IBISWorld’s Sports Equipment Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The Sporting Equipment Manufacturing industry is expected to generate revenue of $28.5 billion in 2016, up 4.3% from 2015. Over the past five years, revenue has been growing at an annualized rate of 9.7%. With exports accounting for 46.3% of industry revenue in 2016, the industry is heavily influenced by foreign demand.

In 2010, the Asian Games held in Guangzhou and the National University Games made great contributions to domestic demand. In addition, foreign demand, especially from emerging markets, grew strongly due to the global economic recovery. In 2012, the London Olympic Games stimulated export growth. In 2014, the second Youth Olympic Games and WTA Beijing in China contributed to a large increase in domestic demand, with total revenue growing 9.8%...

Industry Report - Industry Locations Chapter

Operations in the Sporting Equipment Manufacturing industry are concentrated in East China and South China. As exports are important revenue sources for this industry, the majority of enterprises in the industry are located in coastal cities that provide convenient transportation facilities. In 2016, Guangdong, Shandong, Jiangsu, Fujian and Zhejiang are forecast to account for 81.8% of industry revenue.


As the manufacturing base of China, large numbers of industry firms are located in Guangdong province. Many of these companies export their products due to the convenient water transportation services in this area. In 2016, about 20.5% of the industry's enterprises are located in Guangdong province. These companies are expected to generate 25.5% o..

Additional Insights for the Sports Equipment Manufacturing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sports Equipment Manufacturing Industry are

  • Market research and understanding
  • Having a good reputation
  • Establishment of export markets
  • IBISWorld analysts also discuss how external factors such as Export Market and Leisure and Recreational Activity - Participation in Sport in the Sports Equipment Manufacturing industry impact industry performance..

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    Industry Products

    What is the Sports Equipment Manufacturing Industry?

    This industry produces balls, athletic equipment, fitness training equipment, sports protection equipment and other sporting and athletic goods. Manufacturers of sporting apparel and footwear are not included in the industry.

    Industry Products
    Athletic equipment
    Fitness training equipment
    Sports protection equipment
    Other sporting and athletic goods
    Industry Activities
    Athletic equipment
    Fitness training equipment
    Sports protection equipment
    Other sporting and athletic goods

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Export Market
  • Leisure and Recreational Activity - Participation in Sport
  • Household Disposable Income
  • Key Attitudinal Changes - Health and Fitness
  • Domestic Goods Prices
  • Industry Regulation

  • Current Performance
  • Recent performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Sports Equipment Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Equipment Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Sporting Goods Wholesaling
  • Department Stores & Shopping Malls
  • Supermarkets
  • Online Shopping

  • Key Selling Industries
  • Plastic Board, Pipe & Sheet Manufacturing
  • Plastic Parts Manufacturing

  • Products & Services
  • Athletic equipment
  • Fitness training equipment
  • Other sporting and athletic goods
  • Balls
  • Sports protection equipment
  • Chart: Sports Equipment Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Quality
  • Rising living standards
  • Sporting events

  • Major Markets
  • Export
  • Wholesalers
  • Retailers
  • Other
  • Chart: Major Market Segmentation for the Sports Equipment Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Sports Equipment Manufacturing

  • Basis of Competition
  • Quality
  • Brand
  • Product features
  • Domestic versus foreign manufacturers
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Equipment Manufacturing Industry

  • Industry Globalization
    Major Companies
    Zhongshan Worldmark Sporting Goods Co., Ltd.Taishan Sports Industry Group Co., Ltd.Guangwei Group Co., Ltd.Daito-Osim Healthcare Manufacturing Co., Ltd.Johnson Health Tech. (Shanghai) Co., Ltd.
  • Table: Zhongshan Worldmark Sporting Goods Co., Ltd. - financial performance
  • Table: Taishan Sports Industry Group Co., Ltd. - financial performance
  • Table: Guangwei Group Co., Ltd. - financial performance
  • Table: Daito-Osim Healthcare Manufacturing Co., Ltd. - financial performance
  • Table: Johnson Health Tech. (Shanghai) Co., Ltd. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Equipment Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Sports Equipment Manufacturing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Total Assets (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Athletic Equipment
  • Includes running, boxing, skiing, and athletics goods, such as javelins, discus, and hurdles.
  • Fitness Training Equipment
  • Includes dumbbells, weights, running machines, rowing machines, and other aerobic equipment.
  • Sports Protection Equipment
  • Includes athletic padding, helmets, goggles, knee pads, and elbow pads.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports Equipment Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports Equipment Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports Equipment Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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