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Radio Broadcasting in Germany Industry Data and Analysis
Radio broadcasters in Germany have had to contend with declining sales in recent years. External competition is causing the industry players to lose listeners. The decline in revenue has averaged 5.5% per year over the past five years. The economic environment has caused great uncertainty for many companies. As a result, they cut their advertising budgets, which is why private media advertising revenues have declined, although radio advertising revenues have continued to rise. The majority of advertising revenue is generated via FM; radio on band 2 of the ultra-short wave is the most frequently used transmission channel for radio. At the same time, the use of online audio offerings reached a new high last year. The greatest growth was recorded by internet radio, which is increasingly being listened to, particularly in the over-50 age group. However, music streaming remains the most widely used online audio format in the population as a whole.
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What's included in this industry analysis
IBISWorld's research coverage on the Radio Broadcasting industry in Germany includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released February 2024.
About this industry
What's this industry report about?
The Radio Broadcasting industry in Germany operates under the WZ industry code J60.10DE. Radio broadcasters deal with the compilation of audio contributions and their transmission via radio frequencies, cable, satellite and the internet. Data transmission is an integral part of radio broadcasting, while the recording of radio programmes is not part of the industry. Related terms covered in the Radio Broadcasting industry in Germany include ultrashort waves (ukw), digital audio broadcasting (dab+) and 5g.
What's included in this industry?
Products and services covered in Radio Broadcasting industry in Germany include Rock and pop music, Word programmes Information and service and Classical music.
What companies are included in this industry?
Companies covered in the Radio Broadcasting industry in Germany include RTL Radio Deutschland GmbH, Radio Regenbogen Hörfunk in Baden GmbH & Co. KG and Westdeutscher Rundfunk Köln.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Radio Broadcasting industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Radio Broadcasting industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Radio Broadcasting industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Radio Broadcasting industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Radio Broadcasting industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Radio Broadcasting industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Radio Broadcasting industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Radio Broadcasting industry in Germany.
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Frequently Asked Questions
What is the market size of the Radio Broadcasting industry in Germany in 2026?
The market size of the Radio Broadcasting industry in Germany is €863.5m in 2026.
How many businesses are there in the Radio Broadcasting industry in Germany in 2024?
There are 305 businesses in the Radio Broadcasting industry in Germany, which has grown at a CAGR of 0.8 % between 2019 and 2024.
How may import tariffs affect the Radio Broadcasting industry in Germany?
The Radio Broadcasting industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Radio Broadcasting industry in Germany?
The Radio Broadcasting industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Radio Broadcasting industry in Germany grown or declined over the past 5 years?
The market size of the Radio Broadcasting industry in Germany has been declining at a CAGR of 5.5 % between 2019 and 2024.
What is the forecast growth of the Radio Broadcasting industry in Germany over the next 5 years?
Over the next five years, the Radio Broadcasting industry in Germany is expected to decline.
What are the biggest companies in the Radio Broadcasting industry in Germany?
The biggest companies operating in the Radio Broadcasting industry in Germany are RTL Radio Deutschland GmbH, Radio Regenbogen Hörfunk in Baden GmbH & Co. KG and Westdeutscher Rundfunk Köln
What does the Radio Broadcasting industry in Germany include?
Rock and pop music and Word programmes Information and service are part of the Radio Broadcasting industry in Germany.
Which companies have the highest market share in the Radio Broadcasting industry in Germany?
The company holding the most market share in the Radio Broadcasting industry in Germany is RTL Radio Deutschland GmbH.
How competitive is the Radio Broadcasting industry in Germany?
The level of competition is moderate and increasing in the Radio Broadcasting industry in Germany.
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