IBISWorld’s Egg, Meat & Fish Wholesaling market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

Revenue for the Egg, Meat and Fish Wholesaling industry in China is set to reach $47.9 billion in 2017, up 8.3% for the year. Over the five years through 2017, the industry has been growing rapidly at an annualized rate of 13.9%. Rising consumption power in China has driven steady growth in recent years.

Industry profitability has been declining, however, accounting for about 10.2% of revenue in 2017. This is mainly due to increased competition. Some supermarkets directly purchase goods from manufacturers, and wholesalers within this industry have had to lower retail prices to retain customers.

The number of industry enterprises is anticipated to reach 1,138 in 2017, representing annualized growth of 10.2% over the five-year period...

Industry Report - Industry Products Chapter


Pork is the most consumed meat in China, accounting for about 33.8% of industry revenue in 2017. From 2008 to 2012, per capita purchase of pork increased from 19.3 kg to 21.6 kg in urban areas. With increasing income levels and further urbanization, the demand for pork will continue to rise. However, the share of this product category is expected to decrease as other products gain more popularity.


Fish products are the second largest product category in this industry, accounting for about 32.2% of industry revenue in 2017. From 2008 to 2012, per capita purchases of fish products increased from 11.9 kg to 25.2 kg in urban areas. This category includes many sub-segments with a range of price points. Wit..

Additional Insights for the Egg, Meat & Fish Wholesaling Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Egg, Meat & Fish Wholesaling Industry are

  • Effective quality control
  • Establishment of brand names
  • Offering clients a range of payment options
  • IBISWorld analysts also discuss how external factors such as Real Personal Disposable Income and Downstream Demand - Supermarket and Grocery Stores in the Egg, Meat & Fish Wholesaling industry impact industry performance..

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    Industry Products

    What is the Egg, Meat & Fish Wholesaling Industry?

    This Egg, Meat and Fish Wholesaling in China industry includes wholesalers of processed and unprocessed meat, poultry, egg and fish products. The wholesale of live poultry is not included in this industry.

    Industry Products
    Industry Activities
    fresh meat (pork, beef, mutton, poultry meat)
    manufactured meat products (dried meat floss, jerky, sausage, and salted, smoked, dried meat)
    eggs and egg products (e.g. fresh eggs, dried eggs, and salted eggs)
    fish products
    canned meat, poultry, eggs and fish
    frozen meat and fish products

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real Personal Disposable Income
  • Downstream Demand - Supermarket and Grocery Stores
  • Industry Competition - Food mfg
  • Population Growth - China
  • Competition from other Industries

  • Current Performance
  • Profitability
  • Enterprises, employment and wages
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Egg, Meat & Fish Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Egg, Meat & Fish Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Department Stores & Shopping Malls
  • Supermarkets
  • Hotels
  • Full-Service Restaurants
  • Fast-Food Restaurants

  • Key Selling Industries
  • Frozen Seafood Processing
  • Meat Processing
  • Poultry Farming

  • Products & Services
  • Pork
  • Fish
  • Beef
  • Poultry
  • Egg
  • Mutton
  • Other
  • Chart: Egg, Meat & Fish Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable incomes
  • Growth in downstream industries
  • Avian influenza outbreaks
  • Health consciousness
  • Food safety concerns

  • Major Markets
  • Supermarkets
  • Small agricultural product markets
  • Department stores
  • Other
  • Restaurants and hotels
  • Chart: Major Market Segmentation for the Egg, Meat & Fish Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Egg, Meat & Fish Wholesaling

  • Basis of Competition
  • Food safety and quality
  • Price
  • Reputation and branding
  • Delivery
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Egg, Meat & Fish Wholesaling Industry

  • Industry Globalization
    Major Companies
    Jinan Welcome Food Co. Ltd.BGX Logistics Development (Group) Co. Ltd.Guangdong Guanghong Holdings Co. Ltd.Beijing Er Shang GroupWuxi Tianpeng Group
  • Table: Jinan Welcome Food Co. Ltd. - financial performance
  • Table: BGX Logistics Development (Group) Co. Ltd. - financial performance
  • Table: Guangdong Guanghong Holdings Co. Ltd. - financial performance
  • Table: Beijing Er Shang Group - financial performance
  • Table: Wuxi Tianpeng Group - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Egg, Meat & Fish Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Egg, Meat & Fish Wholesaling Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Cantonese Dishes
  • Local dishes in which meat and fish products are widely used.
  • Urbanization
  • The migration of China's population from undeveloped rural areas to more developed urban areas, such as first-, second-, third- and fourth-tier cities.
  • Wholesale Bypass
  • A popular trend within retail and manufacturing industries where producers supply goods directly to stores, eliminating the middleman.
  • Why buy this report?

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    This report on Egg, Meat & Fish Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Egg, Meat & Fish Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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