Show goes on: As the number of households with more income rises, industry demand and revenue will increase

As part of the entertainment sector, the Performers and Creative Artists industry performance is affected by per capita disposable income, which determines consumers' ability to spend on nonessential services or goods, including art. Industry performance is also influenced by grant-making institutions (e.g. nonprofit foundations, state and local arts commissions and the National Endowment for the Arts), which fund many of the industry's small-scale operators. Though federal funding declined, consumer spending has rebounded in the postrecessionary environment, which has driven people to spend and donate more on entertainment...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Steady growth is expected to continue, as consumers’ discretionary spending increases
  • The greatest challenges to entry are training and skills needed to create art
  • The high value placed on originality in this industry means there will always be room for new entrants
  • Industry Report - Industry Investment Chapter

    The Performers and Creative Artists industry is labor intensive and requires little capital investment. Industry operators are estimated to spend $0.09 in capital investment for every $1.00 in wages. The industry's value lies in the talent of its operators, which use personal skills rather than machinery or technology. Therefore, artists rarely have the need to purchase depreciable assets other than transportation. High wages along with relatively no depreciation leads the industry to have low levels of capital intensity...purchase to read more.

    Additional Insights for the Performers & Creative Artists Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Performers & Creative Artists Industry are

  • Ability to attract local support/patronage
  • Having a high profile in the market
  • Effective product promotion
  • IBISWorld analysts also discuss how external factors such as Federal funding for creative arts and Per capita disposable income in the Performers & Creative Artists industry impact industry performance..

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    What's in this report

    What is the Performers & Creative Artists Industry?

    This industry consists of independent or freelance artists, writers and performers who create artistic or cultural works or productions, as well as individuals who provide the technical expertise necessary for these works. This industry includes celebrities who receive a fee for product endorsement and public appearances or speeches. This industry does not include musical artists (IBISWorld report 71113) or graphic design artists (54143).

    Industry Products
  • Live performances and events
  • Art sales
  • Film and television
  • Intellectual property licensing and contracting
  • Industry Activities
  • Actors, independent
  • Authors, independent
  • Comedians, independent
  • Dancers, independent
  • Disc jockeys, independent
  • Models, independent
  • Photographers, independent
  • Celebrity appearances and product endorsements
  • TV producers, independent
  • Writers, independent (freelance)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Federal funding for creative arts
  • Per capita disposable income
  • Households earning more than $100,000
  • Local and state government investment
  • Time spent on leisure and sports

  • Current Performance
  • Finding funds
  • A work of art
  • Going digital
  • Chart: Revenue Growth

  • Industry Outlook
  • Funding sources split
  • Competing forces
  • Table: Performers & Creative Artists Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Performers & Creative Artists Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book Publishing
  • Musical Groups & Artists
  • Museums
  • Bars & Nightclubs
  • Concert & Event Promotion
  • Consumers

  • Key Selling Industries
  • Celebrity & Sports Agents
  • Fine Arts Schools
  • Payroll & Bookkeeping Services

  • Products & Services
  • Film and television
  • Intellectual property licensing and contracting
  • Live performances and events
  • Other
  • Art sales
  • Chart: Performers & Creative Artists Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 54
  • Consumers aged 24 and younger
  • Consumers aged 55 to 64
  • Consumers aged 65 and older
  • Consumers aged 25 to 34
  • Chart: Major Market Segmentation for the Performers & Creative Artists Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Performers & Creative Artists

  • Basis of Competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Performers & Creative Artists Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Performers & Creative Artists Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Performers & Creative Artists Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Federal funding for creative arts (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
  • A person who assists the performer or artist in several affairs, such as by arranging casting calls.
  • Crowdfunding
  • A fundraising system, usually an online platform, whereby many individuals can contribute small sums of money to a project.
  • Promotion
  • The method by which a performer or artist increases his or her exposure to the public (for instance, by appearing on TV shows or advertising).
  • What Our Customers Say

    Why buy this report?

    The Performers & Creative Artists industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

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    This report on Performers & Creative Artists:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Performers & Creative Artists market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Performers & Creative Artists, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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