Out of print: The industry will lose advertising revenue and consolidate in response

The Newspaper Publishing Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.


Industry Threats & Opportunities

  • The industry has shed print operations in response to heightened competition from digital companies
  • Daily papers have the advantage of a newsroom staffed with well-sourced and specialized reporters
  • Newspapers with national or large regional audiences will likely begin stabilizing their advertising revenue
  • Industry Analysis & Industry Trends

    The Newspaper Publishing industry, historically the primary vehicle for American journalism, has struggled in recent years to adapt its print-focused operations to a changing media landscape. The industry, which excludes online-only publications, remains reliant on its print products for revenue and has declined rapidly as advertisers have shifted their budgets to digital platforms. Over the five years to 2022, industry revenue is projected to continue to decline. However, the industry will stabilize somewhat due to structural changes implemented in recent years. New business models may emerge as publishers continue to seek ways to monetize digital content.

    Industry Report - Industry Key Buyers Chapter

    The top four players in this industry account for an estimated 35.7% of industry revenue, giving the Newspaper Publishing industry a low level of market share concentration. Over the five years to 2017, industry concentration has remained stable despite consolidation, in part due to pressures imposed by the ongoing drop in advertising revenue. Individual operators tend to be small, while large operators have become less prominent on the national level as they have been forced to compete with emerging forces in the digital news space. Nonetheless, concentration is very high in some geographic markets and in specific product market niches, such as financial newspapers.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Newspaper Publishing Industry are

  • Production of premium goods/services
  • Access to niche markets
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and External Competition for the Publishing industry in the Newspaper Publishing industry impact industry performance..

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    Industry Products

    What is the Newspaper Publishing Industry?

    The Newspaper Publishing industry produces and distributes print newspapers. Companies that solely publish online news are excluded from this industry.

    Industry Products
    Print Advertising
    Digital Advertising
    Subscription and newsstand sales
    Third-party printing services
    Third-party distribution services
    Industry Activities
    Publishing newspapers in print
    Publishing newspapers in electronic form

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • External Competition for the Publishing industry
  • Per capita disposable income
  • Corporate profit
  • Number of adults aged 20 to 64

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Advertising revenue
  • New models
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Advertising Agencies
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Ink Manufacturing
  • Paper Mills
  • Printing, Paper, Food, Textile & Other Machinery Manufacturing

  • Products & Services
  • Print Advertising
  • Subscription and newsstand sales
  • Digital Advertising
  • Third-party printing services
  • Other
  • Third-party distribution services
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Shifting demand
  • Advertisement
  • Substitute media

  • Major Markets
  • Readers aged 55 or over
  • Readers aged 35 to 54
  • Readers aged 18 to 34
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing, rent and utilitiesDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    Major Companies
    Gannett Co. Inc.News Corp.The New York Times CompanyTronc Inc.
  • Table: Gannett Co. Inc. - financial performance
  • Table: News Corp. - financial performance
  • Table: The New York Times Company - financial performance
  • Table: Tronc Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Print advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • The number of copies of an average issue that a newspaper distributes.
  • Paywall
  • A feature of a website that permits paid subscribers to exclusively access certain information.
  • Syndication
  • A process by which publishers outsource news reporting and editing to third-party wire services.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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