Getting in gear: An expanding social media presence will benefit the industry

The Racing and Individual Sports industry has given supporters plenty to cheer about over the past five years. With a vast increase in media exposure to meet the demands of die-hard sports fans, the industry has continually grown in popularity. In the coming years, despite falling leisure time, the industry will likely experience continued growth as many sports continue to expand their broadcasting power through new media outlets...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Increased sports broadcasting and online coverage will lead to steady industry growth
  • Corporations are more likely to offer larger sponsorship deals to individual athletes
  • The racetrack segment’s tradition alone will likely carry the industry
  • Industry Report - Industry Analysis Chapter

    Although the Racing and Individual Sports industry includes many different segments, its success centers on two key factors: the discretionary spending patterns of its audience and the revenue it generates through corporate sponsorships. As with most entertainment industries, establishments make their money directly from the consumer, specifically the fan bases who attend live sporting events and purchase licensed merchandise. While this industry excludes the top five most popular US sports (football, baseball, basketball, soccer and hockey), it includes very popular individual sports such as golf, auto racing, tennis, mixed martial arts and boxing...purchase to read more.

    Additional Insights for the Racing & Individual Sports Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Racing & Individual Sports Industry are

  • Ability to quickly adopt new technology
  • Effective cost controls
  • Having a high profile in the market
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Participation in sports in the Racing & Individual Sports industry impact industry performance..

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    What's in this report

    What is the Racing & Individual Sports Industry?

    This industry consists of professional and semiprofessional athletes who participate in live sporting events before a paying audience. Individual athletes; automobile racing teams; racetrack operators; referees and officiating crew; athletic trainers; and owners of various automobile, equestrian and greyhound racing teams are included in the industry. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events.

    Industry Products
  • Advertising and endorsement contracts
  • Coaching, athletic instruction and training services
  • Event broadcasting and other media licensing
  • Sports management services
  • Sales of merchandise and equipment
  • Admissions and ticket sales
  • Gambling collections
  • Industry Activities
  • Professional and semiprofessional participation in live sports events
  • Operating automobile, snowmobile, dog and horse racetracks
  • Owning and driving race cars
  • Owning and training race dogs
  • Owning and training racehorses
  • Independent sports training
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Participation in sports
  • Per capita disposable income
  • Households earning more than $100,000
  • Number of broadband connections
  • Time spent on leisure and sports

  • Current Performance
  • Going solo
  • Down the stretch
  • Chart: Revenue Growth

  • Industry Outlook
  • Racetracks galloping on
  • Scoring the deals
  • Sports world keeps growing
  • Table: Racing & Individual Sports Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Racing & Individual Sports Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Radio Broadcasting
  • Television Broadcasting
  • Cable Networks
  • Cable, Internet & Telephone Providers

  • Key Selling Industries
  • Advertising Agencies
  • Car & Automobile Manufacturing
  • Celebrity & Sports Agents
  • Horse & Other Equine Production
  • Racing & Individual Sports

  • Products & Services
  • Advertising and endorsement contracts
  • Coaching, athletic instruction and training services
  • Event broadcasting and other media licensing
  • Sports management services
  • Sales of merchandise and equipment
  • Admissions and ticket sales
  • Gambling collections
  • Chart: Racing & Individual Sports Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 and older
  • Consumers aged 35 to 54
  • Consumers aged 18 to 34
  • Consumers aged 17 and younger
  • Chart: Major Market Segmentation for the Racing & Individual Sports Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationMarketing and other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Racing & Individual Sports

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Racing & Individual Sports Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Racing & Individual Sports Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Racing & Individual Sports Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Participation in Sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • Emerging television display technology that boasts pixel densities that are anywhere from double to quadruple that of traditional HDTV displays.
  • Horsemen's Benevolent And Protective Association
  • A trade organization for horse racers.
  • Purse
  • The cash prize won by a race, club or individual sports competition winner.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Racing & Individual Sports contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    • Quickly build competitive intelligence
    This report on Racing & Individual Sports:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Racing & Individual Sports market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Racing & Individual Sports, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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