IBISWorld’s TV & Radio Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

In the five years through 2017, revenue for the TV and Radio Broadcasting industry in China has been increasing at an annualized rate of 11.1%, driven by the accelerating convergence of telecommunications, internet, and cable TV network operations and rapidly increasing digitization rate. In 2017, revenue is expected to increase 7.8% to amount to $8.5 billion. There are about 1,856 enterprises operating in the industry in 2017, employing over 152,364 workers with a total payroll of $1.9 billion.

There are three major revenue sources for the TV and Radio Broadcasting industry in China: advertising (55% of industry revenue); cable network services (35%); and other operational income (10%). These percentages are expected to remain relatively stable in the near future...

Industry Report - Industry Locations Chapter

Although TV and radio broadcasting access is available across all of China, the industry's geographic spread varies greatly from region to region. Generally, the industry's geographic distribution is in line with local populations and economic development levels. Of the top 10 regions in terms of cable TV subscription revenue, seven were located in coastal areas.

For the geographic distribution of industry revenue, the top five locations are Guangdong province, Shanghai city, Jiangsu province, Sichuan province and Beijing city, accounting for an estimated 9.4%, 7.1%, 6.6%, 6.6%, and 6.5% of revenue respectively in 2017. This industry is underdeveloped in North West China and South West China due to smaller populations, underdeveloped economies, and relatively distant geography.


Additional Insights for the TV & Radio Broadcasting Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the TV & Radio Broadcasting Industry are

  • Access to highly skilled workforce
  • Must have a license
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Downstream Demand - Radio Services and Downstream Demand - Television Services in the TV & Radio Broadcasting industry impact industry performance..

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    Industry Products

    What is the TV & Radio Broadcasting Industry?

    The TV and Radio Broadcasting industry in China broadcasts radio and TV programs via wired and wireless radio and TV signals. Industry enterprises operate radio and TV broadcasting studios and their programming is available to the public, affiliates and subscribers, and via the internet.

    Industry Products
    TV transmission services
    Radio transmission services
    Other transmission services
    Industry Activities
    Television broadcasting services
    Radio broadcasting services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Downstream Demand - Radio Services
  • Downstream Demand - Television Services
  • Competition from Substitutes - Radio and Television Services
  • Industry Regulation - Radio Broadcasting
  • Industry Regulation - Television Broadcasting

  • Current Performance
  • Convergence and transmission
  • Services and technology
  • Industry issues
  • Chart: Revenue Growth

  • Industry Outlook
  • Digitization and other developments
  • Table: TV & Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - TV & Radio Broadcasting Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Households

  • Key Selling Industries
  • Optical Fiber and Cable Manufacturing
  • Wire and Cable Manufacturing

  • Products & Services
  • TV transmission services
  • Radio transmission services
  • Other transmission services
  • Chart: TV & Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
  • Economic growth levels
  • Enhanced investment levels
  • New technology
  • Advertising
  • Government regulation

  • Major Markets
  • Advertising clients (includes government)
  • CATV network subscribers
  • Other markets
  • Chart: Major Market Segmentation for the TV & Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Depreciation
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs TV & Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the TV & Radio Broadcasting Industry

  • Industry Globalization
    Major Companies
    CITIC GroupWasu Media Holding Co. Ltd.Hunan TV & Broadcast Intermediary Co., Ltd.Beijing Gehua CATV Network Co., Ltd.Shaanxi Broadcasting & TV Network Intermediary Co., Ltd.
  • Table: CITIC Group - financial performance
  • Table: Wasu Media Holding Co. Ltd. - financial performance
  • Table: Hunan TV & Broadcast Intermediary Co., Ltd. - financial performance
  • Table: Beijing Gehua CATV Network Co., Ltd. - financial performance
  • Table: Shaanxi Broadcasting & TV Network Intermediary Co., Ltd. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the TV & Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the TV & Radio Broadcasting Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Digital Broadcasting
  • The use of digital data, rather than analog signals, to carry broadcasts over TV channels or assigned radio frequency bands.
  • Internet Protocol Television (Iptv)
  • A system through which TV services are delivered over a packet-switched network infrastructure.
  • Terrestrial Tv
  • TV services transmitted on radio frequencies through the airwaves.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
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    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on TV & Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The TV & Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on TV & Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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