The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Spirits Manufacturing global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report focuses on industry performance in key regions around the world and identifies the leading companies globally.


Market Share of Companies
Bacardi $x.xlock
Diageo $x.xlock
Pernod Ricard $x.xlock
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022
Employment ('000)

Industry Threats & Opportunities

  • Rising per capita spirits consumption in emerging countries and increasing demand for premium brands have driven revenue growth
  • Premiumization has facilitated expanding profit margins and stimulated revenue growth
  • Whiskey, vodka, bourbon and cognac will all experience solid growth
  • Industry Analysis & Industry Trends

    As disposable income levels began to recover at the beginning of the five-year period, consumers began spending on discretionary items again, helping drive demand for value, premium and super-premium spirit brands. Moreover, revenue grew at a double-digit rate, partly due to a strengthening economy and pent-up demand from the recession. Additionally, rising spirits consumption in emerging markets and increasing demand for higher-value spirits in developed markets is expected to result in solid revenue growth during the next five years...

    Industry Investment

    Spirit production is highly mechanized, causing industry operators to rely very little on manual labor. Using wages as a proxy for labor and depreciation as a proxy for capital, IBISWorld estimates that for every $1.00 spent on wages the industry spends $0.42 on capital. Capital requirements include investments in pot or column stills, bottling lines and machines, grain storage and in some instances, malting equipment. While the production process itself is capital intensive, other necessary business activities associated with a global spirits company are generally more labor intensive. These activities include administration, the creation and implementation of marketing campaigns and general management of the company. How..

    Additional Insights for the Global Spirits Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Spirits Manufacturing Industry are

  • Economies of scope
  • Control of distribution arrangements
  • Effective product promotion
  • IBISWorld analysts also discuss how external factors such as GDP of the BRIC nations and Global consumer spending in the Global Spirits Manufacturing industry impact industry performance..

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    Industry Products

    What is the Global Spirits Manufacturing Industry?

    This industry consists of distilleries that purchase a range of ingredients, such as grains and sugar, and manufacture them into spirits. These spirits are bottled and sold to liquor wholesalers, bars, casinos, restaurants, hotels and other licensed retailers. This industry does not include manufacturers of beer and wine.

    Industry Products
    Other spirits
    Industry Activities
    Miscellaneous spirits

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • GDP of the BRIC nations
  • Global consumer spending
  • Global per capita income
  • World price of wheat

  • Current Performance
  • Emerging markets
  • Rising premiumization
  • Improving profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Continual demand growth
  • Import regulations
  • Table: Global Spirits Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Spirits Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Wholesale and Retail Trade
  • Global Wholesale Trade
  • Global Supermarkets
  • Global Hotels and Restaurants

  • Key Selling Industries
  • Global Cardboard Box & Container Manufacturing
  • Global Commercial and Service Machinery Manufacturing
  • Global Glass and Glass Products Manufacturing
  • Other Global Agriculture

  • Products & Services
  • Whiskey
  • Vodka
  • Other spirits
  • Tequila
  • Rum
  • Gin
  • Chart: Global Spirits Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Wholesalers
  • Supermarkets and grocery stores
  • Hospitality industries
  • Liquor stores
  • Convenience stores
  • Chart: Major Market Segmentation for the Global Spirits Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Spirits Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Spirits Manufacturing Industry

  • Industry Globalization
    Major Companies
    Diageo plc Pernod Ricard SA Bacardi & Company Limited
  • Table: Diageo plc - financial performance
  • Table: Pernod Ricard SA - financial performance
  • Table: Bacardi & Company Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Spirits Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Spirits Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Global Consumer Spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The evaporation and collection of a liquid, undertaken to separate a more volatile liquid from a less volatile one, used as a means of purification.
  • Excise
  • A volume-based tax on the production, sale or consumption of a particular commodity, generally levied on alcohol, tobacco and petrol.
  • Pastis
  • An anise-flavored liqueur from France, usually served with meals.
  • Premiumization
  • Phrase used to refer to the shift in product mix (either produced or sold) of a manufacturer toward products marketed as premium.
  • Rtd
  • Ready-to-drink premixed alcoholic beverage.
  • Rts
  • Ready-to-serve.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Spirits Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Spirits Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Spirits Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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