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E-Commerce & Online Auctions in Canada Industry Data and Analysis
The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition.
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What's included in this industry analysis
IBISWorld's research coverage on the E-Commerce & Online Auctions industry in Canada includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released October 2024.
About this industry
What's this industry report about?
The E-Commerce & Online Auctions industry in Canada operates under the NAICS industry code 45411aCA. The E-Commerce and Online Auctions industry in Canada is made up of establishments that sell merchandise online through an online store or auction site. Related terms covered in the E-Commerce & Online Auctions industry in Canada include brick-and-mortar, dial-up, broadband and e-tailer.
What's included in this industry?
Products and services covered in E-Commerce & Online Auctions industry in Canada include Apparel and accessories, Consumer electronics and Entertainment .
What companies are included in this industry?
Companies covered in the E-Commerce & Online Auctions industry in Canada include Amazon and Amazon.com Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the E-Commerce & Online Auctions industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the E-Commerce & Online Auctions industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the E-Commerce & Online Auctions industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the E-Commerce & Online Auctions industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the E-Commerce & Online Auctions industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the E-Commerce & Online Auctions industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the E-Commerce & Online Auctions industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the E-Commerce & Online Auctions industry in Canada.
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Frequently Asked Questions
What is the market size of the E-Commerce & Online Auctions industry in Canada in 2026?
The market size of the E-Commerce & Online Auctions industry in Canada is $28.1bn in 2026.
How many businesses are there in the E-Commerce & Online Auctions industry in Canada in 2024?
There are 11,565 businesses in the E-Commerce & Online Auctions industry in Canada, which has grown at a CAGR of 11.7 % between 2019 and 2024.
How may import tariffs affect the E-Commerce & Online Auctions industry in Canada?
The E-Commerce & Online Auctions industry in Canada is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the E-Commerce & Online Auctions industry in Canada?
The E-Commerce & Online Auctions industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the E-Commerce & Online Auctions industry in Canada grown or declined over the past 5 years?
The market size of the E-Commerce & Online Auctions industry in Canada has been growing at a CAGR of 9.9 % between 2019 and 2024.
What is the forecast growth of the E-Commerce & Online Auctions industry in Canada over the next 5 years?
Over the next five years, the E-Commerce & Online Auctions industry in Canada is expected to grow.
What are the biggest companies in the E-Commerce & Online Auctions industry in Canada?
The biggest companies operating in the E-Commerce & Online Auctions industry in Canada are Amazon and Amazon.com Inc
What does the E-Commerce & Online Auctions industry in Canada include?
Apparel and accessories and Consumer electronics are part of the E-Commerce & Online Auctions industry in Canada.
Which companies have the highest market share in the E-Commerce & Online Auctions industry in Canada?
The company holding the most market share in the E-Commerce & Online Auctions industry in Canada is Amazon.
How competitive is the E-Commerce & Online Auctions industry in Canada?
The level of competition is high and steady in the E-Commerce & Online Auctions industry in Canada.
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