Overview

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Graphic Designers global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$57bn
Annual Growth
2011 - 2016
2.3%
Annual Growth
2016 - 2021
Profit
Employment ('000)
546
Business
385,891

Industry Analysis & Industry Trends

The Global Graphic Designers industry has slowly recovered from the global recession, which caused a decline in demand as cash-strapped businesses cut back nonessential spending. Recent growth has been driven by emerging economies and demand for naturalistic designs. To offset decreasing demand over the next five years, graphic designers will increasingly offer consulting advice on the strategic side of design and branding, such as market characteristics and trends...

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Industry Key Buyers

The Global Graphic Designers industry has a low level of market share concentration, as no single industry operator accounts for more than 2.0% of industry revenue in 2016. The industry is largely comprised of many small, independently owned and operated graphic designers as well as freelance graphic designers, which work on a temporary or per-project basis. As a result, the average industry establishment, according to IBISWorld estimates, has less than two employees. In the five years to 2016, many small graphic design firms or independent operators entered the industry, thus causing market share concentration to remain low.

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Additional Insights for the Global Graphic Designers Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Graphic Designers Industry are

  • Having a high prior success rate (including completed prior contracts)
  • Ability to compete on tender
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Global advertising expenditure and Global per capita income in the Global Graphic Designers industry impact industry performance..

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    Industry Products

    What is the Global Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
    Printed and static design services
    Digital and interactive design services
    Brand, image and other consulting services
    Industry Activities
    Graphic and commercial art services
    Visual communication design services (including sign and way-finding production)
    Corporate identification (i.e. logo) design services
    Creating illustrations (commercial and independent)
    Medical illustration services (commercial and independent)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global advertising expenditure
  • Global per capita income
  • Global research and development funding
  • Global internet usage

  • Current Performance
  • Global economic growth supports industry
  • Digital graphics lift industry revenue
  • Technology creates opportunities and challenges
  • Chart: Revenue Growth

  • Industry Outlook
  • Strong global economy will stimulate growth
  • Software and technology may temper designer demand
  • Table: Global Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Graphic Designers Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Apparel Manufacturing
  • Global Newspaper Publishing
  • Global Household Cooking & Appliance Manufacturing
  • Global Advertising Agencies

  • Key Selling Industries
  • Global Business Software
  • Global Commercial Real Estate
  • Global Computer Hardware Manufacturing

  • Products & Services
  • Printed and static design services
  • Digital and interactive design services
  • Brand, image and other consulting services
  • Chart: Global Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumer goods manufacturers, retailers and wholesalers
  • Advertisers
  • Other
  • Publishers
  • Chart: Major Market Segmentation for the Global Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Graphic Designers

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Graphic Designers Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Graphic Designers Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • World GDP (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Consumer Durables
  • Long-life consumer products such as household appliances, electronics, furniture and cars.
  • Fast Moving Consumer Goods (Fmcg)
  • Low-cost, frequently purchased items such as food, beverages and household and personal care products.
  • Intellectual Property (Ip)
  • The legal protection afforded to the designs of any firm. A successful design can be highly valuable if protected.
  • Pre-Media
  • Everything that precedes the actual print production such as creation of art and images, file preparation, color management and proofing.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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