The Mail-Order and Online Shopping industry is expected to generate $1.03 trillion in 2018, up 15.5%. Over the five years through 2018, the industry has been growing at the phenomenal rate of 25.1% per year. Factors driving industry growth include improved living standards, higher wages, higher internet penetration, increased acceptance of internet shopping and a greater number of companies offering an increasing range of goods and services online.Online retailing currently generates over 90.0% of industry revenue. According to the China Internet Network Information Center (CNNIC) and the National Bureau of Statistics, there were 467 million internet users in China that have online shopping experience in December 2016, up 12.9% from 2015...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Report - Industry Products Chapter

Digital appliancesDigital appliances are the largest product segment within the Mail-Order and Online Shopping industry, accounting for 25.5% of total industry revenue in 2018. MP3 players, digital cameras and cell phones are the most popular products in this segment. This segment is expected to continue increase in the future due to the convenience of home delivery.ClothesClothes account for the second largest market share of the industry at 24.0% in 2018. A majority of enterprises in the industry provide clothes and relative products for customers. Taobao, the largest industry major player, is established and well-known for its clothes. Thi...purchase to read more.

Additional Insights for the Mail-Order & Online Shopping Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Mail-Order & Online Shopping Industry are

  • Having a loyal customer base
  • Attractive product presentation
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Economic Indicators - Consumer Sentiment Index and Per Capita Disposable Income in the Mail-Order & Online Shopping industry impact industry performance..

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    What's in this report

    What is the Mail-Order & Online Shopping Industry?

    The Mail-Order and Online Shopping industry is part of China's retail sector. Operators in this industry retail a broad range of goods and services exclusively via the internet, telephone or mail-order. Products ordered are delivered to customers' designated locations.

    Industry Products
  • Clothes
  • Books and audio/video products
  • Cosmetics and jewelry
  • Digital appliances
  • Pre-paid cards
  • Toys and baby products
  • Computers and peripherals
  • Other products
  • Industry Activities
  • Mail-order retailing
  • Internet retailing
  • Telephone retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Economic Indicators - Consumer Sentiment Index
  • Per Capita Disposable Income
  • Pervasive Technology - Broadband Connection (Household)
  • Pervasive Technology - PC Penetration

  • Current Performance
    Industry developmentDifferentiation
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Mail-Order & Online Shopping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Mail-Order & Online Shopping Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Households

  • Key Selling Industries
  • Commercial Banks
  • Information Transmission, Computer Services and Software
  • Manufacturing
  • Transport, Storage and Post
  • Wholesale and Retail Trade

  • Products & Services
  • Digital appliances
  • Clothes
  • Cosmetics and jewelry
  • Computers and peripherals
  • Toys and baby products
  • Books and audio/video products
  • Other products
  • Pre-paid cards
  • Chart: Mail-Order & Online Shopping Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable income
  • Price
  • Consumer confidence and knowledge
  • Product availability

  • Major Markets
  • Households
  • Businesses
  • Retailers and wholesalers for resale
  • Other markets
  • Chart: Major Market Segmentation for the Mail-Order & Online Shopping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Depreciation
  • Purchases
  • Rent and utilities
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Mail-Order & Online Shopping

  • Basis of Competition
  • Product descriptions
  • Prices and shipping costs
  • Secure delivery
  • Payment security
  • Refund and discount policies
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Mail-Order & Online Shopping Industry

  • Industry Globalization
    Alibaba Group,, Suning Commerce Group, Guangzhou VIPSHOP Information and Technology Co. Ltd., Amazon,
  • Table: Alibaba Group - financial performance
  • Table: - financial performance
  • Table: Suning Commerce Group - financial performance
  • Table: Guangzhou VIPSHOP Information and Technology Co. Ltd. - financial performance
  • Table: Amazon - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Mail-Order & Online Shopping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Mail-Order & Online Shopping Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total Assets (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The buying of goods or services by ordering over the internet, with delivery electronically via the internet or by mail.
  • Mail-Order
  • The buying of goods or services by mail ordering and delivery.
  • Telephone-Order
  • The buying of goods or services by telephone ordering and mail delivery.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Mail-Order & Online Shopping market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Mail-Order & Online Shopping:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Mail-Order & Online Shopping market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Mail-Order & Online Shopping, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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