In 2018, the Internet Services industry in China maintained relatively rapid growth of about 38.7% to reach $527.0 billion. Over the past five years, industry revenue has been growing at an average annualized rate of 48.2%, driven by booming domestic demand. Over the period, the number of internet users in China increased at an annualized rate of 5.6%.Over the next five years, industry revenue is forecast to increase at an average annual rate of 34.0% to $2,281.02 billion in 2023, mainly due to the substantial expansion of internet coverage in rural and remote areas in China, and thriving advertising services boosted by e-commerce.The application services segment has become more important to this industry over the past five years...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Report - Industry Locations Chapter

With a rapidly developing economy and China's ongoing informatization process, people and enterprises in various industries in China have changed their consumption patterns and started using the internet for a wider range of domestic and work functions. Demand for information and internet services in China has continued to increase steadily in recent years. By the end of December 2017, the number of fixed broadband households in China had reached 366 million. The number of mobile broadband users (3G and 4G) had reached 1.14 billion, and the popularity rate of mobile broadband users had reached 82.3%. Penetration rate of fixed broadband households had reached the target of Thirteenth Five-Year Plan...purchase to read more.

Additional Insights for the Internet Services Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Internet Services Industry are

  • Development of new products
  • Ready access to investment funding
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Pervasive Technology - Internet Connections and Service Prices - Internet Prices in the Internet Services industry impact industry performance..

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    What's in this report

    What is the Internet Services Industry?

    The Internet Services industry in China provides internet services, including basic internet access (i.e. internet service providers or ISPs) and application services, such as online advertising, web portals, search engines, instant messaging, internet games, blogs, etc. E-commerce business is not included in this industry.

    Industry Products
  • Basic internet access services
  • Online advertising
  • Web portals
  • Search engines
  • Instant messaging
  • E-commerce transactions
  • Online games
  • Other internet application services
  • Industry Activities
  • Providing basic internet access services (internet service providers, or ISPs)
  • Providing application services, such as web portals, search engines, and internet content
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Pervasive Technology - Internet Connections
  • Service Prices - Internet Prices
  • Systems and Technology - by Industry Sector
  • Key Attitudinal Changes - Information Age
  • Internet/Catalogue Shopping

  • Current Performance
    Industry trendsMobile internet servicesCompetition and enterprises
  • Chart: Revenue Growth

  • Industry Outlook
    Web 3.0 and 4GDemand and investment
  • Table: Internet Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Commercial Banks
  • Market Research
  • Households

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Network Equipment Manufacturing
  • Software Development

  • Products & Services
  • Basic internet access services
  • Web portals
  • Online advertising
  • Other internet application services
  • Instant messaging
  • E-commerce transactions
  • Online games
  • Search engines
  • Chart: Internet Services Industry Products and Services Segmentation

  • Demand Determinants
  • Growth in internet users
  • Growth in broadband subscriptions
  • Technological advances
  • Development of related industries
  • Digital age

  • Major Markets
  • Internet users aged 20 to 29 years
  • Internet users aged 30 to 39 years
  • Internet users aged under 19 years
  • Internet users aged 40 to 49 years
  • Internet users aged over 50 years
  • Chart: Major Market Segmentation for the Internet Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases and depreciation
  • Wages
  • Promotions
  • Chart: Cost Structure Benchmarking – Sector vs Internet Services

  • Basis of Competition
  • Content
  • Innovation ability
  • Popularity
  • Accurate market positioning

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Internet Services Industry

  • Industry Globalization
    Alibaba Group, Tencent Holdings Limited,, Inc.,, Inc., Qihoo 360 Technology Co. Ltd., SINA Corporation, Inc.,
  • Table: Alibaba Group - financial performance
  • Table: Tencent Holdings Limited - financial performance
  • Table:, Inc. - financial performance
  • Table:, Inc. - financial performance
  • Table: Qihoo 360 Technology Co. Ltd. - financial performance
  • Table: SINA Corporation - financial performance
  • Table: Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Internet Services Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Internet Users in China (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Click-Through Rate
  • A measure of the success of online advertising campaigns, it is the number of clicks on an ad divided by the number of times the ad is shown, expressed as a percentage.
  • Internet Service Provider (Isp)
  • Supplier of internet access to end users.
  • Really Simple Syndication (Rss)
  • A standardized format used to publish frequently updated website entries, such as blogs and news.
  • Web 2.0
  • Sites and features that engage users to interact with each other. Examples include blogs and social networking sites.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Internet Services market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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