Watch & Jewellery Retailers in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: August 2024
WZ G47.77DERevenue
€5.2bn
Past 5-Year Growth
Profit
€XXX.Xm
Employees
29,360
Businesses
6,330
Wages
€XXX.Xm
Watch & Jewellery Retailers in Germany industry analysis
Due to increasing competition from online retailers, the watch and jewellery retail sector has recorded a negative sales trend over the past five years. Since 2019, industry sales have fallen by an average of 2.7% per year and are expected to amount to 5.2 billion euros in 2024. In 2021, the industry did see a temporary increase in turnover due to the start of wedding preparations for 2022. In 2022, however, the deterioration in consumer sentiment resulting from higher prices and the uncertainty caused by the war in Ukraine had a negative impact on the industry. Many consumers therefore refrained from buying less essential purchases such as watches and jewellery. In the current year, sales are expected to fall by 1.1%, as high inflation is having a negative impact on consumers' willingness to spend. At the same time, some consumers see watches, jewellery and precious metals as a safe investment.Intense competition from external rivals such as online retailers and consumers' reluctance to spend have had a negative impact on industry sales in recent years. Consumers made up for many weddings in 2022 that were cancelled in 2020 and 2021. This effect is likely to subside again in 2024, meaning that demand for products such as engagement and wedding rings is expected to be lower in the current year. < />For the period from 2024 to 2029, IBISWorld anticipates an average annual decline in turnover of 2.3% due to the expected decline in the number of marriages and the expected further increase in online consumer spending. As a result, industry turnover is expected to reach 4.6 billion euros in 2029. Competitive pressure is likely to contribute to a decline in the number of watch and jewellery retailers in the coming years.
Trends and Insights
- Jewellery retailers have recently increasingly set up their own online shops in order to keep up with the growing online trade. Online platforms offer retailers the opportunity to sell remaining stock at reduced prices, reduce their storage costs and create space for new collections more quickly.
- Gold jewellery is the most important product category for jewellery retailers. While the demand for gold jewellery has fallen in the last five years due to the declining number of marriages, the price and willingness to pay for gold jewellery has risen.
- Most jewellery retailers can be found in the central region. As many people live there, there are also many potential customers in the region.
- Competition in the jewellery retail industry is fierce. Industry participants primarily compete with each other based on their location, their product range, their reputation and the price of their goods.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated €5.2bn in 2024.
Trends and Insights
Watch and jewellery retailers have increasingly set up online shops in order to keep up with the growing online trade
- Watch and jewellery retailers have increased their online presence in the last five years and set up their own websites with integrated online shops to keep pace with the growing online trade.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Sales are heavily dependent on the purchasing power of the middle to upper classes
- The industry relies on a broad middle and upper income bracket, the majority of whom buy real jewellery. Luxury jewellery is mainly purchased by wealthy buyers, but due to their small numbers, they hardly carry any weight. Consumers in the lower income brackets, who mainly buy costume jewellery, are also of little relevance in terms of price. If the number of middle to upper incomes is high, this has a positive effect on industry sales.
Biggest companies in the Watch & Jewellery Retailers in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Gerhard D. Wempe KG | 438.1 | |
Bucherer Deutschland GmbH | 261.8 | |
Pandora Jewelry GmbH | 179.5 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Gold jewellery, Watches and Silver jewellery. Gold jewellery is the largest segment of the Watch & Jewellery Retailers in Germany.
Trends and Insights
Gold jewellery is popular because of its corrosion resistance and lustre
- Gold jewellery is jewellery that is made from gold.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Department Stores in Germany
- E-Commerce & Online Auctions in Germany
Complementors
- Jewellery Manufacturing in Germany
- Watch & Jewellery Wholesaling in Germany
International industries
- Jewelry Stores in the US
- Jewellery Stores in Canada
- Watch and Jewellery Retailing in Australia
- Fashion Jewellery Retailing in Australia
- Fine Jewellery and Watch Retailing in Australia
Table of Contents
About this industry
Industry definition
The retailers in this sector sell and repair watches and jewellery such as chains, bracelets and rings. The sector does not include the sale of smartwatches and items for decorating objects or the repair of timepieces and timekeepers.
What's included in this industry?
Gold jewellerySilver jewelleryWatchesCostume jewelleryCompanies
Gerhard D. Wempe KGBucherer Deutschland GmbHPandora Jewelry GmbHPurchase this report to view all 4 major companies in this industry.
Related Terms
ONLINE-PURE-PLAYERBLOOD DIAMONDSHOP-IN-SHOP SYSTEMIndustry Code
WZ 47.77 - Watch & Jewellery Retailers in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Jewellery retailers have recently increasingly set up their own online shops in order to keep up with the growing online trade. Online platforms offer retailers the opportuni...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Gold jewellery is the most important product category for jewellery retailers. While the demand for gold jewellery has fallen in the last five years due to the declining numb...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Most jewellery retailers can be found in the central region. As many people live there, there are also many potential customers in the region.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition in the jewellery retail industry is fierce. Industry participants primarily compete with each other based on their location, their product range, their reputation...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Pink Diamond 0.5 GmbH has the highest market share in the jewellery retail sector. The company is the holding company for Valmano GmbH and Christ Jewellers and Watchmakers.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Gerhard D. Wempe KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Bucherer Deutschland GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Pandora Jewelry GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Gerhard D. Wempe KG, and factors influencing its performance in the industry
- Description and key data for Bucherer Deutschland GmbH, and factors influencing its performance in the industry
- Description and key data for Pandora Jewelry GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The number of marriages influences the demand for industry products. Marriages are one of the most important reasons for consumers to buy jewellery. An increasing number of m...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry's profit margin depends heavily on the quality of the products on offer. High-quality jewellery and watches can often be sold with a higher margin.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Watch & Jewellery Retailers industry in Germany in 2024?
The market size of the Watch & Jewellery Retailers industry in Germany is €5.2bn in 2024.
How many businesses are there in the Watch & Jewellery Retailers in Germany industry in 2024?
There are 6,330 businesses in the Watch & Jewellery Retailers industry in Germany, which has declined at a CAGR of 3.6 % between 2019 and 2024.
Has the Watch & Jewellery Retailers industry in Germany grown or declined over the past 5 years?
The market size of the Watch & Jewellery Retailers industry in Germany has been declining at a CAGR of 2.7 % between 2019 and 2024.
What is the forecast growth of the Watch & Jewellery Retailers industry in Germany over the next 5 years?
Over the next five years, the Watch & Jewellery Retailers industry in Germany is expected to decline.
What are the biggest companies in the Watch & Jewellery Retailers market in Germany?
The biggest companies operating in the Watch & Jewellery Retailers market in Germany are Gerhard D. Wempe KG, Bucherer Deutschland GmbH and Pandora Jewelry GmbH
What does the Watch & Jewellery Retailers in Germany include?
Gold jewellery and Silver jewellery are part of the Watch & Jewellery Retailers industry.
Which companies have the highest market share in the Watch & Jewellery Retailers in Germany?
The company holding the most market share in Germany is Gerhard D. Wempe KG.
How competitive is the Watch & Jewellery Retailers industry in Germany?
The level of competition is high and increasing in the Watch & Jewellery Retailers industry in Germany.
