Work of art: Performers will use new forms of media for promotion and revenue gains

The Performers & Creative Artists Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Consumers will spend more money on entertainment as the economy improves
  • Technology that allows consumers to find artistic content for free has hurt industry revenue
  • Artists and performers will make greater use of crowdfunding platforms to raise revenue
  • Industry Analysis & Industry Trends

    Performers and artists, already low wage-earners, took a hit over the past five years. Lower disposable incomes and budgetary cuts at the federal and state level led to a dip in industry revenue. The next five years promise to be better, with more artists taking advantage of the internet and other forms of media to promote themselves. Furthermore, as consumers' wallets recover, more money will be spent on entertainment.

    Industry Report - Industry SWOT Analysis Chapter

    The Performers and Creative Artists industry is in the mature phase of its life cycle. Over the 10 years to 2021, industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to grow an annualized 2.1% while US GDP is also expected to grow an annualized 2.1% over the same period. The industry's continued stream of new entrants and a stable consumer market establish this industry in the mature life cycle stage. Consumers' ability to pay for tickets and artwork and attend exhibitions is closely tied to per capita disposable income, which depends on general economic activity. Therefore, industry performance typically mirrors the economy at large.

    Additional Insights for the Performers & Creative Artists Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Performers & Creative Artists Industry are

  • Ability to attract local support/patronage
  • Having a high profile in the market
  • Effective product promotion
  • IBISWorld analysts also discuss how external factors such as Federal funding for creative arts and Per capita disposable income in the Performers & Creative Artists industry impact industry performance..

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    Industry Products

    What is the Performers & Creative Artists Industry?

    This industry consists of independent or freelance artists, writers and performers who create artistic or cultural works or productions, as well as individuals who provide the technical expertise necessary for these works. This industry includes celebrities who receive a fee for product endorsement and public appearances or speeches. This industry does not include musical artists (IBISWorld report 71113) or graphic design artists (54143).

    Industry Products
    Live performances and events
    Art sales
    Film and television
    Intellectual property licensing and contracting
    Industry Activities
    Actors, independent
    Authors, independent
    Comedians, independent
    Dancers, independent
    Disc jockeys, independent
    Models, independent
    Photographers, independent
    Celebrity appearances and product endorsements
    TV producers, independent
    Writers, independent (freelance)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Federal funding for creative arts
  • Per capita disposable income
  • Households earning more than $100,000
  • Local and state government investment
  • Time spent on leisure and sports

  • Current Performance
  • Finding funds
  • The work of art
  • Going digital
  • Chart: Revenue Growth

  • Industry Outlook
  • Funding sources split
  • Competing forces
  • Table: Performers & Creative Artists Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Performers & Creative Artists Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Book Publishing
  • Musical Groups & Artists
  • Museums
  • Bars & Nightclubs
  • Concert & Event Promotion
  • Consumers

  • Key Selling Industries
  • Celebrity & Sports Agents
  • Fine Arts Schools
  • Payroll & Bookkeeping Services

  • Products & Services
  • Film and television
  • Intellectual property licensing and contracting
  • Live performances and events
  • Other
  • Art sales
  • Chart: Performers & Creative Artists Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 24 and younger
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 35 to 44
  • Consumers aged 65 and older
  • Consumers aged 25 to 34
  • Chart: Major Market Segmentation for the Performers & Creative Artists Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Performers & Creative Artists

  • Basis of Competition
    External competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Performers & Creative Artists Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Performers & Creative Artists Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Performers & Creative Artists Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Federal funding for creative arts (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
  • A person who assists the performer or artist in a number of affairs, such as by arranging casting calls.
  • Crowdfunding
  • A fundraising system, usually an online platform, whereby many individuals can contribute small sums of money to a project.
  • Promotion
  • The method by which a performer or artist increases his or her exposure to the public (for instance, by appearing on TV shows or advertising).
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Performers & Creative Artists:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Performers & Creative Artists market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Performers & Creative Artists, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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