplies. These finished products are then marketed to wholesalers and retailers. Excluded from this industry are establishments engaged in the manufacturing of athletic apparel and footwear.

    Industry Products
  • Golf equipment
  • Playground equipment
  • Fishing tackle and equipment
  • Other sporting and athletic goods
  • Industry Activities
  • Baseball, basketball, hockey, tennis and golf equipment
  • Fishing and camping equipment
  • Hunting and firearms equipment
  • Track and field equipment
  • Other sporting goods and equipment
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Participation in sports
  • Demand from sporting goods stores
  • Trade-weighted index
  • Demand from department stores
  • Import penetration into the manufacturing sector

  • Current Performance
  • Exchange rate dynamics
  • Sales drive demand at the retail level
  • Chart: Revenue Growth

  • Industry Outlook
  • Sports participation as a lifestyle
  • International markets to remain volatile
  • Consolidation shrinks the industry
  • Table: Athletic & Sporting Goods Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Athletic & Sporting Goods Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Sporting Goods Stores
  • Department Stores
  • Sports Coaching
  • Ski & Snowboard Resorts

  • Key Selling Industries
  • Leather Good & Luggage Manufacturing
  • Leather Tanning & Finishing
  • Plastic Pipe & Parts Manufacturing
  • Rubber Product Manufacturing

  • Products & Services
  • Golf equipment
  • Other sporting and athletic goods
  • Playground equipment
  • Fishing tackle and equipment
  • Chart: Athletic & Sporting Goods Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Sporting goods stores
  • Online retailers
  • Exports
  • Warehouse clubs
  • Other
  • Department stores
  • Chart: Major Market Segmentation for the Athletic & Sporting Goods Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Athletic & Sporting Goods Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Athletic & Sporting Goods Manufacturing Industry

  • Industry Globalization
    Nike Inc., Callaway Golf Company,
  • Table: Nike Inc. - financial performance
  • Table: Callaway Golf Company - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Athletic & Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Athletic & Sporting Goods Manufacturing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Participation in Sports (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Baby Boomers
  • Consumers born between 1946 and 1964.
  • Personal Health Investment Today
  • A government program designed to educate families about the benefits of exercising and healthy eating.
  • Sports Participation Rates
  • Number of consumers participating in regular physical activity as a share of the total population.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Athletic & Sporting Goods Manufacturing Industry Research Report contains up-to-date data and analysis, allowing you to identify the strengths and potential weaknesses of major companies in the industry. Build your credibility with clients and prospects by sharing insights into the current and emerging trends driving their industry. Our market research gives you the tools to win new business and keep existing clients.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Athletic & Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Athletic & Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Athletic & Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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