Competition streaming in: The rise of online entertainment is set to slow industry revenue growth

Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. New networks, more channels and bonus features have strengthened the industry despite shaky subscriber growth rates in recent years. The growing availability of online content, along with an expanding market for connected devices, internet-connected TVs and emerging mobile technologies, will continue to pose a threat to traditional TV. The ability of the major players that survive the competition and continue developing ways to retain and attract subscribers will determine industry revenue growth...read more.

Industry Statistics & Market Size
Revenue
$54bn
Annual Growth 12-17
4.9%
Forecast Growth 17-22
Profit
Employment
96,383
Businesses
4,297
What Our Customers Say

Industry Threats & Opportunities

  • The growing availability of online content will continue posing a threat to traditional TV
  • The industry has attempted to gain a competitive edge through offering superior customer service
  • Increasing competition from online streaming companies will stimulate new product development
  • Industry Report - Industry Key Buyers Chapter

    The Satellite TV Providers industry has a high level of concentration, with the top two companies, AT&T and Dish Network, accounting for about 84.5% of the total market. Over the past five years, these companies have successfully generated revenue by offering an increasing array of services and continually improving service quality. These two major satellite providers feature about 200 HD channels and various on-demand services, such as digital video recording. This industry is highly concentrated due to the high fixed costs associated with developing, launching and maintaining satellites.Due to high start-up costs, regulation and intense competition, few small producers have managed to develop a niche market. The...purchase to read more.

    Additional Insights for the Satellite TV Providers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Satellite TV Providers Industry are

  • Close monitoring of competition
  • Ensuring pricing policy is appropriate
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Number of cable TV subscriptions and Per capita disposable income in the Satellite TV Providers industry impact industry performance..

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    What is the Satellite TV Providers Industry?

    Companies in this industry distribute television (TV) programs on a subscription or fee basis through direct broadcast satellites. The industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. However, these companies operate in rural areas and have a negligible effect on industry performance. This industry excludes broadcast TV networks and other satellite telecommunications providers.

    Industry Products
  • Basic programming
  • Premium programming
  • Pay-per-view
  • Other services
  • Industry Activities
  • Providing basic satellite TV programming
  • Providing premium and pay-per-view satellite TV programming
  • Leasing or retailing digital video recorders and set-top boxes
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of cable TV subscriptions
  • Per capita disposable income
  • Number of mobile internet connections
  • Number of households
  • Consumer Confidence Index

  • Current Performance
  • Profitability fluctuates temporarily
  • Satellite vs. cable
  • Streaming poses a serious threat
  • Chart: Revenue Growth

  • Industry Outlook
  • Increased multiplatform streaming
  • Niche appeal
  • Table: Satellite TV Providers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Satellite TV Providers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Movie & Video Distribution
  • Movie & Video Production
  • Radar & Satellite Operations
  • Television Production

  • Products & Services
  • Basic programming
  • Premium programming
  • Pay-per-view
  • Other services
  • Chart: Satellite TV Providers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 65 and older
  • Consumers aged 55 to 64
  • Consumers aged 45 to 54
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged 18 to 24
  • Chart: Major Market Segmentation for the Satellite TV Providers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesMarketingWagesAdditional expenses
  • Chart: Cost Structure Benchmarking – Sector vs Satellite TV Providers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Satellite TV Providers Industry

  • Industry Globalization
    AT&T Inc.Dish Network LLC
  • Table: AT&T Inc. - financial performance
  • Table: Dish Network LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Satellite TV Providers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Satellite TV Providers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of Cable TV Subscriptions (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Churn Rate
  • The percentage of subscribers to a service that discontinue their subscription in a given time period.
  • Digital Video Recorder (Dvr)
  • A device that records video in digital format to a disk drive and enables consumers to pause and rewind programs as they watch them.
  • Direct Broadcast Satellite (Dbs)
  • A satellite that broadcasts directly to a home satellite receiver.
  • Federal Communications Commission (Fcc)
  • An independent US agency that regulates radio and TV communications.
  • Millennials
  • MILLENNIALS Also known as Generation Y, the term refers to the generation of individuals born between 1980 and 2000. These individuals were brought up surrounded by technology and mass media.
  • Programming
  • The programs and series networks develop that this industry delivers to subscribers.
  • Why buy this report?

    The Satellite TV Providers industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Satellite TV Providers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Satellite TV Providers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Satellite TV Providers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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