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SUV & Light Truck Manufacturing in Canada Industry Data and Analysis
Canadian SUV and light truck manufacturers have struggled over the past decade, particularly as automakers move production abroad. High labour costs in Canada have encouraged foreign automakers to shift production to the United States, Mexico and other low-cost regions, diminishing output. However, the remaining passenger vehicle output in Canada has shifted toward increasingly popular SUVs and light trucks, creating some growth opportunities domestically. In particular, pickup trucks have grown more popular, leading to a new round of investment by major US products, like Ford and Chevrolet. Similarly, pent-up demand for driving and travel has supported demand for new cars from consumers and commercial markets, partially offsetting declines from the pandemic. Overall, revenue has contracted at an expected CAGR of 4.2% to $44.3 billion through the current period, including a 13.3% drop in 2024 as interest rates pressure car-buying markets. Profit will settle at 1.4% in 2024.
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What's included in this industry analysis
IBISWorld's research coverage on the SUV & Light Truck Manufacturing industry in Canada includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
About this industry
What's this industry report about?
The SUV & Light Truck Manufacturing industry in Canada operates under the NAICS industry code 33611bCA. This industry manufactures light trucks and utility vehicles, such as vans, pickups, sport-utility vehicles (SUVs) and crossover-utility vehicles (CUVs). The industry also manufactures light truck and utility vehicle chassis. This industry excludes the manufacturing of cars and motorcycles. Related terms covered in the SUV & Light Truck Manufacturing industry in Canada include fuel cell, hybrid vehicles, fuel economy/efficiency, corporate average fuel economy (cafe), crossover-utility vehicle (cuv) and sport-utility vehicle (suv).
What's included in this industry?
Products and services covered in SUV & Light Truck Manufacturing industry in Canada include Crossovers, SUVs and Vans.
What companies are included in this industry?
Companies covered in the SUV & Light Truck Manufacturing industry in Canada include Toyota Motor Manufacturing Canada Inc., Ford Motor Company of Canada Limited and Honda Canada Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the SUV & Light Truck Manufacturing industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the SUV & Light Truck Manufacturing industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the SUV & Light Truck Manufacturing industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the SUV & Light Truck Manufacturing industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the SUV & Light Truck Manufacturing industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the SUV & Light Truck Manufacturing industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the SUV & Light Truck Manufacturing industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the SUV & Light Truck Manufacturing industry in Canada.
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Frequently Asked Questions
What is the market size of the SUV & Light Truck Manufacturing industry in Canada in 2026?
The market size of the SUV & Light Truck Manufacturing industry in Canada is $44.3bn in 2026.
How many businesses are there in the SUV & Light Truck Manufacturing industry in Canada in 2025?
There are 33 businesses in the SUV & Light Truck Manufacturing industry in Canada, which has grown at a CAGR of 7.5 % between 2020 and 2025.
How may import tariffs affect the SUV & Light Truck Manufacturing industry in Canada?
The SUV & Light Truck Manufacturing industry in Canada is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the SUV & Light Truck Manufacturing industry in Canada?
The SUV & Light Truck Manufacturing industry in Canada is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
Has the SUV & Light Truck Manufacturing industry in Canada grown or declined over the past 5 years?
The market size of the SUV & Light Truck Manufacturing industry in Canada has been declining at a CAGR of 4.2 % between 2020 and 2025.
What is the forecast growth of the SUV & Light Truck Manufacturing industry in Canada over the next 5 years?
Over the next five years, the SUV & Light Truck Manufacturing industry in Canada is expected to grow.
What are the biggest companies in the SUV & Light Truck Manufacturing industry in Canada?
The biggest companies operating in the SUV & Light Truck Manufacturing industry in Canada are Toyota Motor Manufacturing Canada Inc., Ford Motor Company of Canada Limited and Honda Canada Inc.
What does the SUV & Light Truck Manufacturing industry in Canada include?
Pickup truck manufacturing and SUV manufacturing are part of the SUV & Light Truck Manufacturing industry in Canada.
Which companies have the highest market share in the SUV & Light Truck Manufacturing industry in Canada?
The company holding the most market share in the SUV & Light Truck Manufacturing industry in Canada is Toyota Motor Manufacturing Canada Inc..
How competitive is the SUV & Light Truck Manufacturing industry in Canada?
The level of competition is high and steady in the SUV & Light Truck Manufacturing industry in Canada.
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