Season premiere: The industry will create new content for online streaming platforms

Over the past five years, the Television Production industry has benefited from changes in the way Americans consume the industry's content. A decline in cable subscriptions and the emergence of online alternatives has increased competition among industry customers to acquire top content, and this competition has contributed to what critics have dubbed the golden age of TV. Amid declining live TV viewership and a proliferation of video options for consumers, networks have been pressured to increase their investments in content that will attract viewers through websites, streaming services or video-on-demand. This has ultimately boosted revenue for production companies in an otherwise challenging TV market...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Industry operators have benefited from broadcasters’ competition with online streaming services
  • A contracting cable market has raised competition among the industry’s customers
  • Live TV viewership is expected to continue declining over the next five years
  • Industry Report - Industry Products Chapter

    genre breakdown does not factor in online programming, on which there is scant data, but many shows available through the top streaming providers are also broadcast through traditional TV programming.The genre with the most significant market share in terms of revenue from advertising expenditure is news and documentary programming, which generates an estimated 40.0% of revenue. Documentary programs can often be produced at a low cost, relying on relatively small field crews and video editors. As a result, they have been purchased more and more as cable channels have proliferated and networks have sought to fill content requirements inexpensively. In ...purchase to read more.

    Additional Insights for the Television Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Production Industry are

  • Effective cost controls
  • Access to multiskilled and flexible workforce
  • Ability to manage external (outsourcing) contracts
  • IBISWorld analysts also discuss how external factors such as Demand from television broadcasting and Number of broadband connections in the Television Production industry impact industry performance..

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    What's in this report

    What is the Television Production Industry?

    Companies in this industry produce TV programming that is then licensed or sold to broadcast or cable networks. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.

    Industry Products
  • Dramas
  • Comedies
  • Documentaries and news
  • Reality and variety
  • Sports
  • Talk shows and other
  • Industry Activities
  • Producing TV series
  • Producing made-for-TV movies
  • Producing news and event coverage
  • Selling and licensing TV content
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from television broadcasting
  • Number of broadband connections
  • Per capita disposable income
  • Total advertising expenditure
  • Number of cable TV subscriptions

  • Current Performance
  • Cutting the cord
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Online models
  • New technology
  • Table: Television Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Movie & Video Distribution
  • Movie Theaters
  • Television Broadcasting
  • Cable, Internet & Telephone Providers
  • Advertising Agencies

  • Key Selling Industries
  • Celebrity & Sports Agents
  • Fine Arts Schools
  • Intellectual Property Licensing
  • Performers & Creative Artists
  • Sports Franchises

  • Products & Services
  • Documentaries and news
  • Dramas
  • Reality and variety
  • Comedies
  • Sports
  • Talk shows and other
  • Chart: Television Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Domestic cable networks
  • Domestic broadcast networks
  • International distribution
  • Online platforms
  • Chart: Major Market Segmentation for the Television Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Television Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Production Industry

  • Industry Globalization
    Time Warner Inc., Twenty-First Century Fox, NBCUniversal Media LLC, The Walt Disney Company,
  • Table: Time Warner Inc. - financial performance
  • Table: Twenty-First Century Fox - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Table: The Walt Disney Company - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Television Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Television Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of cable TV subscriptions (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Digital Tv
  • The transmission of audio and video by digital signals, instead of the former analog signals. The transition to digital TV broadcasting was completed throughout the United States in mid-2009.
  • Digital Video Recorder (Dvr)
  • A device that records video in a digital format to a disk drive, USB flash drive, SD memory card or other storage device.
  • Pilot
  • The first episode of a new TV series that is produced to test its appeal on a network and its target audience. If it is received well, a series will be commissioned.
  • Reality Programming
  • A TV production that is filmed with a loose script or without one entirely.
  • Scripted Programming
  • A show, such as a drama, that is produced according to a written script.
  • Season
  • The episodes of a TV series produced in one year.
  • Series
  • Consists of about 22 episodes per season, with cable series consisting of 12 or 13 episodes per season.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Television Production provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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