Issues arise: Revenue is rising, but increased online competition will threaten growth

Competition within the Magazine and Periodical publishing industry in China has intensified significantly in recent years. Increased computer usage has negatively affected demand for printed magazines and periodicals. As a result, many of the industry's advertising clients have shifted more of their advertising dollars to online publications and away from print.Industry revenue is expected to total $3.5 billion in 2018, and declining at an annualized rate of 2.0% during the five years since 2013. Industry profit has been stable, accounting for about 11.5% of industry revenue. Revenue generated from advertising accounts for a large share of the industry's total revenue, totaling 28.8% in 2018...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Report - Industry Key Buyers Chapter

The combined market share of the top four players in the industry – Beijing Rayli, Trends, Duzhe and Seeking Truth – in 2018 is estimated at about 8.9%, representing a low level of industry concentration. However, some publishers dominate specific niche markets and geographic regions. Developed cities, such as Beijing and Shanghai, contribute larger shares to industry revenue compared with other cities.The concentration level within the industry has increased steadily in recent years due to increasing advertising demand in major magazines and periodicals. Concentration is expected to increase with the industry's further development, and as domestic demand continues to expand...purchase to read more.

Additional Insights for the Magazine and Periodical Publishing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine and Periodical Publishing Industry are

  • Having a loyal customer base
  • Having an extensive distribution/collection network
  • Access to niche markets
  • IBISWorld analysts also discuss how external factors such as Pervasive Technology - Internet Connections and Competition from other Industries in the Magazine and Periodical Publishing industry impact industry performance..

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    What's in this report

    What is the Magazine and Periodical Publishing Industry?

    The Magazine and Periodical Publishing industry in China publishes a wide range of periodicals and magazines. The printing, wholesaling and retailing of periodicals and magazines are included in other downstream industries.

    Industry Products
  • Natural science and technology periodicals
  • Social science and philosophy periodicals
  • Culture and education periodicals
  • Literature and arts periodicals
  • Children's magazines and pictorials
  • Other magazines
  • Business periodicals
  • Industry Activities
  • Periodical publishing
  • Magazine publishing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Pervasive Technology - Internet Connections
  • Competition from other Industries
  • Household Disposable Income
  • Economic Indicators - Advertising
  • Government Purchasing Policy - Books and Magazines
  • Industry Systems and Technology - Services to Printing

  • Current Performance
    Revenue streamsIndustry profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Magazine and Periodical Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine and Periodical Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Supermarkets
  • Bookstores
  • Gas Stations
  • Households

  • Key Selling Industries
  • Book, Magazine and Periodical Printing
  • Paper and Paperboard Manufacturing

  • Products & Services
  • Natural science and technology periodicals
  • Social science and philosophy periodicals
  • Literature and arts periodicals
  • Culture and education periodicals
  • Business periodicals
  • Children's magazines and pictorials
  • Other magazines
  • Chart: Magazine and Periodical Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Price
  • Household income levels
  • Technology development
  • Distribution network
  • Education levels
  • Brand awareness

  • Major Markets
  • Retailers
  • Subscriptions
  • Wholesalers
  • Others
  • Chart: Major Market Segmentation for the Magazine and Periodical Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Magazine and Periodical Publishing

  • Basis of Competition
  • Price
  • Quality
  • Distribution networks
  • Promotions
  • Niche content
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine and Periodical Publishing Industry

  • Industry Globalization
    Beijing Rayli Magazines, Trends Magazines, Duzhe Publishing Limited, Seeking Truth Magazine, Zhiyin Media Group,
  • Table: Beijing Rayli Magazines - financial performance
  • Table: Trends Magazines - financial performance
  • Table: Duzhe Publishing Limited - financial performance
  • Table: Seeking Truth Magazine - financial performance
  • Table: Zhiyin Media Group - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine and Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Magazine and Periodical Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Total Assets (2009-2023)
  • Total Printed Copies (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A magazine aimed at the general public that covers a broad range of topics.
  • Commercial Periodicals
  • Content is mainly articles and advertisements according to the requirements of advertisers to target a certain audience.
  • Readership
  • The number of people who read a periodical, including pass-along readers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Magazine and Periodical Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine and Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine and Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine and Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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