Getting in gear: The industry has expanded its event coverage, benefiting revenue

The Racing and Individual Sports industry has given supporters plenty to cheer about over the five years to 2018. With a vast increase in media exposure to meet demands of die-hard sports fans, the industry has continually grown in popularity alongside the Sports Franchises industry (IBISWorld report 71121a). Total leisure time was squeezed at the beginning of the five-year period, causing both attendance and broadcasting revenue to suffer as a result. This trend particularly hurt less-popular sports, with these events struggling to compete with the likes of more popular team sports. Nevertheless, the industry has steadily repositioned itself since 2015 in response to rising disposable income and consumer confidence...purchase to read more.

Industry Statistics & Market Size
Revenue
$13bn
Annual Growth 13-18
1.0%
Forecast Growth 18-23
Profit
Employment
183,534
Businesses
137,307
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Total leisure time was squeezed at the beginning of the period, causing both attendance and broadcasting revenue to suffer
  • Companies like Adidas, Everlast and Under Armour consistently supply athletes with equipment
  • Racetracks show no signs of slowing down
  • Industry Report - Industry SWOT Analysis Chapter

    Over the 10 years to 2023, industry value added (IVA), or the industry's contribution to the overall economy, is expected to increase at an annualized rate of 2.1%. This is only slightly below the expected 10-year annualized GDP growth rate of 2.2% during the same period, indicating that the industry remains in the mature phase of its life cycle. While several of this industry's activities have existed for over 100 years, sports continue to evolve and are often pushed by the substantial consumer demand for more broadcasts. The advent of TV replays, statistical analysis and dedicated TV sports channels has helped reinvent the way games are played and has helped turn sports into a massive business. Fur...purchase to read more.

    Additional Insights for the Racing & Individual Sports Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Racing & Individual Sports Industry are

  • Ability to quickly adopt new technology
  • Effective cost controls
  • Having a high profile in the market
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Participation in sports in the Racing & Individual Sports industry impact industry performance..

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    What's in this report

    What is the Racing & Individual Sports Industry?

    This industry consists of professional and semiprofessional athletes who participate in live sporting events before a paying audience. Individual athletes; automobile racing teams; racetrack operators; referees and officiating crew; athletic trainers; and owners of various automobile, equestrian and greyhound racing teams are included in the industry. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events.

    Industry Products
  • Advertising and endorsement contracts
  • Coaching, athletic instruction and training services
  • Event broadcasting and other media licensing
  • Admission, ticket, parking and food sales
  • Gambling collections
  • Event contracts
  • Industry Activities
  • Professional and semiprofessional participation in live sports events
  • Operating automobile, snowmobile, dog and horse racetracks
  • Owning and driving race cars
  • Owning and training race dogs
  • Owning and training racehorses
  • Independent sports training
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Participation in sports
  • Per capita disposable income
  • Households earning more than $100,000
  • Number of broadband connections
  • Time spent on leisure and sports

  • Current Performance
  • Going solo
  • Down the stretch
  • Chart: Revenue Growth

  • Industry Outlook
  • Racetracks galloping on
  • Scoring the deals
  • Sports world keeps growing
  • Table: Racing & Individual Sports Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Racing & Individual Sports Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Radio Broadcasting
  • Television Broadcasting
  • Cable Networks
  • Cable, Internet & Telephone Providers

  • Key Selling Industries
  • Advertising Agencies
  • Car & Automobile Manufacturing
  • Celebrity & Sports Agents
  • Horse & Other Equine Production
  • Racing & Individual Sports

  • Products & Services
  • Gambling collections
  • Advertising and endorsement contracts
  • Admission, ticket, parking and food sales
  • Event contracts
  • Other
  • Coaching, athletic instruction and training services
  • Event broadcasting and other media licensing
  • Chart: Racing & Individual Sports Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 and older
  • Consumers aged 35 to 54
  • Consumers aged 18 to 34
  • Consumers under the age of 18
  • Chart: Major Market Segmentation for the Racing & Individual Sports Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciation, rent and utilitiesMarketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Racing & Individual Sports

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Racing & Individual Sports Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Racing & Individual Sports Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Racing & Individual Sports Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Participation in Sports (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    4K
  • Emerging television display technology that boasts pixel densities that are anywhere from double to quadruple that of traditional HDTV displays.
  • Horsemen's Benevolent And Protective Association
  • A trade organization for horse racers.
  • Purse
  • The cash prize won by a race, club or individual sports competition winner.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Racing & Individual Sports contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    • Quickly build competitive intelligence
    This report on Racing & Individual Sports:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Racing & Individual Sports market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Racing & Individual Sports, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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