Drink up: The industry will benefit from greater global recognition of popular Californian brands

IBISWorld’s Wineries market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Many consumers have switched to wine for its perceived health benefits and diverse flavor profiles
  • Small- to medium-sized wineries have faced uncertainty in distribution
  • Soil erosion and droughts will likely have an adverse effect on the industry

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    Industry Analysis & Industry Trends

    Over the past five years, consumer drinking preferences have moved away from standard light beers, and many customers have discovered wine for its perceived health benefits and increasingly diverse flavor profiles. In the coming years, the industry will continue to benefit from a growing number of consumers, particularly among the millennial generation, who have expanded their palettes toward domestic wine. Furthermore, the US wine region is increasingly becoming popular internationally...

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    Industry Report - Industry Products Chapter

    Wineries in this industry produce a wide range and high volume of similar alcoholic beverages, such as table wines, sparkling wines, dessert wines, brandies, ciders and applejack, from fruit juices derived primarily from grapes and apples. Product innovation is high in order to achieve product differentiation in a crowded market and keep pace with constantly changing consumer tastes. IBISWorld expects that total wine shipments to the United States over the five years to 2017 will increase. As a part of this increase, low-cost table wines, which include a range of the industry's red, white and blush wines, will dominate production.


    Chardonnay is a white wine made from green-skinned grapes. Ori..

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    Additional Insights for the Wineries Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wineries Industry are

  • Establishment of export markets
  • Establishment of brand names
  • Supply contracts in place for key inputs
  • IBISWorld analysts also discuss how external factors such as Per capita expenditure on alcohol and Consumer spending in the Wineries industry impact industry performance..

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    Industry Products

    What is the Wineries Industry?

    The Wineries industry consists of companies engaged in at least one component of the winemaking process. This process includes growing and harvesting grapes, crushing and pressing grapes into unfermented wine and fermenting the wine. The industry also makes wine blends, brandies and wines made from other fruit sources.

    Industry Products
    Cabernet Sauvignon
    Pinot Grigio
    Pinot Noir
    Sauvignon Blanc
    Zinfandel, Riesling and other blends
    Industry Activities
    Growing wine grapes
    Blending wines
    Bottling wines
    Marketing and retailing wines
    Manufacturing brandy, vermouth and cider

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita expenditure on alcohol
  • Consumer spending
  • Excise tax on wine
  • Trade-weighted index
  • Demand from beer, wine and liquor stores

  • Current Performance
  • Globalizing wine
  • Distribution changes and rapid growth
  • Pouring directly to the consumer
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry landscape
  • Profit and employment
  • Potential growth areas
  • Table: Wineries Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wineries Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Wine & Spirits Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Beer, Wine & Liquor Stores
  • Golf Courses & Country Clubs
  • Hotels & Motels
  • Casino Hotels
  • Chain Restaurants
  • Single Location Full-Service Restaurants
  • Bars & Nightclubs

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Fruit & Nut Farming
  • Glass Product Manufacturing
  • Printing
  • Wineries

  • Products & Services
  • Chardonnay
  • Zinfandel, Riesling and other blends
  • Cabernet Sauvignon
  • Merlot
  • Pinot Grigio
  • Pinot Noir
  • Sauvignon Blanc
  • Chart: Wineries Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Supermarkets and grocery stores
  • Exports
  • Restaurants, hotels and other food service providers
  • Convenience stores
  • Liquor stores
  • Chart: Major Market Segmentation for the Wineries Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Wineries

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wineries Industry

  • Industry Globalization
    Major Companies
    E. & J. Gallo Winery Constellation Brands Inc. The Wine Group Inc.
  • Table: E. & J. Gallo Winery - financial performance
  • Table: Constellation Brands Inc. - financial performance
  • Table: The Wine Group Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Wineries Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Wineries Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Per capita expenditure on alcohol (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    New World Wine
  • A wine produced outside of the traditional wine-growing regions of Europe and North Africa.
  • Off-Premise
  • The purchase of wine in packaged form (i.e. bottles or boxes) for consumption at home or anywhere other than the location of purchase.
  • Old World Wine
  • Wine made in Europe; may also include other regions of the Mediterranean basin with long histories of winemaking such as North Africa and the Near East.
  • On-Premise
  • The purchase of wine for immediate consumption.
  • Tasting Room
  • Part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products.
  • Varietal
  • A wine made from a single grape variety.
  • Viticulture
  • The cultivation of grapevines.
  • Winery
  • A place where wine is made.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    This report on Wineries:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wineries market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wineries, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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