Star struck: Continued demand for agents and a broadening client base will boost growth

Over the past five years, consumers have experienced steady improvement in disposable income, which has generated greater revenue for entertainment and sports industries through which more performer and athlete contracts can be successfully negotiated. Over the five years to 2017, industry revenue is anticipated to grow. Over the next five years, celebrity and sports agents are anticipated to continue growing in line with prevailing consumer spending on entertainment and sporting industries. Total advertising expenditure is projected to increase as consumer spending rises. In addition, agencies will continue to diversify clientele and represent clients in new media platforms such as video game developing. IBISWorld forecasts that industry revenue will increase over the five-year period...read more.

Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 12-17
4.1%
Forecast Growth 17-22
Profit
Employment
61,382
Businesses
44,572
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Online entertainment’s rapid growth has provided new opportunities for agencies
  • Agencies can struggle with waning TV audiences and declining box office revenue
  • Agencies have more closely examined online media as a potential source of upcoming talent
  • Industry Report - Industry Products Chapter

    Representation servicesThe industry primarily offers representation services to clients. These services are broad but are generally defined as services that are provided to clients by a licensed agent. Agents are focused on obtaining steady employment for their clients and negotiating contracts on their behalf in exchange for a commission, which is typically capped at 10.0%. These functions represent the bulk of the industry's services and have remained stable over the past five years, generating an estimated 46.2% of industry revenue in 2017.The Celebrity and Sports Agents industry is closely governed by industry associations, such as the Screen Actors Guild and the American Federation of Television and Radio Artists (AFTRA). Man...purchase to read more.

    Additional Insights for the Celebrity & Sports Agents Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Celebrity & Sports Agents Industry are

  • Ability to vary services to suit different needs
  • Effective product promotion
  • Ability to effectively communicate and negotiate
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Consumer Confidence Index in the Celebrity & Sports Agents industry impact industry performance..

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    What is the Celebrity & Sports Agents Industry?

    This industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

    Industry Products
  • Representation services
  • Career management services
  • Licensing and contract services
  • Other services
  • Industry Activities
  • Managing actors
  • Managing athletes
  • Managing musicians
  • Managing models
  • Managing authors
  • Managing artists
  • Managing other public figures
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Consumer Confidence Index
  • Total advertising expenditure
  • Demand from movie and video production
  • Demand from sports franchises

  • Current Performance
  • Growing demand for entertainment
  • Internal competition grows
  • Profit and consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Diversifying clientele
  • Internal competition intensified
  • Table: Celebrity & Sports Agents Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Celebrity & Sports Agents Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Movie & Video Production
  • Television Production
  • Independent Label Music Production
  • Concert & Event Promotion

  • Key Selling Industries
  • Accounting Services
  • Law Firms
  • Office Supply Stores
  • Payroll & Bookkeeping Services
  • Tax Preparation Services

  • Products & Services
  • Representation services
  • Career management services
  • Licensing and contract services
  • Other services
  • Chart: Celebrity & Sports Agents Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Actors, performers and creative artists
  • Athletes
  • Musical groups and artists
  • Public speakers, authors and other public figures
  • Chart: Major Market Segmentation for the Celebrity & Sports Agents Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther
  • Chart: Cost Structure Benchmarking – Sector vs Celebrity & Sports Agents

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Celebrity & Sports Agents Industry

  • Industry Globalization
    WME | IMGCreative Artists Agency LLC
  • Table: WME | IMG - financial performance
  • Table: Creative Artists Agency LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Celebrity & Sports Agents Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Celebrity & Sports Agents Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Consumer Spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Salary Cap
  • A limit on the amount of money a sports team can spend on player salaries.
  • Screen Actors Guild (Sag)
  • A labor union that represents more than 200,000 film and TV performers.
  • Talent Agent
  • A person who finds jobs for performers within the entertainment industry and then gets a percentage of the money that their client is paid.
  • Why buy this report?

    IBISWorld’s Celebrity & Sports Agents Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Celebrity & Sports Agents industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Celebrity & Sports Agents:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Celebrity & Sports Agents market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Celebrity & Sports Agents, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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