The Global Graphic Designers industry expanded over the five years to 2017, benefiting from an improving global economy, continued consumer and industrial growth in emerging markets and advances in digital communication and graphic design software. Over the period, revitalized worldwide manufacturing and advertising sectors also spurred demand for graphic design services. Furthermore, the emergence of the internet, social networks and smartphones have presented new avenues for product sales as well as opportunities for graphic designers to create advertisements for these mediums. Over the next five years, the industry will continue to expand, as a revitalized global economy stimulates downstream markets and spurs demand for graphic design...purchase to read more.

Industry Statistics & Market Size
Revenue
$62bn
Annual Growth 12-17
3.0%
Forecast Growth 17-22
Profit
Employment
569,396
Businesses
335,206
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Report - Industry Investment Chapter

The Graphic Designers industry has a low level of capital intensity. In 2017, for every dollar spent on labor, the industry is expected to incur $0.07 in capital costs. Similar to other talent-based and artistic industries, graphic design is labor intensive and relies heavily on employee creativity. Additionally, many graphic designers have specialized in specific niches, such as website design, which requires further skills and technical knowledge in fields, such as computer programming. An increasing emphasis on interactive and digital design over the past five years has added to industry wage costs.Comparatively, the industry's capital expenditures primarily include the purchase of computers and software that assist graphic designers with creating design concepts. Whi...purchase to read more.

Additional Insights for the Global Graphic Designers Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Graphic Designers Industry are

  • Having a high prior success rate (including completed prior contracts)
  • Ability to compete on tender
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Global advertising expenditure and Global per capita income in the Global Graphic Designers industry impact industry performance..

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    What's in this report

    What is the Global Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
  • Printed and static design services
  • Digital and interactive design services
  • Brand, image and other consulting services
  • Industry Activities
  • Graphic and commercial art services
  • Visual communication design services (including sign and way-finding production)
  • Corporate identification (i.e. logo) design services
  • Creating illustrations (commercial and independent)
  • Medical illustration services (commercial and independent)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Global advertising expenditure
  • Global per capita income
  • Global research and development funding
  • Global internet usage

  • Current Performance
    Global economic growth supports industryDigital graphics lift industry revenueTechnology creates opportunities and challenges
  • Chart: Revenue Growth

  • Industry Outlook
    Strong global economy will stimulate growthSoftware and technology may temper designer demand
  • Table: Global Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Graphic Designers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Global Apparel Manufacturing
  • Global Newspaper Publishing
  • Global Household Cooking & Appliance Manufacturing
  • Global Advertising Agencies

  • Key Selling Industries
  • Global Business Software
  • Global Commercial Real Estate
  • Global Computer Hardware Manufacturing

  • Products & Services
  • Printed and static design services
  • Digital and interactive design services
  • Brand, image and other consulting services
  • Chart: Global Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumer goods manufacturers, retailers and wholesalers
  • Other
  • Advertisers
  • Publishers
  • Chart: Major Market Segmentation for the Global Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Graphic Designers

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Graphic Designers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Global Graphic Designers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Global advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Consumer Durables
  • Long-life consumer products such as household appliances, electronics, furniture and cars.
  • Fast Moving Consumer Goods (Fmcg)
  • Low-cost, frequently purchased items such as food, beverages and household and personal care products.
  • Intellectual Property (Ip)
  • The legal protection afforded to the designs of any firm. A successful design can be highly valuable if protected.
  • Pre-Media
  • Everything that precedes the actual print production such as creation of art and images, file preparation, color management and proofing.
  • What Our Customers Say

    Why buy this report?

    The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Graphic Designers global market research report offers insightful industry analysis and research into the market at an international level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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