IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Online Food Retailing in Germany Industry Data and Analysis
While online food delivery services did not play a major role in the past, this changed with the coronavirus pandemic, when many customers ordered food online for the first time. The high demand led to high growth in industry sales, but also caused supply bottlenecks and delayed delivery times. In addition to numerous start-ups, this period also saw many new online offerings from bricks-and-mortar grocery retailers. This also significantly expanded the logistics sector in online food retail. In 2022 and 2023, consumers' reduced willingness to spend led to falling industry sales, which nevertheless grew by an average of 16.3% per year in the period from 2019 to 2024.
Access this data your way
The Online Food Retailing in Germany Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Online Food Retailing industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Online Food Retailing industry in Germany operates under the WZ industry code SP47.03DE. Online food retail comprises the electronic sale and delivery of food via internet platforms. A distinction is made between pure online grocery retailers with their own web shops, franchisers and delivery services from established, brick-and-mortar retailers who supplement their business with online platforms. Supermarkets, for example, offer their customers the option of ordering groceries online and having them delivered to their homes. Related terms covered in the Online Food Retailing industry in Germany include click-and-collect services, multi-chamber vehicles, omni-channel logistics and same-day-delivery.
What's included in this industry?
Products and services covered in Online Food Retailing industry in Germany include Fruit and vegetables, Bread, sausage and cheese and Meat and poultry.
What companies are included in this industry?
The Online Food Retailing industry in Germany is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Food Retailing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Food Retailing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Food Retailing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Food Retailing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Food Retailing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Food Retailing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Food Retailing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Food Retailing industry in Germany.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Online Food Retailing industry in Germany in 2026?
The market size of the Online Food Retailing industry in Germany is €4.3bn in 2026.
How many businesses are there in the Online Food Retailing industry in Germany in 2026?
There are 499 businesses in the Online Food Retailing industry in Germany, which has grown at a CAGR of 2.1 % between 2021 and 2026.
Has the Online Food Retailing industry in Germany grown or declined over the past 5 years?
The market size of the Online Food Retailing industry in Germany has been declining at a CAGR of 2.0 % between 2021 and 2026.
What is the forecast growth of the Online Food Retailing industry in Germany over the next 5 years?
Over the next five years, the Online Food Retailing industry in Germany is expected to grow.
How competitive is the Online Food Retailing industry in Germany?
The level of competition is moderate and increasing in the Online Food Retailing industry in Germany.
Cut through the noise with intelligence you can trust
