The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Wine Manufacturing global market research report offers insightful industry analysis and research into the market at an international level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2011 - 2016
Annual Growth
2016 - 2021
Employment ('000)

Industry Threats & Opportunities

  • Weak consumption in traditional wine-growing regions led to a shift from family vineyards to manufacturing conglomerates
  • After the global economic downturn, consumption has shifted from expensive wines to more affordable, mass-produced brands
  • Production capacity among historical winemaking regions will likely be marginalized due to international competition

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    Industry Analysis & Industry Trends

    Global oversupply of wine has defined the Global Wine Manufacturing industry over the past five years. Major wine producers from regions once renowned for high-quality products began manufacturing less wine in terms of total case volume. Demand for wine exports from New World wine-producing countries such as Australia, New Zealand, Chile and the United States has gradually increased over the past five years, and these new sources for wine have created additional challenges for manufacturers within traditional wine-producing countries such as Italy, France and Spain. As Europe continues to struggle with chronic oversupply, total revenue is anticipated to grow over the five years to 2016. Vineyard closures may ultimately cause continued decreases in global wine production volume...

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    Industry Products

    Global wine manufacturing activities can be differentiated in many ways: by appellation, marketing segments, estates, nationalities and varietal. Many European wines tend to label their wines by appellation rather than varietal. Appellation refers to the area in which the grape was grown (e.g. Bordeaux, Chianti, Burgundy and Champagne). Referring to wines based on appellation is based on the vintner concept that the nature of a particular wine depends most on the climate in which its grapes were grown. Soil composition, temperatures, rainfall and local harvesting methods heavily influence wine styles. Many other regions of the world lack such strong regional and cultural ties, preferring instead to classify wines by varietal. Bra..

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    Additional Insights for the Global Wine Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Wine Manufacturing Industry are

  • Access to highly skilled workforce
  • Accessibility to consumers/users
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Global consumer spending and Downstream Demand - Drinking Places in the Global Wine Manufacturing industry impact industry performance..

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    Industry Products

    What is the Global Wine Manufacturing Industry?

    The Global Wine Manufacturing industry consists of companies engaged in at least one component of the winemaking process. Industry players grow and harvest grapes, crush and press grape mixtures, ferment wine and eventually distribute wine for retail sale. The industry also manufactures wine and brandy from other fruit sources.

    Industry Products
    Red wine varietals
    White wine varietals
    Sparkling wine
    Other varietals and blends
    Industry Activities
    Wine grape growing
    Wine blending
    Wine bottling
    Wine marketing
    Wine distribution and
    Brandy, vermouth and cider

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global consumer spending
  • Downstream Demand - Drinking Places
  • GDP of mainland China
  • Global number of adults aged 35 to 64

  • Current Performance
  • Regional trends
  • Wine consumption
  • International trade
  • Private labels
  • Chart: Revenue Growth

  • Industry Outlook
  • Consolidation
  • Lower production volume
  • Table: Global Wine Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Wine Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Supermarkets
  • Global Hotels & Resorts
  • Global Consumers

  • Key Selling Industries
  • Global Advertising Agencies
  • Global Cardboard Box & Container Manufacturing
  • Global Commercial Printing
  • Global Glass and Glass Products Manufacturing

  • Products & Services
  • Red wine varietals
  • White wine varietals
  • Other varietals and blends
  • Sparkling wine
  • Chart: Global Wine Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 46 to 64
  • Consumers aged 21 to 33
  • Consumers aged 34 to 45
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Global Wine Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Wine Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Wine Manufacturing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Wine Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Wine Manufacturing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Consumer Spending (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A geographical indicator used to identify where the grapes used in wine production are produced.
  • New World Wine
  • Wine produced outside of the traditional wine-growing regions of Europe and North Africa.
  • Old World Wine
  • Wine made in Europe; may also include other regions of the Mediterranean basin with long histories of winemaking such as North Africa and the Europe.
  • Terroir
  • The attributes of a geographic region that contribute unique qualities to the wine produced there. This region will have a common soil type, climatic conditions and farming technique used.
  • Varietal
  • A wine made from a single grape variety.
  • Vintner
  • A person who sells or makes wine.
  • Viticulture
  • The cultivation of grapevines.
  • Winery
  • A place where wine is made.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    This report on Global Wine Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Wine Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Wine Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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