Tapped out: Industry revenue is expected to plateau as microbreweries further saturate the market for specialty beers

IBISWorld’s Breweries market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Small-scale breweries have become a big hit with consumers due to their local flair and quality ingredients
  • The craft brewing phenomenon has emerged as today’s biggest craze in the alcoholic beverage sector
  • The development of brand names over the next five years will be critical to industry players’ success

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    Industry Analysis & Industry Trends

    The Breweries industry has benefited enormously from consumers increasingly opting for the growing variety of craft-style beers made from local microbreweries. As a result, industry revenue is expected to increase over the five years to 2017. However, concerns surround the long-term growth prospects of the industry's most prominent international brewers. As the market for specialty beers becomes saturated with microbreweries throughout the country, industry revenue is projected to gradually plateau over the five years to 2022...

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    Industry Report - Industry Analysis Chapter

    The Breweries industry has grown slowly over the five years to 2017 as changing consumer preferences have led to a shift toward higher-quality beer brands and new styles instead of the industry’s standard premium brands. This trend has stimulated growth among the industry’s craft beer producing establishments, but it has also come at the expense of sales from the industry’s most well-known international beer manufacturers. Additionally, the continued popularity of wine, spirits and alternative beverages, such as hard cider, have emerged as significant competitors to breweries. As a result, revenue growth is expected to be relatively volatile over the five-year period; however, overall revenue growth is expected to increase at an annualized rate of 1.4% o..

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    Additional Insights for the Breweries Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Breweries Industry are

  • Establishment of brand names
  • Control of distribution arrangements
  • Marketing of differentiated products
  • IBISWorld analysts also discuss how external factors such as Per capita expenditure on alcohol and Excise tax on beer in the Breweries industry impact industry performance..

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    Industry Products

    What is the Breweries Industry?

    The Breweries industry primarily produces alcoholic beverages made from malted barley and hops such as beer, malt liquor and nonalcoholic beer. This industry excludes wine, brandy, cider and distilled beverages such as vodka and rum. Bottling purchased malt beverages and manufacturing purchased malt are also excluded from this industry.

    Industry Products
    Premium beer
    Sub-premium beer
    Super-premium beer
    Craft beer
    Industry Activities
    Canned beer production
    Bottled beer production
    Draft beer production
    Nonalcoholic beer production

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita expenditure on alcohol
  • Excise tax on beer
  • Per capita disposable income
  • Trade-weighted index

  • Current Performance
  • Changing landscape
  • Trade
  • Craft brewing
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry landscape
  • Profitability
  • Globalization
  • Table: Breweries Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Breweries Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Beer Wholesaling
  • Consumers

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Corn, Wheat & Soybean Wholesaling
  • Glass Product Manufacturing
  • Printing
  • Sugar Processing
  • Wheat, Barley & Sorghum Farming
  • Wood Pallets & Skids Production

  • Products & Services
  • Premium beer
  • Sub-premium beer
  • Craft beer
  • Super-premium beer
  • Malt
  • Chart: Breweries Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Convenience stores
  • Supermarkets and grocery stores
  • Liquor stores
  • Exports
  • Bars and nightclubs
  • Other foodservice establishments
  • Other
  • Chart: Major Market Segmentation for the Breweries Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation, rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Breweries

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Breweries Industry

  • Industry Globalization
    Major Companies
    Anheuser-Busch InBevMillerCoors LLC
  • Table: Anheuser-Busch InBev - financial performance
  • Table: MillerCoors LLC - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Breweries Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Breweries Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Per capita expenditure on alcohol (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • Optional ingredients used during brewing process as either a supplement to the primary grain bill or as a replacement for more costly ingredients.
  • Barrel
  • A container for beer that is equivalent to 2 kegs, 31 gallons, 1.17 hectoliters or 330 12-ounce servings of beer.
  • Brewpub
  • A restaurant-brewery that sells more than 25.0% of its beer on-site.
  • Craft Brewer
  • A brewery that has annual production of less than six million barrels and has fewer than 25.0% of its ownership in the hands of a non-craft brewer. It typically targets local and regional markets.
  • Fining Agents
  • Optional beer clarifying agents added during the brewing process to coagulate proteins that would otherwise result in a cloudy or hazy beer presentation.
  • Malt Beverage
  • The general name for products made with malted barley or hops. It must derive the majority of its alcohol content from the fermentation of brewing ingredients.
  • Malt Liquor
  • Defined as a malt beverage with an alcohol content of higher than 6.0% in most states; this term has legal and tax implications for brewers and distributors.
  • Microbreweries
  • Breweries that each produce fewer than 15,000 barrels of beer per year with 75.0% or more of its beer sold off-site.
  • Regional Breweries
  • Breweries with annual beer production between 15,000 and 6 million barrels each. Also referred to as small breweries.
  • Sparging
  • The process by which grain-soaked water is filtered and drained before being boiled and ultimately fermented.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Breweries:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Breweries market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Breweries, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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