Safe bet: Changing business models and security concerns will sustain industry growth

The Security Software Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • Computer, tablet and smartphone users increasingly view security software as a necessary purchase
  • Private investment in computers and software surged, buoying industry revenue
  • As individuals increasingly store data in the cloud, hackers will have fresh opportunities to attack

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    Industry Analysis & Industry Trends

    The Security Software Publishing industry has experienced steady growth over the five years to 2016. The explosion of data, a rise in internet enabled solutions and cloud services, and an increase in services conducted online, encouraging consumers to share personal information, are expected to stimulate the industry's expansion. Additionally, as sophisticated criminals in search of a new source of profit dominate the virus creation field, viruses have become more widespread and aggressive. High-profile cyber-attacks targeting retailers, financial institutions and healthcare providers are expected to further stimulate demand for industry products...

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    Industry Report - Industry Key Buyers Chapter

    The Security Software Publishing industry exhibits a low level of concentration. In 2016, the industry's three major players account for about 32.8% of the market. Industry market concentration is low as many companies are entering the industry at an accelerating pace. The flexibility of startup companies compared with the sluggishness of large, well-established security software companies has given smaller companies an unprecedented opportunity to seize a share of the market by providing security software that addresses certain concerns about a quickly changing IT landscape. Two..

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    Additional Insights for the Security Software Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Security Software Publishing Industry are

  • Undertaking technical research and development
  • Access to highly skilled workforce
  • Protection of patents
  • IBISWorld analysts also discuss how external factors such as Crime rate and Private investment in computers and software in the Security Software Publishing industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Security Software Publishing Industry?

    This industry develops and distributes antivirus, anti-keylogger, spyware removal, encryption and firewall software. Operators in the industry may also provide consulting and technical support related to this software.

    Industry Products
    Enterprise security software
    Consumer security software
    Mobile security software
    Other services
    Industry Activities
    Antivirus software publishing
    Firewall software publishing
    Spyware removal software publishing
    Encryption software publishing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Crime rate
  • Private investment in computers and software
  • Number of mobile internet connections
  • Number of broadband connections
  • Per capita disposable income
  • Price of computers and peripheral equipment
  • Government consumption and investment

  • Current Performance
  • Attacks spur growth
  • Market shift
  • Business demand
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Cloud computing
  • Market shift
  • Business demand
  • Acquisitions
  • Employment
  • Table: Security Software Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Security Software Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Computer Manufacturing
  • Computer Stores
  • Information

  • Key Selling Industries
  • Intellectual Property Licensing
  • Operating Systems & Productivity Software Publishing

  • Products & Services
  • Enterprise security software
  • Consumer security software
  • Mobile security software
  • Other services
  • Chart: Security Software Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Businesses
  • Consumers
  • Government
  • Chart: Major Market Segmentation for the Security Software Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketingAdditional expenses
  • Chart: Cost Structure Benchmarking – Sector vs Security Software Publishing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Security Software Publishing Industry

  • Industry Globalization
    Major Companies
    Symantec CorporationMcAfee
  • Table: Symantec Corporation - financial performance
  • Table: McAfee - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Security Software Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Security Software Publishing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of mobile internet connections (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • Software that generates revenue through autorendering of advertisements. Often paired with malware.
  • Antivirus
  • Software designed to prevent, detect and remove viruses.
  • Firewall
  • Device or software designed to allow authorized network communication while blocking unauthorized communications.
  • Malicious Software (Malware)
  • Software designed to disrupt computer operation, gather sensitive information or gain unauthorized access to computer systems.
  • Software As A Service (Saas)
  • A model of software deployment where a provider licenses an application to customers for use as a service on demand.
  • Spyware
  • Software designed to gather sensitive information from a computer or network without the user's knowledge.
  • Virus
  • Software that automatically replicates itself. This industry provides products that protect against malware viruses.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Security Software Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Security Software Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Security Software Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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