Overview

All-access pass: Rising disposable income levels will fuel stable industry growth

IBISWorld’s industry research report on Concert & Event Promotion provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Promising industry performance over the past decade led thousands of new promoters to enter the industry
  • Summer music festivals have rapidly expanded since popular acts have festival obligations
  • Overall disposable income levels have heavily influenced consumers’ ability to attend events
  • Industry Analysis & Industry Trends

    The success of promoters depends on consumers' willingness to pay for and attend live events instead of listening solely to studio releases and watching televised broadcasts from home. Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain industry revenue growth over the five years to 2017. Over the five years to 2022, industry revenue is forecast to increase. Continued growth in consumer willingness to splurge on industry events, supported by a rise in discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the period.

    Industry Report - Industry SWOT Analysis Chapter

    The Concert and Event Promotion industry is in the mature stage of its economic life cycle. The industry experienced complete market acceptance, which is a key indicator of maturity, since live performances are a popular form of entertainment for most Americans. Over the 10 years to 2022, industry value added (IVA), a measure of the industry's contribution to the overall economy, is expected to grow at an annualized rate of 1.8%. US GDP is forecast to grow at an annualized rate of 2.0% during the same period. IVA growth that is in line with, or slightly slower than, growth in the overall economy is typically an indicator of a mature industry.

    There is also a moderate level of technological change in the industry, which marks the industry as mature. Thi

    Additional Insights for the Concert & Event Promotion Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Concert & Event Promotion Industry are

  • Ability to raise revenue from additional sources
  • Ability to quickly adopt new technology
  • Optimum capacity utilization
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Corporate profit in the Concert & Event Promotion industry impact industry performance..

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    Industry Products

    What is the Concert & Event Promotion Industry?

    This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.

    Industry Products
    Live music concerts
    Fairs, pageants, ethnic festivals and other events
    Theatrical performances
    Nonfranchise sporting events
    Public appearances and speeches
    Industry Activities
    Managing venues (e.g. arenas, amphitheaters, clubs and stadiums)
    Booking talent, including musicians and performers, for events
    Promoting and marketing events
    Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Corporate profit
  • Time spent on leisure and sports
  • Federal funding for creative arts

  • Current Performance
  • Results may vary
  • Industry making noise
  • Promoters and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising demand and higher prices
  • Establishment growth, then consolidation
  • Alternate sources of revenue
  • Table: Concert & Event Promotion Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Concert & Event Promotion Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Management of Companies and Enterprises
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Commercial Leasing
  • Museums
  • Musical Groups & Artists
  • Performers & Creative Artists

  • Products & Services
  • Live music concerts
  • Theatrical performances
  • Fairs, pageants, ethnic festivals and other events
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Chart: Concert & Event Promotion Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable income
  • Publicity and promotion
  • Price
  • Seasonality

  • Major Markets
  • Attendees aged 25 to 34
  • Attendees aged 45 to 54
  • Attendees aged 35 to 44
  • Attendees aged 18 to 24
  • Attendees aged 55 to 64
  • Attendees aged 65 and older
  • Chart: Major Market Segmentation for the Concert & Event Promotion Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciation and marketing
  • Chart: Cost Structure Benchmarking – Sector vs Concert & Event Promotion

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Concert & Event Promotion Industry

  • Industry Globalization
    Major Companies
    Live Nation EntertainmentThe Anschutz Corporation
  • Table: Live Nation Entertainment - financial performance
  • Table: The Anschutz Corporation - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Concert & Event Promotion Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Concert & Event Promotion Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Amphitheater
  • An outdoor venue with between 5,000 and 30,000 seats that is primarily used in the summer.
  • Arena
  • A multipurpose indoor facility with average seating capacity between 5,000 and 20,000.
  • Club
  • An indoor venue built primarily for music events, but that may also include comedy clubs. Capacity is generally less than 1,000 seats and often without full fixed seating.
  • Marquee Event
  • An event having or associated with the name recognition and drawing power of one whose name appears on a marquee.
  • Stadium
  • A multipurpose, often open-air facility that has about 30,000 seats or more.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Concert & Event Promotion:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Concert & Event Promotion market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Concert & Event Promotion, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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