Real Estate Agents in China - Market Research Report (2014-2029)
Beijing, China
Last Updated: May 2024
7230Revenue
$33.2bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
633k
Businesses
42,463
Wages
$X.Xbn
Real Estate Agents in China industry analysis
China's large population, the accelerating urbanization process, rising household disposable incomes, and strong economic expansion have all contributed to the development of the real estate market. As a result, demand for real estate agents in China has been rising to meet the expanding market volumes and requirements for higher transaction efficiency.<br />Over the five years through 2024, industry revenue is anticipated to decrease at a CAGR of 1.2%, including a decline of 1.2% in 2024. A competitive market has led to speculation and inflated housing prices in recent years. As a result, the Chinese government has implemented property-purchasing and loan limitations, price restrictions, and housing tax reforms to regulate industry development and limit speculation. Since 2022, consumers' demand for real estate has declined due to the COVID-19 epidemic and economic downturn. In 2023, the newly constructed area of real estate decreased by 20.9% year-on-year, which was narrower than that in 2022, while the completed area of real estate in this year increased by 15.8%.<br />Over the five years through 2029, ACMR-IBISWorld forecasts that China's Real Estate Agents industry will recover, with revenue increasing at a CAGR of 5.2%. Due to intensifying competition, the separation of real estate development and sales will continue. Outsourcing real estate sales operations will improve the operational efficiency of real estate developers and offer new opportunities for real estate intermediary service providers in the industry.
Trends and Insights
- Downturn in real estate industry has affected the industry. The industry's revenue is affected by delayed housing delivery and forced closure of sales outlets.
- The industry mainly provides agency services. Agency services commissions are charged on the transaction value of sold real estate projects according to the contracted rate level.
- Housing prices in first-tier cities are high. High housing demand has driven home prices to remain high in first-tier cities.
- Service is the core competitiveness of enterprises. Successful enterprises can provide professional services to developers and individual clients, which helps to attract and retain customers.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.2 % over the past five years, to reach an estimated $33.2bn in 2024.
Trends and Insights
COVID-19 led to a downturn in the real estate industry
- In 2022, the city's lockdown and laying-off caused by COVID-19 led to the pressure of delaying the delivery of houses.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The industry will gradually end the downward trend
- In 2023, the newly constructed area of real estate decreased by 20.9% year-on-year, which was narrower than that in 2022, while the completed area of real estate in this year increased by 15.8%.
Biggest companies in the Real Estate Agents in China
| Company | Market Share (%)
2024 | Revenue ($m)
2024 |
|---|---|---|
Beijing Home Link Real Estate Broker Co., Ltd. | 2,656.4 | |
Centaline (China) Property Consultants Ltd. | 2,058.7 | |
5i5j Holding Group Co., Ltd. | 996.2 |
To view the market share and analysis for all 10 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Real estate agency services, Real estate brokerage services and Consultancy. Real estate agency services is the largest segment of the Real Estate Agents in China.
Trends and Insights
Agency services account for the largest proportion
- In this segment, real estate agencies act as an agent on behalf of a client (buyer, seller, tenant, or owner) in a real estate transaction or management.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- There are no industries to display.
Complementors
- Real Estate Development and Management in China
- Realty Management in China
- Residential Real Estate in China
- Commercial Real Estate in China
International industries
- Global Commercial Real Estate
- Real Estate Services in Australia
- Real Estate Services in New Zealand
- Estate Agents in the UK
Table of Contents
About this industry
Industry definition
Real Estate Agents in China provide real estate services, including sales agency, consulting, property evaluations, real estate brokerage and other related services.
What's included in this industry?
Real estate agency servicesReal estate brokerage servicesConsultancyEvaluation and other servicesCompanies
Beijing Home Link Real Estate Broker Co., Ltd.Centaline (China) Property Consultants Ltd.5i5j Holding Group Co., Ltd.Purchase this report to view all 10 major companies in this industry.
Related Terms
GROSS FLOOR AREA (GFA)PRIMARY REAL ESTATEOUTSOURCEPerformance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Downturn in real estate industry has affected the industry. The industry's revenue is affected by delayed housing delivery and forced closure of sales outlets.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The industry mainly provides agency services. Agency services commissions are charged on the transaction value of sold real estate projects according to the contracted rate l...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Housing prices in first-tier cities are high. High housing demand has driven home prices to remain high in first-tier cities.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Service is the core competitiveness of enterprises. Successful enterprises can provide professional services to developers and individual clients, which helps to attract and ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Multi-channel sales network provides competitiveness. Leading enterprises have online and offline sales networks, as well as stores deep into residential communities.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Beijing Home Link Real Estate Broker Co., Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Centaline (China) Property Consultants Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of 5i5j Holding Group Co., Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 7 additional companies
Detailed analysis
- Description and key data for Beijing Home Link Real Estate Broker Co., Ltd., and factors influencing its performance in the industry
- Description and key data for Centaline (China) Property Consultants Ltd., and factors influencing its performance in the industry
- Description and key data for 5i5j Holding Group Co., Ltd., and factors influencing its performance in the industry
- Description, key data and performance trends for 7 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The government requires enterprises to clarify service fees. The regulations on service fees have promoted the standardized development of the industry.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Policies reduce industry profits. The Chinese government introduced regulations to reduce industry commissions, reducing the profit margin of the industry.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in China include:
- National Bureau of Statistics China
- General Administration of Customs
- People’s Bank of China
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Real Estate Agents industry in China in 2024?
The market size of the Real Estate Agents industry in China is $33.2bn in 2024.
How many businesses are there in the Real Estate Agents in China industry in 2024?
There are 42,463 businesses in the Real Estate Agents industry in China, which has declined at a CAGR of 0.6 % between 2019 and 2024.
Has the Real Estate Agents industry in China grown or declined over the past 5 years?
The market size of the Real Estate Agents industry in China has been declining at a CAGR of 1.2 % between 2019 and 2024.
What is the forecast growth of the Real Estate Agents industry in China over the next 5 years?
Over the next five years, the Real Estate Agents industry in China is expected to grow.
What are the biggest companies in the Real Estate Agents market in China?
The biggest companies operating in the Real Estate Agents market in China are Beijing Home Link Real Estate Broker Co., Ltd., Centaline (China) Property Consultants Ltd. and 5i5j Holding Group Co., Ltd.
What does the Real Estate Agents in China include?
Real estate agency services and Real estate brokerage services are part of the Real Estate Agents industry.
Which companies have the highest market share in the Real Estate Agents in China?
The company holding the most market share in China is Beijing Home Link Real Estate Broker Co., Ltd..
How competitive is the Real Estate Agents industry in China?
The level of competition is high and increasing in the Real Estate Agents industry in China.
