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Convention & Exhibition Services in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 7491

Revenue

$5.0bn

2024

$5.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

88,753

Businesses

3,648

Wages

$XXX.Xm

Convention & Exhibition Services in China industry analysis

The Convention and Exhibition Services industry in China is expected to generate $5.0 billion in revenue in 2023, increasing by 17.3% from 2022. Industry revenue is anticipated to fall at a CAGR of 4.3% over the five years through 2023. The industry managed 2,572 conventions and exhibitions in 2022. With fast recovery of China's economy development in 2023, the industry is expected to manage more conventions and exhibitions. In 2023, the industry profitability is expected to be 13.4%.Strong domestic demand for convention and exhibition services has stemmed from the growing Chinese economy and increasing international trade. Major international events like the 2008 Beijing Olympics, the 2010 World Expo in Shanghai and the 2014 APEC summit in Beijing have driven industry growth. The top four industry participants, China Foreign Trade Centre Group, Ltd., Shanghai Fengyuzhu Culture Technology Co., Ltd., China International Exhibition Center Group Limited and Beijing North Star Company Limited are expected to account for 33.3% of total industry revenue in 2023. Companies in Beijing, Shanghai and Guangdong provinces have represented significant shares of industry revenue due to the higher economic activity in these areas.Industry revenue is forecast to increase at a CAGR of 7.2% over the five years through 2028, to reach $7.1 billion. The number of conventions and exhibitions hosted by the industry is projected to surpass that of many developed countries. The number of conventions and exhibitions held by the government is forecast to decline, although the government will likely provide more guidance on the industry's development through regulations that standardize the operating environment. Conventions and exhibitions for professional services are projected to account for a larger market share over the next five years. Many of these conventions and exhibitions will likely be held by convention and exhibition companies, and specialized industrial associations.

Trends and Insights

  • Outbreak of COVID-19 had a serious negative impact on the industry development. In 2020 and 2022, the industry revenue decreased by 18.0% and 23.1%, respectively.
  • Trading conventions and exhibitions are the largest segment. Mainly due to growth of China’s economy and foreign trade, the trading conventions and exhibitions segment has developed fast.
  • Industry operations are mainly located in the economically developed and coastal provincial areas. Beijing, Shanghai and Guangdong are estimated to jointly contribute 72.2% to industry revenue in 2023.
  • The industry concentration level is low. The top four enterprises are expected to account for 33.3% of total industry revenue in 2023.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 4.3 % over the past five years, to reach an estimated $5.0bn in 2024.

Trends and Insights

Outbreak of COVID-19 significantly hindered the industry development

  • The Convention & Exhibition is a highly aggregated industry of people, logistics, and information flow, with characteristics like concentrated hosting time and complex participation group structure, which are greatly affected by the epidemic.
  • Additional trends and insights available with purchase
Convention & Exhibition Services in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Professional exhibitions will become the future development trend

  • Chinese exhibitions will be segmented into more reasonable and professional content driven by markets, and many large exhibitions may be divided into smaller and more professional exhibitions, closely related to the development of the international exhibition industry.

Biggest companies in the Convention & Exhibition Services in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Convention & Exhibition Services in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Convention & Exhibition Services in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Trading conventions and exhibitions, Industrial product conventions and exhibitions and Technical conventions and exhibitions. Trading conventions and exhibitions is the largest segment of the Convention & Exhibition Services in China.

Trends and Insights

Trading conventions and exhibitions are the largest segment

  • Trading conventions and exhibitions refers to a trade method in which exporters gather similar or various types of goods in selected venues for exhibition and sales. The Canton Fair belongs to the trading conventions and exhibitions.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Convention and Exhibition Services industry in China provides services like convention and exhibition organizing (domestic and international), stand construction and exhibition center management. Exhibitions and expositions for arts, science and culture are not included in the industry.

What's included in this industry?

Trading conventions and exhibitionsIndustrial product conventions and exhibitionsTechnical conventions and exhibitionsOther conventions and exhibitions

Companies

Purchase this report to view all major companies in this industry.

Related Terms

CONVENTIONEXHIBITIONFAIR

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Outbreak of COVID-19 had a serious negative impact on the industry development. In 2020 and 2022, the industry revenue decreased by 18.0% and 23.1%, respectively.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Trading conventions and exhibitions are the largest segment. Mainly due to growth of China’s economy and foreign trade, the trading conventions and exhibitions segment has de...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Industry operations are mainly located in the economically developed and coastal provincial areas. Beijing, Shanghai and Guangdong are estimated to jointly contribute 72.2% t...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry concentration level is low. The top four enterprises are expected to account for 33.3% of total industry revenue in 2023.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The state-owned enterprises dominate the industry. With larger business demand resources and strong capital funds, the state-owned enterprises have stronger competitiveness a...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    The Government in China guides the industry development. The Government in China has been promoting the industry development through launching multiple industry policies.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The industry profitability is high. The exhibition of larger scale usually has higher profitability and the industry profitability is expected to be 13.4% in 2023.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Convention & Exhibition Services industry in China in 2024?

    The market size of the Convention & Exhibition Services industry in China is $5.0bn in 2024.

    How many businesses are there in the Convention & Exhibition Services in China industry in 2024?

    There are 3,648 businesses in the Convention & Exhibition Services industry in China, which has declined at a CAGR of 2.7 % between 2019 and 2024.

    Has the Convention & Exhibition Services industry in China grown or declined over the past 5 years?

    The market size of the Convention & Exhibition Services industry in China has been declining at a CAGR of 4.3 % between 2019 and 2024.

    What is the forecast growth of the Convention & Exhibition Services industry in China over the next 5 years?

    Over the next five years, the Convention & Exhibition Services industry in China is expected to grow.

    What does the Convention & Exhibition Services in China include?

    Trading conventions and exhibitions and Industrial product conventions and exhibitions are part of the Convention & Exhibition Services industry.

    How competitive is the Convention & Exhibition Services industry in China?

    The level of competition is moderate and increasing in the Convention & Exhibition Services industry in China.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Hotels in China

    Complementors

    • Travel Agencies in China

    International industries

    • Global Commercial Real Estate
    • Commercial Leasing in the US
    • Trade Show and Conference Planning in the US
    • Online Event Ticket Sales in the US
    • Trade Show & Event Planning in Canada

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.