All-access pass: Rising disposable income levels will fuel stable industry growth

The success of operators in the Concert and Event Promotion industry depends on consumers' willingness to pay for and attend live events instead of listening solely to studio releases and watching televised broadcasts from home. Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain industry revenue growth over the five years to 2017. The growing popularity of live musical performances and music festivals helped increase revenue, in addition to rising levels of per capita disposable income. Over the five years to 2022, industry revenue is forecast to continue to increase...purchase to read more.

Industry Statistics & Market Size
Revenue
$28bn
Annual Growth 12-17
5.1%
Forecast Growth 17-22
Profit
Employment
241,796
Businesses
71,152

Industry Threats & Opportunities

  • Promising industry performance over the past decade led thousands of new promoters to enter the industry
  • A rise in ticket prices reflects greater demand from consumers for major shows
  • The largest players are expected to turn to mergers and acquisitions to boost market share
  • Industry Report - Industry Locations Chapter

    The geographic distribution of establishments in the Concert and Event Promotion industry is highly correlated with the overall population distribution in the United States. Event promoters are primarily in the most populated and high-profile states, since more densely populated areas have a greater pool from which a large audience can be drawn. Major performing artists and sports events are most likely to be held in major cities, although major performers with extensive tours are still very likely to reach medium-sized US cities.Mid-AtlanticThe Mid-Atlantic represents the largest region for the industry with an estimated 19.7% of industry establishments in 2017, which is greater than the 15.2% share of the US population it currently holds. The...purchase to read more.

    Additional Insights for the Concert & Event Promotion Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Concert & Event Promotion Industry are

  • Ability to raise revenue from additional sources
  • Ability to quickly adopt new technology
  • Optimum capacity utilization
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Corporate profit in the Concert & Event Promotion industry impact industry performance..

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    What's in this report

    What is the Concert & Event Promotion Industry?

    This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

    Industry Products
  • Live music concerts
  • Fairs, pageants, ethnic festivals and other events
  • Theatrical performances
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Industry Activities
  • Managing venues (e.g. arenas, amphitheaters, clubs and stadiums)
  • Booking talent, including musicians and performers, for events
  • Promoting and marketing events
  • Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Corporate profit
  • Time spent on leisure and sports
  • Federal funding for creative arts

  • Current Performance
  • Driving factors
  • Industry making noise
  • Promoters and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising demand and higher prices
  • Establishment growth and consolidation
  • Alternate sources of revenue
  • Table: Concert & Event Promotion Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Concert & Event Promotion Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Management of Companies and Enterprises
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Commercial Leasing
  • Museums
  • Musical Groups & Artists
  • Performers & Creative Artists

  • Products & Services
  • Live music concerts
  • Theatrical performances
  • Fairs, pageants, ethnic festivals and other events
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Chart: Concert & Event Promotion Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable income
  • Publicity and promotion
  • Price
  • Seasonality

  • Major Markets
  • Attendees aged 25 to 34
  • Attendees aged 45 to 54
  • Attendees aged 35 to 44
  • Attendees aged 18 to 24
  • Attendees aged 55 to 64
  • Attendees aged 65 and older
  • Chart: Major Market Segmentation for the Concert & Event Promotion Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Depreciation and marketing
  • Chart: Cost Structure Benchmarking – Sector vs Concert & Event Promotion

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Concert & Event Promotion Industry

  • Industry Globalization
    Live Nation Entertainment Inc., The Anschutz Corporation,
  • Table: Live Nation Entertainment Inc. - financial performance
  • Table: The Anschutz Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Concert & Event Promotion Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Concert & Event Promotion Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Amphitheater
  • An outdoor venue with between 5,000 and 30,000 seats that is primarily used in the summer.
  • Arena
  • A multipurpose indoor facility with average seating capacity between 5,000 and 20,000.
  • Club
  • An indoor venue built primarily for music events, but that may also include comedy clubs. Capacity is generally less than 1,000 seats and often without full fixed seating.
  • Marquee Event
  • An event having or associated with the name recognition and drawing power of one whose name appears on a marquee.
  • Stadium
  • A multipurpose, often open-air facility that has about 30,000 seats or more.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Concert & Event Promotion Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Concert & Event Promotion industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Concert & Event Promotion:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Concert & Event Promotion market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Concert & Event Promotion, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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