Competition streaming in: The rise of online entertainment is set to slow industry revenue growth

Satellite TV providers distribute TV programs on a subscription or fee basis through direct broadcast satellites. New networks, more channel options and bonus features have kept the industry afloat amid a decline in subscriber rates in recent years. Meanwhile, the introduction of high-definition TV improved the quality of programming and has managed to attract a small group of subscribers to higher-margin packages. IBISWorld expects these trends will result in marginal gains for the industry. The growing availability of online content, along with an expanding market for connected devices such as mobile phones and tablets, will continue to pose a threat to traditional TV...purchase to read more.

Industry Statistics & Market Size
Revenue
$45bn
Annual Growth 12-17
0.2%
Forecast Growth 17-22
Profit
Employment
110,431
Businesses
5,572

Industry Threats & Opportunities

  • Players in the industry compete in a saturated market and must contend with external competition
  • Satellite TV providers compete directly with operators in the Cable Providers industry
  • Multiplatform viewing will continue to be a competitive external threat to the industry
  • Industry Report - Industry Locations Chapter

    Satellite TV providers do not need to rely on business location to succeed. While some larger content production and administrative operations are conducted near major content locations such as New York (6.0%) and California (9.4%), the provision of satellite TV can be spread across nearly all parts of the contiguous United States. Satellite reception tends to be very strong and is often more reliable that standard broadcast reception. In addition to programming centers, most providers also operate several uplink facilities to connect with satellites in orbit and ensure the smooth, continual transmission of broadcasts. As a result, satellite TV is readily available for most consumers. The Southeast is the most populous region of the United States, holding 25.7% o...purchase to read more.

    Additional Insights for the Satellite TV Providers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Satellite TV Providers Industry are

  • Close monitoring of competition
  • Ensuring pricing policy is appropriate
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of cable TV subscriptions in the Satellite TV Providers industry impact industry performance..

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    What's in this report

    What is the Satellite TV Providers Industry?

    Companies in this industry distribute television (TV) programs on a subscription or fee basis through direct broadcast satellites. The industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. However, these companies operate in rural areas and have a negligible effect on industry performance. This industry excludes broadcast TV networks and other satellite telecommunications providers.

    Industry Products
  • Basic programming
  • Premium programming
  • Pay-per-view
  • Analog and digital
  • Industry Activities
  • Providing basic satellite TV programming
  • Providing premium and pay-per-view satellite TV programming
  • Leasing or retailing digital video recorders and set-top boxes
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of cable TV subscriptions
  • Number of mobile internet connections
  • Number of households

  • Current Performance
  • Profitability fluctuates temporarily
  • Satellite vs. cable
  • Streaming poses a serious threat
  • Chart: Revenue Growth

  • Industry Outlook
  • Increased multiplatform streaming
  • Niche appeal
  • Table: Satellite TV Providers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Satellite TV Providers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Movie & Video Distribution
  • Movie & Video Production
  • Radar & Satellite Operations
  • Television Production

  • Products & Services
  • Analog and digital
  • Basic programming
  • Premium programming
  • Pay-per-view
  • Chart: Satellite TV Providers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 65 and older
  • Consumers aged 55 to 64
  • Consumers aged 45 to 54
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged 18 to 24
  • Chart: Major Market Segmentation for the Satellite TV Providers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Marketing
  • Wages
  • Additional expenses
  • Chart: Cost Structure Benchmarking – Sector vs Satellite TV Providers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Satellite TV Providers Industry

  • Industry Globalization
    AT&T Inc., Dish Network LLC,
  • Table: AT&T Inc. - financial performance
  • Table: Dish Network LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Satellite TV Providers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Satellite TV Providers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Number of Cable TV Subscriptions (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Churn Rate
  • The percentage of subscribers to a service that discontinue their subscription in a given time period.
  • Digital Video Recorder (Dvr)
  • A device that records video in digital format to a disk drive and enables consumers to pause and rewind programs as they watch them.
  • Direct Broadcast Satellite (Dbs)
  • A satellite that broadcasts directly to a home satellite receiver.
  • Federal Communications Commission (Fcc)
  • An independent US agency that regulates radio and TV communications.
  • Millennials
  • MILLENNIALS Also known as Generation Y, the term refers to the generation of individuals born between 1980 and 2000. These individuals were brought up surrounded by technology and mass media.
  • Programming
  • The programs and series networks develop that this industry delivers to subscribers.
  • What Our Customers Say

    Why buy this report?

    The Satellite TV Providers Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Satellite TV Providers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Satellite TV Providers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Satellite TV Providers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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