In the five years through 2017, revenue for the TV and Radio Broadcasting industry in China has been increasing at an annualized rate of 11.1%, driven by the accelerating convergence of telecommunications, internet, and cable TV network operations and rapidly increasing digitization rate. In 2017, revenue is expected to increase 7.8% to amount to $8.5 billion. There are about 1,856 enterprises operating in the industry in 2017, employing over 152,364 workers with a total payroll of $1.9 billion.There are three major revenue sources for the TV and Radio Broadcasting industry in China: advertising (55% of industry revenue); cable network services (35%); and other operational income (10%). These percentages are expected to remain relatively stable in the near future...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Report - Industry SWOT Analysis Chapter

Although industry growth has slowed considerably since 2004, overall performance has been strong and demand remains high. Between 2012 and 2022, industry value added is expected to increase at an annualized rate of 9.1%, higher than China's average annual economic growth of 6.5% over the same period.Future industry growth is expected to be higher than in the previous five-year period as TV and radio penetration rates remain high and advertising levels increase.Rapid technology changes in recent years, as well as government regulations promoting the development of the industry, have contributed to strong industry growth. Fir...purchase to read more.

Additional Insights for the TV & Radio Broadcasting Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the TV & Radio Broadcasting Industry are

  • Access to highly skilled workforce
  • Must have a license
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Downstream Demand - Radio Services and Downstream Demand - Television Services in the TV & Radio Broadcasting industry impact industry performance..

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    What's in this report

    What is the TV & Radio Broadcasting Industry?

    The TV and Radio Broadcasting industry in China broadcasts radio and TV programs via wired and wireless radio and TV signals. Industry enterprises operate radio and TV broadcasting studios and their programming is available to the public, affiliates and subscribers, and via the internet.

    Industry Products
  • TV transmission services
  • Radio transmission services
  • Other transmission services
  • Industry Activities
  • Television broadcasting services
  • Radio broadcasting services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Downstream Demand - Radio Services
  • Downstream Demand - Television Services
  • Competition from Substitutes - Radio and Television Services
  • Industry Regulation - Radio Broadcasting
  • Industry Regulation - Television Broadcasting

  • Current Performance
    Convergence and transmissionServices and technologyIndustry issues
  • Chart: Revenue Growth

  • Industry Outlook
    Digitization and other developments
  • Table: TV & Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - TV & Radio Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Households

  • Key Selling Industries
  • Optical Fiber and Cable Manufacturing
  • Wire and Cable Manufacturing

  • Products & Services
  • TV transmission services
  • Radio transmission services
  • Other transmission services
  • Chart: TV & Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
  • Economic growth levels
  • Enhanced investment levels
  • New technology
  • Advertising
  • Government regulation

  • Major Markets
  • Advertising clients (includes government)
  • CATV network subscribers
  • Other markets
  • Chart: Major Market Segmentation for the TV & Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Depreciation
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs TV & Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the TV & Radio Broadcasting Industry

  • Industry Globalization
    CITIC Group, Wasu Media Holding Co. Ltd., Hunan TV & Broadcast Intermediary Co., Ltd., Beijing Gehua CATV Network Co., Ltd., Shaanxi Broadcasting & TV Network Intermediary Co., Ltd.,
  • Table: CITIC Group - financial performance
  • Table: Wasu Media Holding Co. Ltd. - financial performance
  • Table: Hunan TV & Broadcast Intermediary Co., Ltd. - financial performance
  • Table: Beijing Gehua CATV Network Co., Ltd. - financial performance
  • Table: Shaanxi Broadcasting & TV Network Intermediary Co., Ltd. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the TV & Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the TV & Radio Broadcasting Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Digital Broadcasting
  • The use of digital data, rather than analog signals, to carry broadcasts over TV channels or assigned radio frequency bands.
  • Internet Protocol Television (Iptv)
  • A system through which TV services are delivered over a packet-switched network infrastructure.
  • Terrestrial Tv
  • TV services transmitted on radio frequencies through the airwaves.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s TV & Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on TV & Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The TV & Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on TV & Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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