Overview

IBISWorld’s Sporting Goods Wholesaling market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

In the five years to 2017, revenue for the Sporting Goods Wholesaling industry in China is estimated to increase an annualized 6.9% to $43.5 billion. Over the five-year period, the main factors driving industry performance have been higher consumption in China, large sporting events hosted by China, people's increasing pursuit for healthier lifestyles and the country's active involvement in international trade within the World Trade Organization (WTO) framework.

Many large sporting goods manufacturers have established sales companies that incorporate the wholesale function; these operators tend to achieve higher profitability than independent wholesalers in this industry...

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Industry Report - Industry Key Buyers Chapter

The top four companies in this industry are expected to account for less than 10.0% of total revenue in 2017. This industry is therefore subject to a low level of concentration. About 80.0% of industry enterprises are small scale, with annual revenue totaling less than $360,000. There has not been significant merger or acquisition activity occurring in the industry in recent years.

Goods handled tend to be of a complex nature, and large players often span a number of industries. Therefore, only a small share of revenue comes from large-scale operators. For example, Li Ning Company Limited stocks sporting clothes for leisure purposes, which are not classified in this industry.

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Additional Insights for the Sporting Goods Wholesaling Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sporting Goods Wholesaling Industry are

  • Must have a license
  • Market research and understanding
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Leisure and Recreational Activity - Participation in Sport and Leisure and Recreational Activity - Participation in Sport - Fitness Activities in the Sporting Goods Wholesaling industry impact industry performance..

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    Industry Products

    What is the Sporting Goods Wholesaling Industry?

    This industry wholesales sports merchandise used for games and training such as sporting equipment, apparatus and clothing. Sporting goods wholesalers are a key link between manufacturers and retailers.

    Industry Products
    Sporting clothes
    Sporting shoes
    Sporting balls
    Sporting equipment
    Exercise equipment
    Protective sporting goods
    Other sporting goods
    Industry Activities
    Resale of balls for sports such as footballs and basketballs
    Track and field equipment wholesaling
    Aquatic and ice sports equipment wholesaling
    Resale of gymnastic apparatus
    shooting equipment
    Weightlifting equipment and apparatus wholesaling
    Fishing goods wholesaling

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Leisure and Recreational Activity - Participation in Sport
  • Leisure and Recreational Activity - Participation in Sport - Fitness Activities
  • Level of Protectionist Policies
  • Real Personal Disposable Income

  • Current Performance
  • Consumption and sports events
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Sporting Goods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sporting Goods Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Department Stores & Shopping Malls
  • Supermarkets
  • Sporting Goods Retailers
  • Online Shopping

  • Key Selling Industries
  • Sports Equipment Manufacturing

  • Products & Services
  • Sporting clothes
  • Exercise equipment
  • Sporting shoes
  • Sporting equipment
  • Other sporting goods
  • Sporting balls
  • Protective sporting goods
  • Chart: Sporting Goods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
  • Living standards
  • Frequency and scale of sporting events
  • Disposable income
  • Consumer tastes

  • Major Markets
  • Sporting goods stores
  • Sporting goods distributors
  • Department stores
  • Supermarkets
  • Other miscellaneous goods stores
  • Chart: Major Market Segmentation for the Sporting Goods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Inventory
  • Advertising and marketing
  • Wages
  • Chart: Cost Structure Benchmarking – Sector vs Sporting Goods Wholesaling

  • Basis of Competition
  • Branding and marketing
  • Distribution channels
  • Partnerships

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sporting Goods Wholesaling Industry

  • Industry Globalization
    Major Companies
    Adidas (China) Company LimitedANTA (China) Co., Ltd.Li Ning Company LimitedShanghai DHS-Sports Corporation
  • Table: Adidas (China) Company Limited - financial performance
  • Table: ANTA (China) Co., Ltd. - financial performance
  • Table: Li Ning Company Limited - financial performance
  • Table: Shanghai DHS-Sports Corporation - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sporting Goods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Sporting Goods Wholesaling Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Apparel Footwear Solution (Afs)
  • An enterprise resource planning (ERP) system designed for the sales management of apparel and footwear.
  • Light-Assets Business Model
  • When a company outsources most of its manufacturing and retailing business to upstream and downstream enterprises. It then focuses on design and marketing with a strong advertising focus.
  • Management Information Systems (Mis)
  • The set of overall internal controls of a business covering everything from document handling to managerial procedures.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sporting Goods Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sporting Goods Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sporting Goods Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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