Out of print: The industry will lose advertising revenue and consolidate in response

The Newspaper Publishing industry, historically the primary vehicle for American journalism, has struggled in recent years to adapt its print-focused operations to a changing media landscape. The industry, which excludes online-only publications, remains reliant on its print products for revenue and has declined rapidly as advertisers have shifted their budgets to digital platforms. In a relatively short period, competition against the industry has risen exponentially. As smartphone adoption has surged over the past five years, digital content producers have siphoned readers and advertising revenue from industry publications. Although readership has grown through online editions, it has not been enough to offset the loss of more valuable print subscribers...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • The industry has shed print operations in response to heightened competition from digital companies
  • Newspaper content is difficult to protect under copyright law
  • Total US spending on print advertisements is projected to decline
  • Industry Report - Industry Analysis Chapter

    The Newspaper Publishing industry, which arguably remains the foundation of American journalism, is nonetheless being buried by the online media landscape that has built up around it. The industry, which excludes online-only publications, has struggled to respond to competition from lean and agile digital players that have rewritten the rules of the media sector and rendered irrelevant the industry’s century-old competitive principles. Local papers have suffered the brunt of the damage, but even large and long-established players have endured acquisition or drastic restructuring to survive. Over the five years to 2018, industry revenue is expected to decline at an annualized rate of 4.8% to $24.1 billion, including a projected decline of 1.3% over 2018 alone...purchase to read more.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Newspaper Publishing Industry are

  • Production of premium goods/services
  • Access to niche markets
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and External Competition for the Publishing industry in the Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Newspaper Publishing Industry?

    The Newspaper Publishing industry produces and distributes print newspapers. Companies that solely publish online news are excluded from this industry.

    Industry Products
  • Print advertising
  • Digital advertising
  • Subscription and newsstand sales
  • Third-party printing services
  • Third-party distribution services
  • Industry Activities
  • Publishing newspapers in print
  • Publishing newspapers in electronic form
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • External Competition for the Publishing industry
  • Per capita disposable income
  • Corporate profit

  • Current Performance
  • Circulation and ad revenue
  • Tools of the trade
  • Closures and layoffs
  • Chart: Revenue Growth

  • Industry Outlook
  • Advertising revenue
  • New editions
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book, Magazine & Newspaper Wholesaling
  • Book Stores
  • Advertising Agencies
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Ink Manufacturing
  • Paper Mills
  • Printing, Paper, Food, Textile & Other Machinery Manufacturing

  • Products & Services
  • Print advertising
  • Subscription and newsstand sales
  • Digital advertising
  • Third-party printing services
  • Other
  • Third-party distribution services
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Shifting demand
  • Advertisement
  • Substitute media

  • Major Markets
  • Readers aged 55 or over
  • Readers aged 35 to 54
  • Readers aged 18 to 34
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketing, rent and utilitiesDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    Gannett Co. Inc., News Corp., The New York Times Company, Tronc Inc.,
  • Table: Gannett Co. Inc. - financial performance
  • Table: News Corp. - financial performance
  • Table: The New York Times Company - financial performance
  • Table: Tronc Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • The number of copies of an average issue that a newspaper distributes.
  • Paywall
  • A feature of a website that permits paid subscribers to exclusively access certain information.
  • Syndication
  • A process by which publishers outsource news reporting and editing to third-party wire services.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Newspaper Publishing can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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