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Home Appliance Stores in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 6571

Revenue

$196.0bn

2024

$208.0bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

898k

Businesses

17,861

Wages

$X.Xbn

Home Appliance Stores in China industry analysis

Revenue for home appliance stores in China has decreased an annualized 1.3% over the five years through 2023, to total $196.0 billion. Rising incomes, the expansion of chain enterprises, greater retail power over suppliers, and wider product ranges have all supported industry revenue growth. However, after 2020, consumers' lives and consumption patterns have been reshaped under the COVID-19 pandemic's influence. Faced with the triple pressure of demand contraction, supply shocks and weakening expectations, home appliance enterprises increased their competitiveness through transformation and upgrading, and improving online retail platforms. Industry revenue is expected to increase 8.3% in 2023 due to China's latest measures to improve pandemic prevention and control the recovery from the COVID-19 outbreak.Industry profitability is estimated at 8.5% of revenue in 2023. Profit margins vary significantly among different product segments. Increased industry competition has diminished profitability as companies have reduced their prices to maintain sales and increase market share.Over the five years through 2028, the industry is forecast to grow an annualized 5.3%, to reach $253.7 billion. This growth is forecast to be driven by the industry's expansion into China's less developed areas and boost consumption from the revision of the COVID-19 virus' prevention and control.

Trends and Insights

  • Stable disposable income drives market demand. Continuous growth of per capita disposable income, especially in urban areas, greatly stimulated industry development.
  • Audio-visual products are the largest segment of home appliance stores. Due to the frequent upgrade of product technology, profit margins are low.
  • East China is the network center of many major players in this industry. East China attracts more customers thanks to its economic boom.
  • Price determines competitiveness. Consumers are very sensitive to the price of home appliances, and price competition is common in this industry in big cities.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.3 % over the past five years, to reach an estimated $196.0bn in 2024.

Trends and Insights

Higher disposable incomes are benefiting industry growth

  • The demographic dividend of household appliances consumption is not the only one. Residents' disposable income is the most critical.
  • Additional trends and insights available with purchase
Home Appliance Stores in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Increasing disposable incomes are forecast to continue driving the industry

  • Increased disposable incomes are forecast to continue driving demand for home appliances.

Biggest companies in the Home Appliance Stores in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Home Appliance Stores in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Home Appliance Stores in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Televisions, video and audio appliances, Air-conditioners and Refrigerators and washing machines. Televisions, video and audio appliances is the largest segment of the Home Appliance Stores in China.

Trends and Insights

Audio visual products are the largest segment of home appliance stores

  • Audio visual products refers to products such as TVs, DVD players, CD players, video tape recorders, amplifiers and speakers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry retails household electric appliances, including refrigerators, washing machines, color televisions and small electrical appliances. These goods are purchased from domestic and international manufacturers and wholesalers.

What's included in this industry?

Audio visual productsAir-conditionersRefrigerators and washing machinesKitchen and bathroom appliancesDigital appliances

Companies

Purchase this report to view all major companies in this industry.

Related Terms

HOUSEHOLD ELECTRICAL APPLIANCESSMALL ELECTRICAL APPLIANCESPERSONAL STEREOS

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Stable disposable income drives market demand. Continuous growth of per capita disposable income, especially in urban areas, greatly stimulated industry development.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Audio-visual products are the largest segment of home appliance stores. Due to the frequent upgrade of product technology, profit margins are low.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

East China is the network center of many major players in this industry. East China attracts more customers thanks to its economic boom.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price determines competitiveness. Consumers are very sensitive to the price of home appliances, and price competition is common in this industry in big cities.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Private companies dominate the market. Private capital dominates the industry to guarantee the innovation vitality and development opportunities in the industry.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Key tariffs have a small impact on retailers. The main tariffs on household appliances mainly affect manufacturers, exporters and suppliers of electrical products.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Industry profitability varies across different product segments. Profit margins vary from product to product and intensified competition has cut down profit margins.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Home Appliance Stores industry in China in 2024?

    The market size of the Home Appliance Stores industry in China is $196.0bn in 2024.

    How many businesses are there in the Home Appliance Stores in China industry in 2024?

    There are 17,861 businesses in the Home Appliance Stores industry in China, which has grown at a CAGR of 0.6 % between 2019 and 2024.

    Has the Home Appliance Stores industry in China grown or declined over the past 5 years?

    The market size of the Home Appliance Stores industry in China has been declining at a CAGR of 1.3 % between 2019 and 2024.

    What is the forecast growth of the Home Appliance Stores industry in China over the next 5 years?

    Over the next five years, the Home Appliance Stores industry in China is expected to grow.

    What does the Home Appliance Stores in China include?

    Audio visual products and Air-conditioners are part of the Home Appliance Stores industry.

    How competitive is the Home Appliance Stores industry in China?

    The level of competition is high and increasing in the Home Appliance Stores industry in China.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Department Stores & Shopping Malls in China
    • Online Shopping in China

    Complementors

    • Supermarkets in China
    • Office Supply Stores in China
    • Computer Stores in China

    International industries

    • Consumer Electronics Stores in the US
    • Online Large Kitchen Appliance Sales in the US
    • Consumer Electronics Stores in Canada
    • Domestic Appliance Retailing in Australia
    • Domestic Appliance Retailing in New Zealand

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.