Issues arise: Revenue is rising, but increased online competition will threaten growth

IBISWorld’s Magazine and Periodical Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

Competition within the Magazine and Periodical publishing industry in China has intensified significantly in recent years. Increased computer usage has negatively affected demand for printed magazines and periodicals. As a result, many of the industry's advertising clients have shifted more of their advertising dollars to online publications and away from print.

Industry revenue is expected to total $3.4 billion in 2017, and declining at an annualized rate of 1.5% since 2012. Industry profit has been stable, accounting for about 12.5% of industry revenue. Revenue generated from advertising accounts for a large share of the industry's total revenue, totaling 27.4% in 2017.

Over the next five years, industry revenue is forecast to increase at an average annualized rate of 2.1%...

Industry Report - Industry Analysis Chapter

During the five years through 2017, industry revenue has been decreasing at an annualized rate of 1.5% to $3.4 billion. The number of magazine and periodical publishers has grown slowly and steadily, rising 0.8% annually from 2,835 in 2012 to 2,953 in 2017. High barriers to entry, strict government regulations and a limited range of magazine and periodical titles limits the number of new entrants to the industry. The industry is also subject to regional development disparity. Many large-scale publishers are located in cities, such as Beijing, Shanghai and Guangzhou, as higher consumption levels in these areas increase profit margins. Several magazine and periodical publishers have relocated to these cities in recent years.


Additional Insights for the Magazine and Periodical Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine and Periodical Publishing Industry are

  • Having a loyal customer base
  • Having an extensive distribution/collection network
  • Access to niche markets
  • IBISWorld analysts also discuss how external factors such as Pervasive Technology - Internet Connections and Competition from other Industries in the Magazine and Periodical Publishing industry impact industry performance..

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    Industry Products

    What is the Magazine and Periodical Publishing Industry?

    The Magazine and Periodical Publishing industry in China publishes a wide range of periodicals and magazines. The printing, wholesaling and retailing of periodicals and magazines are included in other downstream industries.

    Industry Products
    Natural science and technology periodicals
    Social science and philosophy periodicals
    Culture and education periodicals
    Literature and arts periodicals
    Children's magazines and pictorials
    Other magazines
    Business periodicals
    Industry Activities
    Periodical publishing
    Magazine publishing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Pervasive Technology - Internet Connections
  • Competition from other Industries
  • Household Disposable Income
  • Economic Indicators - Advertising
  • Government Purchasing Policy - Books and Magazines
  • Industry Systems and Technology - Services to Printing

  • Current Performance
  • Revenue streams
  • Industry profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Magazine and Periodical Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine and Periodical Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Supermarkets
  • Bookstores
  • Gas Stations
  • Households

  • Key Selling Industries
  • Book, Magazine and Periodical Printing
  • Paper and Paperboard Manufacturing

  • Products & Services
  • Natural science and technology periodicals
  • Social science and philosophy periodicals
  • Literature and arts periodicals
  • Culture and education periodicals
  • Business periodicals
  • Children's magazines and pictorials
  • Other magazines
  • Chart: Magazine and Periodical Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Price
  • Household income levels
  • Technology development
  • Distribution network
  • Education levels
  • Brand awareness

  • Major Markets
  • Retailers
  • Subscriptions
  • Wholesalers
  • Others
  • Chart: Major Market Segmentation for the Magazine and Periodical Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Magazine and Periodical Publishing

  • Basis of Competition
  • Price
  • Quality
  • Distribution networks
  • Promotions
  • Niche content
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine and Periodical Publishing Industry

  • Industry Globalization
    Major Companies
    Beijing Rayli MagazinesTrends MagazinesSeeking Truth MagazineZhiyin Media GroupDuzhe Publishing Limited
  • Table: Beijing Rayli Magazines - financial performance
  • Table: Trends Magazines - financial performance
  • Table: Seeking Truth Magazine - financial performance
  • Table: Zhiyin Media Group - financial performance
  • Table: Duzhe Publishing Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine and Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Magazine and Periodical Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Total Assets (2008-2022)
  • Total Printed Copies (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A magazine aimed at the general public that covers a broad range of topics.
  • Commercial Periodicals
  • Content is mainly articles and advertisements according to the requirements of advertisers to target a certain audience.
  • Readership
  • The number of people who read a periodical, including pass-along readers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine and Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine and Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine and Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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