The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Beer Manufacturing global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
Anheuser-Busch InBev $x.xlock
Heineken $x.xlock
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022
Employment ('000)

Industry Analysis & Industry Trends

The Global Beer Manufacturing industry has demonstrated impressive establishment growth over the five years to 2017, but the industry has experienced waning levels of revenue expansion among its most prominent manufacturers. With developed economies experiencing little to no increase in per capita consumption of alcohol, emerging markets and product acquisitions have become the key sources of new sales growth for the industry's most-established companies. Over the next five years, industry revenue is expected to expand, with growth being propelled by both increased sales of craft beer styles and greater revenue from developing areas. Additionally, expanding distribution networks between major brewers will help boost international trade...

Industry SWOT Analysis

The Global Beer Manufacturing industry is in the mature stage of its life cycle. Over the 10 years to 2022, the industry's contribution to the economy, as measured by industry value added (IVA), is projected to grow at an annualized rate of 2.0%. Comparatively, global GDP is expected to grow at an annualized rate of 2.9% over the same 10-year period. The industry's performance falls just short of the overall growth expectations of the global economy, indicating that the industry is in the mature stage of its life cycle.

Additionally, the number of enterprises in the industry is expected grow at an annualized rate of 12.3% to 28,350 over the 10 years to 2022. How..

Additional Insights for the Global Beer Manufacturing Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Beer Manufacturing Industry are

  • Control of distribution arrangements
  • Marketing of differentiated products
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Global consumer spending and Global number of people aged 15 to 34 in the Global Beer Manufacturing industry impact industry performance..

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    Industry Products

    What is the Global Beer Manufacturing Industry?

    The Global Beer Manufacturing industry primarily manufactures alcoholic beverages that use malted barley and hops such as ale, lager, malt liquor and nonalcoholic beer. This industry excludes wine, brandy, cider and distilled beverages such as vodka and rum. Bottling purchased malt beverages and manufacturing purchased malt are also excluded from this industry.

    Industry Products
    Premium beer
    Sub-premium beer
    Super premium beer
    Craft beer
    Progressive adult beverages
    Non-alcoholic, malt and other specialty beer
    Industry Activities
    Draught beer
    Bottled beer
    Canned beer
    Nonalcoholic beer
    Malt liquor, barley wine and mead

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global consumer spending
  • Global number of people aged 15 to 34
  • GDP of the BRIC nations
  • World price of wheat

  • Current Performance
  • Emerging markets drive growth
  • Weak demand prompts major mergers
  • New product development
  • Chart: Revenue Growth

  • Industry Outlook
  • A better brew
  • The global strength of beer
  • Regulatory activity
  • Table: Global Beer Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Beer Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Wholesale and Retail Trade
  • Global Wholesale Trade
  • Global Supermarkets
  • Global Hotels and Restaurants

  • Key Selling Industries
  • Global Alumina and Aluminum Production and Processing
  • Global Cardboard Box & Container Manufacturing
  • Global Commercial and Service Machinery Manufacturing
  • Global Glass and Glass Products Manufacturing
  • Other Global Agriculture
  • Other Global Food Product Manufacturing
  • Other Global Manufacturing

  • Products & Services
  • Premium beer
  • Sub-premium beer
  • Craft beer
  • Non-alcoholic, malt and other specialty beer
  • Super premium beer
  • Progressive adult beverages
  • Chart: Global Beer Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Customs and traditions
  • Disposable income
  • Demographics and preferences
  • Regulations
  • Other

  • Major Markets
  • Supermarkets and grocery stores
  • Other wholesalers
  • Hospitality and foodservice sector
  • Exports
  • Specialty beer stores and liquor stores
  • Convenience stores
  • Chart: Major Market Segmentation for the Global Beer Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Beer Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Beer Manufacturing Industry

  • Industry Globalization
    Major Companies
    Anheuser-Busch InBev Heineken N.V.
  • Table: Anheuser-Busch InBev - financial performance
  • Table: Heineken N.V. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Beer Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Beer Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Global per capita income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Secondary ingredients such as corn, rice, sugar or other starches that are often used as lower-cost substitutes for malted barley during the brewing process.
  • Barrel
  • A container for beer that is equivalent to 2 kegs, 31 gallons, 1.17 hectoliters or 330 12-ounce servings of beer.
  • Brewpub
  • A restaurant-brewery that sells more than 25.0% of its beer on-site.
  • Craft Brewery
  • A brewery that has annual production of less than two million barrels and has fewer than 25.0% of its ownership in the hands of a noncraft brewer. It typically targets local and regional markets.
  • Happoshu
  • A type of beer with a malt content below 67.0%.
  • Hops
  • Hops are the seed cones of a hop plant used to impart flavor and bitterness to beer. It also serves as a natural preservative.
  • Keg
  • Commonly made of stainless steel, kegs are used to store, transport and serve beer. Keg sizes vary around the globe, but are usually about 15 gallons or 50 liters.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Beer Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Beer Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Beer Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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