Toy Manufacturing in China - Market Research Report (2014-2029)
Beijing, China
Last Updated: May 2024
2440Revenue
$44.8bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
703k
Businesses
1,624
Wages
$X.Xbn
Toy Manufacturing in China industry analysis
In 2023, revenue for the Toy Manufacturing industry in China is set to rise by 3.2%, including 3.1% in 2023, to total $44.8 billion. Overall, industry revenue is expected to rise at an annualized 2.1% over past five years through 2023. The industry contributes significantly to employment in China, with 1,624 businesses employing 703,259 people in 2023.China is the largest manufacturer and exporter of toy products, manufacturing over 70% of the world's total. Most of the industry's export businesses provide original equipment manufacturer services to foreign clients, and more than half of these have export licenses. Exports are expected to increase at an annualized 4.4% over the five years through 2023 to total $32.2 billion. Exports have increased from 67.8% of industry revenue in 2018 to an estimated 72.0% in 2023. The new Toy Safety Directive in Europe, implemented in July 2011, has raised trade barriers to the region. In addition, the United States government raised tariffs on imports of toys and components in 2018, which weakened growth in exports to the United States. Exports tend to be higher in quality than the toys sold in domestic markets. In China, flawed products can often injure children. Many products have no company name or date of manufacturing on the packaging. This means victims of faulty toys often cannot seek compensation due to the unknown origin of the toy.Industry revenue is forecast to grow at an annualized 2.3% over the five years through 2028, to total $50.1 billion. Wages and raw material prices, such as the prices of plastics and metals, are projected to continue rising over the period due to higher inflation in China. Increased production costs are projected to reduce profit margins for industry enterprises.
Trends and Insights
- The industry has increasingly focused on product design in recent years. Chinese enterprises are beginning to establish design teams with the intention of expanding into high-end markets.
- There are 3,000 different kinds of toys produced in the Chinese market, and most are for children aged four to eight years old.
- Within the Toy Manufacturing industry in China, industry activity is highly concentrated in Guangdong province in Middle South China, which accounts for almost half of industry revenue.
- The toy manufacturing industry in China is made up of a large number of small and medium-scale participants, with no one firm dominating the industry.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.2 % over the past five years, to reach an estimated $44.8bn in 2024.
Trends and Insights
Most industry enterprises are export-oriented
- Export growth has been the main driver of industry development over the past five years. Rising labor costs and raw material prices have also contributed to the industry's slower growth.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The potential domestic market for toys is considerable
- Currently, the average per capita expenditure on toys for children under 14 years old is about $4.00, much lower than the global average. As disposable incomes increase, the share of income spent on children's products is growing, and domestic enterprises will increasingly satisfy this demand.
Biggest companies in the Toy Manufacturing in China
| Company | Market Share (%)
2023 | Revenue ($short_0)
2023 |
|---|
There are no companies that hold a large enough market share in the Toy Manufacturing in China industry for IBISWorld to include in this product.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Electronic toys , Stuffed toys and Transport toys. Electronic toys is the largest segment of the Toy Manufacturing in China.
Trends and Insights
Electronic toys dominate this industry
- Electronic toys dominate this industry, accounting for 24.6% of revenue. This segment includes video games and battery-operated toys.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Bicycle Manufacturing in China
Complementors
- Sports Equipment Manufacturing in China
- Baby Product Manufacturing in China
- Online Games in China
International industries
- Toy, Doll & Game Manufacturing in the US
- Toy, Doll & Game Manufacturing in Canada
- Toy and Sporting Goods Manufacturing in Australia
- Game & Toy Manufacturing in the UK
Table of Contents
About this industry
Industry definition
The Toy Manufacturing industry in China consists of businesses that manufacture various toy products for the entertainment and education of children and that meet the required safety standards.
What's included in this industry?
Toy manufacturingElectric toy instrument manufacturingChildren's wheeled toy manufacturingToy model manufacturingCompanies
Purchase this report to view all major companies in this industry.
Related Terms
ORIGINAL EQUIPMENT MANUFACTURER (OEM)ORIGINAL DESIGN MANUFACTURER (ODM)TRANSPORT TOYSPerformance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The industry has increasingly focused on product design in recent years. Chinese enterprises are beginning to establish design teams with the intention of expanding into high...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
There are 3,000 different kinds of toys produced in the Chinese market, and most are for children aged four to eight years old.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Within the Toy Manufacturing industry in China, industry activity is highly concentrated in Guangdong province in Middle South China, which accounts for almost half of industr...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The toy manufacturing industry in China is made up of a large number of small and medium-scale participants, with no one firm dominating the industry.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are many toy enterprises, and the phenomenon of regional industrial clusters is obvious. Mainly children's toys, adult toys are scarce.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
Detailed analysis
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The toy quality system is mainly to protect children's safety, regulate the toy market and improve the overall quality of toy products.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The toy manufacturing industry in China is highly labor intensive and employs a large number of workers. Therefore, the cost is high.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in China include:
- National Bureau of Statistics China
- General Administration of Customs
- People’s Bank of China
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Toy Manufacturing industry in China in 2024?
The market size of the Toy Manufacturing industry in China is $44.8bn in 2024.
How many businesses are there in the Toy Manufacturing in China industry in 2024?
There are 1,624 businesses in the Toy Manufacturing industry in China, which has declined at a CAGR of 0.0 % between 2019 and 2024.
Has the Toy Manufacturing industry in China grown or declined over the past 5 years?
The market size of the Toy Manufacturing industry in China has been growing at a CAGR of 3.2 % between 2019 and 2024.
What is the forecast growth of the Toy Manufacturing industry in China over the next 5 years?
Over the next five years, the Toy Manufacturing industry in China is expected to grow.
What does the Toy Manufacturing in China include?
Toy manufacturing and Electric toy instrument manufacturing are part of the Toy Manufacturing industry.
How competitive is the Toy Manufacturing industry in China?
The level of competition is high and increasing in the Toy Manufacturing industry in China.
