Channel surfing: Demand for bundled packages will offset steady declines in cable subscriptions

IBISWorld’s Cable Providers market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Cable companies are expected to offer slimmer and lower-cost bundles to entice potential cord cutters with cord-shaving options
  • Operators have responded to heightened external competition through acquisitions and heavy marketing
  • Demand for higher-priced, value-added services and packages is expected to rise

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    Industry Analysis & Industry Trends

    Over the five years to 2017, revenue for the Cable Providers industry is expected to increase due to rate adjustments and subscriber upgrades, despite a decline in cable TV subscriptions. However, the Federal Communications Commission has reclassified high-speed internet as a telecommunications service, allowing it to regulate broadband internet service as a public utility. This will prevent cable providers from sharing the cost of infrastructure investments with content companies, potentially cutting into profit margins. Over the next five years, the industry is expected to benefit from the addition of high-speed internet subscribers and upgrades to higher-margin digital cable services...

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    Industry Report - Industry Products Chapter

    Basic programming packages

    A large majority of industry revenue is generated from the sale of basic programming packages. This service segment is defined as the minimum package of channels offered by any cable provider, so the exact makeup of the segment shifts based on the company. The dominance of basic packages stems from their relatively low cost, as well as incentive discounts offered to telecommunications customers to subscribe to a basic video package in a bundle with voice and internet services. According to Nielsen, the average cable subscriber now has access to nearly 200 channels. However, the average consumer also only watches about 17 of those channels. Som..

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    Additional Insights for the Cable Providers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cable Providers Industry are

  • Having an extensive distribution network
  • Must have license and comply with regulation
  • Access to niche markets
  • IBISWorld analysts also discuss how external factors such as Number of cable TV subscriptions and Number of households in the Cable Providers industry impact industry performance..

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    Industry Products

    What is the Cable Providers Industry?

    This industry consists of companies that operate wired, third-party distribution systems for broadcast programming. These operators deliver TV programming received from cable networks or local TV stations to consumers via cable infrastructure on a subscription basis. Cable providers also offer internet access and internet-protocol telephony services, usually as a package bundled with a cable TV subscription. This industry excludes telecommunications carriers.

    Industry Products
    Basic programming packages
    Premium programming packages
    Pay-per-view programming
    Industry Activities
    Providing third-party distribution systems for public broadcast programming
    Distributing video services by coaxial cable
    Providing internet access via cable infrastructure
    Providing internet-protocol telephony services via cable infrastructure
    Renting out cable boxes and digital voice recorders (DVRs)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of cable TV subscriptions
  • Number of households
  • Number of broadband connections
  • Per capita disposable income
  • Consumer Confidence Index

  • Current Performance
  • Volatile demand
  • Vertical integration and consolidation
  • New competitors
  • Chart: Revenue Growth

  • Industry Outlook
  • High-speed internet demand
  • Increasing competition
  • Table: Cable Providers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cable Providers Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cable Networks
  • Internet Service Providers
  • Television Production
  • Wired Telecommunications Carriers

  • Products & Services
  • Basic programming packages
  • Premium programming packages
  • Pay-per-view programming
  • Chart: Cable Providers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 50 and older
  • Consumers aged 30 to 49
  • Consumers aged 18 to 29
  • Businesses
  • Chart: Major Market Segmentation for the Cable Providers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Cable Providers

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cable Providers Industry

  • Industry Globalization
    Major Companies
    Charter Communications Inc.Comcast CorporationVerizon Communications Inc.
  • Table: Charter Communications Inc. - financial performance
  • Table: Comcast Corporation - financial performance
  • Table: Verizon Communications Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Cable Providers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Cable Providers Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Cable TV subscribers (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Basic Cable
  • The minimum package of cable channels, which includes all free-to-air TV channels and a select few cable channels.
  • Bundled Services
  • Bundled services include internet access and VoIP telephone service sold in combination with a cable TV subscription.
  • Customer Churn
  • The rate of increase at which customers discontinue their service on a voluntary or involuntary basis.
  • High-Definition (Hd)
  • A picture with a resolution more detailed than a traditional standard definition television.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cable Providers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cable Providers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cable Providers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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