Star struck: Continued demand for agents and a broadening client base will boost growth

IBISWorld’s Celebrity & Sports Agents market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Online entertainment’s rapid growth has provided new opportunities for agencies
  • The low number of celebrities available has created high competition for the industry
  • Increased disposable income, ad expenditure and consumer confidence will drive the industry upward

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    Industry Analysis & Industry Trends

    Over the past five years, consumers have experienced steady improvement in disposable income, which has generated greater revenue for entertainment and sports industries through which more performer and athlete contracts can be successfully negotiated. Over the five years to 2016, industry revenue is anticipated to grow. Over the next five years, celebrity and sports agents are anticipated to continue growing in line with prevailing consumer spending on entertainment and sporting industries. Total advertising expenditure is projected to increase as consumer spending rises. In addition, agencies will continue to diversify clientele and represent clients in new media platforms such as video game developing. IBISWorld forecasts that industry revenue will increase over the five-year period...

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    Industry Report - Industry Analysis Chapter

    The Celebrity and Sports Agents industry consists of agents and managers who represent creative and performing artists, sports figures, models and more. Agents are paid on a commission basis to find work for clients; therefore, their payment is contingent on their ability to generate large contracts for the people they represent. Managers have a wider role in their clients’ daily affairs, but are not licensed to negotiate and sign contracts on behalf of their clients. Managers typically provide career advice, scheduling and handle the daily affairs of their clients.

    Over the five years to 2016, year-to-year revenue growth for the Celebrity and Sports Agents industry has been inconsistent, but overall during the period revenue is expected to increase at an annualized rate of 3.2% t..

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    Additional Insights for the Celebrity & Sports Agents Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Celebrity & Sports Agents Industry are

  • Ability to vary services to suit different needs
  • Effective product promotion
  • Ability to effectively communicate and negotiate
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Consumer Confidence Index in the Celebrity & Sports Agents industry impact industry performance..

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    Industry Products

    What is the Celebrity & Sports Agents Industry?

    This industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

    Industry Products
    Representation services
    Career management services
    Licensing and contract services
    Other services
    Industry Activities
    Managing actors
    Managing athletes
    Managing musicians
    Managing models
    Managing authors
    Managing artists
    Managing other public figures

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Consumer Confidence Index
  • Total advertising expenditure
  • Demand from movie and video production
  • Demand from sports franchises

  • Current Performance
  • Growing demand for entertainment
  • Internal competition grows
  • Profit and consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Diversifying clientele
  • Internal competition intensified
  • Table: Celebrity & Sports Agents Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Celebrity & Sports Agents Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Movie & Video Production
  • Television Production
  • Independent Label Music Production
  • Concert & Event Promotion

  • Key Selling Industries
  • Accounting Services
  • Law Firms
  • Office Supply Stores
  • Payroll & Bookkeeping Services
  • Tax Preparation Services

  • Products & Services
  • Representation services
  • Career management services
  • Licensing and contract services
  • Other services
  • Chart: Celebrity & Sports Agents Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Actors, performers and creative artists
  • Athletes
  • Musical groups and artists
  • Public speakers, authors and other public figures
  • Chart: Major Market Segmentation for the Celebrity & Sports Agents Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit

  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Celebrity & Sports Agents

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Celebrity & Sports Agents Industry

  • Industry Globalization
    Major Companies
    William Morris Endeavor Entertainment LLCCreative Artists Agency, Inc.
  • Table: William Morris Endeavor Entertainment LLC - financial performance
  • Table: Creative Artists Agency, Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Celebrity & Sports Agents Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Celebrity & Sports Agents Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Consumer Spending (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Salary Cap
  • A limit on the amount of money a sports team can spend on player salaries.
  • Screen Actors Guild (Sag)
  • A labor union that represents more than 200,000 film and TV performers.
  • Talent Agent
  • A person who finds jobs for performers within the entertainment industry and then gets a percentage of the money that their client is paid.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    This report on Celebrity & Sports Agents:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Celebrity & Sports Agents market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Celebrity & Sports Agents, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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