Pack your bags: Continued growth in the broader economy will encourage industry growth

The Travel Agencies industry has experienced steady growth over the five years to 2018, as online booking agencies capitalized on increased demand for travel while traditional travel agencies worked to reinvent their business practices. The rise of online travel websites, such as and, has completely revolutionized the industry. Consumers can now research locations, compare prices, book travel and manage reservations without the assistance of an expert, negating the role of traditional travel agencies. This trend has been amplified with the rise of mobile computing, as consumers have become more likely to do their own travel research and seek affordable travel packages online...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Steady growth in the broader economy is expected to boost the industry’s prospects over the next five years
  • The internet helps educate consumers and arms them with information about prices and travel options
  • Online operators are likely to continue to increase their market share
  • Industry Report - Starting a New Business Chapter

    The Travel Agencies industry has low barriers to entry, with no restrictive factors prohibiting new players from entering the industry. There are no obstructive licensing requirements that preclude new travel agents from starting a new business and capital requirements are relatively low compared with other industries. This is especially true for online services that just require the establishment of a quality internet-based platform. The industry has a medium level of concentration with a few large, dominant players. However, beyond these large players, the industry is highly fragmented with a large number of small, independent operators, many of which are owner-operators with no employees. Ove...purchase to read more.

    Additional Insights for the Travel Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Travel Agencies Industry are

  • Being part of a group buying, promotion and marketing scheme
  • Having a clear market position
  • Ensuring pricing policy is appropriate
  • IBISWorld analysts also discuss how external factors such as International trips by US residents and Consumer spending in the Travel Agencies industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Travel Agencies Industry?

    This industry includes businesses that sell, book and arrange travel, tour and accommodation services for the general public and commercial clients. The industry also encompasses companies primarily engaged in providing travel arrangement and reservation services, including online-only booking systems.

    Industry Products
  • International and domestic airline bookings
  • Tour and packaged travel bookings
  • Accommodation bookings
  • Cruise bookings
  • Car rental
  • Other services
  • Industry Activities
  • Retailing and reserving travel tickets
  • Retailing and reserving tours
  • Retailing and reserving travel accommodations
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • International trips by US residents
  • Consumer spending
  • Domestic trips by US residents
  • Percentage of services conducted online
  • Consumer Confidence Index

  • Current Performance
  • Industry structure and evolution
  • Challenges and opportunities
  • Most-popular international destinations
  • Reduced reliance on labor
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising consumer spending will help recovery
  • Changes in the industry’s landscape
  • Consolidation among agencies
  • Table: Travel Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Travel Agencies Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Amusement Parks
  • Casino Hotels
  • Domestic Airlines
  • Hotels & Motels
  • International Airlines
  • Ocean & Coastal Transportation
  • Rail Transportation
  • Scheduled and Charter Bus Services
  • Tour Operators

  • Products & Services
  • Tour and packaged travel bookings
  • Cruise bookings
  • International and domestic airline bookings
  • Accommodation bookings
  • Other services
  • Car rental
  • Chart: Travel Agencies Industry Products and Services Segmentation

  • Demand Determinants
  • Household income
  • The airline industry
  • Technology
  • Business travel

  • Major Markets
  • Leisure - international travel
  • Leisure - domestic travel
  • Corporate - unmanaged
  • Corporate - managed
  • Other
  • Chart: Major Market Segmentation for the Travel Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Travel Agencies

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Travel Agencies Industry

  • Industry Globalization
    Expedia Group Inc., Booking Holdings Inc.,
  • Table: Expedia Group Inc. - financial performance
  • Table: Booking Holdings Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Travel Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Travel Agencies Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Domestic trips by US residents (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    American Society Of Travel Agents (Asta)
  • The world's largest association of travel professionals, whose members include travel agents and the companies of the products they sell.
  • Brick-And-Mortar
  • A business that possesses buildings, production facilities, or store for operations.
  • Global Distribution System
  • A computerized system for agents, comprising details on international and domestic travel product.
  • Person-Trip
  • A trip that involves one person traveling 50 miles or more (one way) from home and possibly staying overnight.
  • What Our Customers Say

    Why buy this report?

    The Travel Agencies industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Travel Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Travel Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Travel Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.