Getting in gear: An expanding social media presence will benefit the industry

IBISWorld’s Industry Market Report on Racing & Individual Sports is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Increased sports broadcasting and online coverage will lead to steady industry growth
  • Corporations are more likely to offer larger sponsorship deals to individual athletes
  • The racetrack segment’s tradition alone will likely carry the industry
  • Industry Analysis & Industry Trends

    The Racing and Individual Sports industry has given supporters plenty to cheer about over the past five years. With a vast increase in media exposure to meet the demands of die-hard sports fans, the industry has continually grown in popularity. In the coming years, despite falling leisure time, the industry will likely experience continued growth as many sports continue to expand their broadcasting power through new media outlets.

    Industry Report - Industry SWOT Analysis Chapter

    Over the 10 years to 2022, industry value added (IVA), or the industry's contribution to the overall economy, will grow at a projected annualized rate of 1.4%. This is below the expected 10-year annualized GDP growth rate of 2.0% during the same period, indicating that the industry remains in the mature phase of its life cycle. While several of this industry's activities have existed for over 100 years, sports continue to evolve and are often pushed by the substantial consumer demand for more broadcasts. The advent of TV replays, statistical analysis and dedicated TV sports channels has helped reinvent the way games are played and has helped turn sports into a massive business. Furthermore, sponsorship dollars and player contract signings continue to generate record-breaking deals.

    Additional Insights for the Racing & Individual Sports Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Racing & Individual Sports Industry are

  • Ability to quickly adopt new technology
  • Effective cost controls
  • Having a high profile in the market
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Participation in sports in the Racing & Individual Sports industry impact industry performance..

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    Industry Products

    What is the Racing & Individual Sports Industry?

    This industry consists of professional and semiprofessional athletes who participate in live sporting events before a paying audience. Individual athletes; automobile racing teams; racetrack operators; referees and officiating crew; athletic trainers; and owners of various automobile, equestrian and greyhound racing teams are included in the industry. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events.

    Industry Products
    Advertising and endorsement contracts
    Coaching, athletic instruction and training services
    Event broadcasting and other media licensing
    Sports management services
    Sales of merchandise and equipment
    Admissions and ticket sales
    Gambling collections
    Industry Activities
    Professional and semiprofessional participation in live sports events
    Operating automobile, snowmobile, dog and horse racetracks
    Owning and driving race cars
    Owning and training race dogs
    Owning and training racehorses
    Independent sports training

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Participation in sports
  • Per capita disposable income
  • Households earning more than $100,000
  • Number of broadband connections
  • Time spent on leisure and sports

  • Current Performance
  • Going solo
  • Down the stretch
  • Chart: Revenue Growth

  • Industry Outlook
  • Racetracks galloping on
  • Scoring the deals
  • Sports world keeps growing
  • Table: Racing & Individual Sports Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Racing & Individual Sports Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Retail Trade
  • Radio Broadcasting
  • Television Broadcasting
  • Cable Networks
  • Cable, Internet & Telephone Providers

  • Key Selling Industries
  • Advertising Agencies
  • Car & Automobile Manufacturing
  • Celebrity & Sports Agents
  • Horse & Other Equine Production
  • Racing & Individual Sports

  • Products & Services
  • Advertising and endorsement contracts
  • Coaching, athletic instruction and training services
  • Event broadcasting and other media licensing
  • Sports management services
  • Sales of merchandise and equipment
  • Admissions and ticket sales
  • Gambling collections
  • Chart: Racing & Individual Sports Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 and older
  • Consumers aged 35 to 54
  • Consumers aged 18 to 34
  • Consumers aged 17 and younger
  • Chart: Major Market Segmentation for the Racing & Individual Sports Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationMarketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Racing & Individual Sports

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Racing & Individual Sports Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Racing & Individual Sports Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Racing & Individual Sports Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Participation in Sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • Emerging television display technology that boasts pixel densities that are anywhere from double to quadruple that of traditional HDTV displays.
  • Horsemen's Benevolent And Protective Association
  • A trade organization for horse racers.
  • Purse
  • The cash prize won by a race, club or individual sports competition winner.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Racing & Individual Sports:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Racing & Individual Sports market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Racing & Individual Sports, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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