IBISWorld’s E-Commerce & Online Auctions in California Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the E-Commerce & Online Auctions in California industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.


What is the E-Commerce & Online Auctions in California industry?

This industry is part of the Retail Trade sector in the US. Operators in this industry retail a broad range of merchandise including books, computer hardware and software, health and beauty aids, food, furniture and office goods via mail or electronic mediums (i.e., interactive televisions, computer or Internet). These goods are purchased from domestic (and in some cases international) manufacturers and wholesalers. Operators then retail these goods, through their web sites and/or mail-order catalogs to the general public. Operators who conduct online auctions are also included in this industry. The majority of goods supplied by this industry are purchased by consumers aged 25-39. It is important to note that those retailers who primarily operate as "brick and mortar" stores (i.e., operators with a physical location, which consumers visit to purchase merchandise) are excluded from this industry. NAICS definition: This industry consists of enterprises mainly engaged in retailing all types of merchandise by means of mail or by electronic media, such as interactive television, computer or Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

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Industry Products

Major products in this industry
Online merchandise retailing
Mail-order merchandise retailing
Electronic auctions

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary
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IBISWorld industry market research reports enable you to:
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  • Identify threats and opportunities
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This report on E-Commerce & Online Auctions in California:
  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
The E-Commerce & Online Auctions in California market research report includes:
  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on E-Commerce & Online Auctions in California, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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