Safe bet: Changing business models and security concerns will sustain industry growth

The Security Software Publishing industry has experienced steady growth over the five years to 2017. The explosion of data, a rise in internet enabled solutions and cloud services, and an increase in services conducted online, encouraging consumers to share personal information, are expected to stimulate the industry's expansion. Additionally, as sophisticated criminals in search of a new source of profit dominate the virus creation field, viruses have become more widespread and aggressive. High-profile cyber-attacks targeting retailers, financial institutions and healthcare providers are expected to further stimulate demand for industry products...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Computer, tablet and smartphone users increasingly view security software as a necessary purchase
  • Private investment in computers and software surged, buoying industry revenue
  • As individuals increasingly store data in the cloud, hackers will have fresh opportunities to attack
  • Industry Report - Industry SWOT Analysis Chapter

    The Security Software Publishing industry is well into the growth phase of its life cycle. In the 10 years to 2022, industry value added, which measures the industry's contribution to the overall economy, is expected to increase at an annualized rate of 4.2%. In contrast, GDP is expected to grow at an annualized rate of 2.0% in the same period.As the use of computerized devices and the robustness of internet connections have grown, the number of services conducted online has increased dramatically. Consumers have thoroughly embraced computers and the enhancements in entertainment and communications they bring. Businesses have been even more enthusiastic about computers and software, which they use to improve productivity, manage supply chains and design new products...purchase to read more.

    Additional Insights for the Security Software Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Security Software Publishing Industry are

  • Undertaking technical research and development
  • Access to highly skilled workforce
  • Protection of patents
  • IBISWorld analysts also discuss how external factors such as Private investment in computers and software and Corporate profit in the Security Software Publishing industry impact industry performance..

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    What's in this report

    What is the Security Software Publishing Industry?

    This industry develops and distributes antivirus, anti-keylogger, spyware removal, encryption and firewall software. Operators in the industry may also provide consulting and technical support related to this software.

    Industry Products
  • Data protection
  • Threat protection
  • Security management and analysis
  • Network, internet and server
  • Other services
  • Industry Activities
  • Antivirus software publishing
  • Firewall software publishing
  • Spyware removal software publishing
  • Encryption software publishing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Private investment in computers and software
  • Corporate profit
  • Number of mobile internet connections
  • Number of broadband connections
  • Per capita disposable income
  • Prime rate
  • Government consumption and investment

  • Current Performance
  • Attacks spur growth
  • Market shift
  • Business demand
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Cloud computing
  • Market shift
  • Business demand
  • Acquisitions
  • Looking ahead
  • Table: Security Software Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Security Software Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Computer Manufacturing
  • Computer Stores
  • Information

  • Key Selling Industries
  • Intellectual Property Licensing
  • Operating Systems & Productivity Software Publishing

  • Products & Services
  • Threat protection
  • Data protection
  • Other services
  • Network, internet and server
  • Security management and analysis
  • Chart: Security Software Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Businesses
  • Consumers
  • Government
  • Chart: Major Market Segmentation for the Security Software Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing, rent and additional expenses
  • Chart: Cost Structure Benchmarking – Sector vs Security Software Publishing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Security Software Publishing Industry

  • Industry Globalization
    Symantec Corporation, McAfee,
  • Table: Symantec Corporation - financial performance
  • Table: McAfee - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Security Software Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Security Software Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of mobile internet connections (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • Software that generates revenue through autorendering of advertisements. Often paired with malware.
  • Antivirus
  • Software designed to prevent, detect and remove viruses.
  • Firewall
  • Device or software designed to allow authorized network communication while blocking unauthorized communications.
  • Malicious Software (Malware)
  • Software designed to disrupt computer operation, gather sensitive information or gain unauthorized access to computer systems.
  • Software As A Service (Saas)
  • A model of software deployment where a provider licenses an application to customers for use as a service on demand.
  • Spyware
  • Software designed to gather sensitive information from a computer or network without the user's knowledge.
  • Virus
  • Software that automatically replicates itself. This industry provides products that protect against malware viruses.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Security Software Publishing Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Security Software Publishing industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Security Software Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Security Software Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Security Software Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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