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Billboard & Sign Manufacturing in Canada Industry Data and Analysis
Canada's Billboard and Sign Manufacturing industry has faltered, even as the domestic economic climate proved resilient. Billboards have maintained their appeal as one of the few remaining ways to reach a broad consumer base in an increasingly fragmented media landscape. Advertisers have continued spending on billboard space. However, billboards and signs have been hurt by a fundamental shift in advertising spending, as downstream customers have shifted toward online advertising because of its improved ability to target specific audiences. Despite consumers shifting towards online advertising options and revenue fluctuations as a result of the pandemic and more recent global supply chain shortages, stemming from global conflicts and ongoing trade and tariff negotiations, the billboard and signage manufacturing industry has experienced growth since 2020. Overall revenue has been rising at a five-year CAGR of 4.7% over the past five years and is slated to reach $2.0 billion by the end of 2025. In 2025, industry revenue is forecast to marginally increase, with projections suggesting an additional 1.1%.
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What's included in this industry analysis
IBISWorld's research coverage on the Billboard & Sign Manufacturing industry in Canada includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released October 2024.
About this industry
What's this industry report about?
The Billboard & Sign Manufacturing industry in Canada operates under the NAICS industry code 33995CA. The Billboard and Sign Manufacturing industry in Canada manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Industry products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard. Related terms covered in the Billboard & Sign Manufacturing industry in Canada include bulletin, poster, spectacular, digital billboard and light-emitting diode (led).
What's included in this industry?
Products and services covered in Billboard & Sign Manufacturing industry in Canada include Billboards , Other and Digital billboards and signs.
What companies are included in this industry?
Companies covered in the Billboard & Sign Manufacturing industry in Canada include Jim Pattison Group, Point 1 Displays Inc. and Steel Art Signs Corp.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Billboard & Sign Manufacturing industry in Canada.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Billboard & Sign Manufacturing industry in Canada.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Billboard & Sign Manufacturing industry in Canada.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Billboard & Sign Manufacturing industry in Canada. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Billboard & Sign Manufacturing industry in Canada. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Billboard & Sign Manufacturing industry in Canada. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Billboard & Sign Manufacturing industry in Canada. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Billboard & Sign Manufacturing industry in Canada.
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Frequently Asked Questions
What is the market size of the Billboard & Sign Manufacturing industry in Canada in 2026?
The market size of the Billboard & Sign Manufacturing industry in Canada is $2.0bn in 2026.
How many businesses are there in the Billboard & Sign Manufacturing industry in Canada in 2024?
There are 1,603 businesses in the Billboard & Sign Manufacturing industry in Canada, which has declined at a CAGR of 2.2 % between 2019 and 2024.
How may import tariffs affect the Billboard & Sign Manufacturing industry in Canada?
The Billboard & Sign Manufacturing industry in Canada is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Billboard & Sign Manufacturing industry in Canada?
The Billboard & Sign Manufacturing industry in Canada is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Billboard & Sign Manufacturing industry in Canada grown or declined over the past 5 years?
The market size of the Billboard & Sign Manufacturing industry in Canada has been growing at a CAGR of 4.7 % between 2019 and 2024.
What is the forecast growth of the Billboard & Sign Manufacturing industry in Canada over the next 5 years?
Over the next five years, the Billboard & Sign Manufacturing industry in Canada is expected to grow.
What are the biggest companies in the Billboard & Sign Manufacturing industry in Canada?
The biggest companies operating in the Billboard & Sign Manufacturing industry in Canada are Jim Pattison Group, Point 1 Displays Inc. and Steel Art Signs Corp.
What does the Billboard & Sign Manufacturing industry in Canada include?
Manufacturing electric backlit signs and Manufacturing electrical signs and advertising displays are part of the Billboard & Sign Manufacturing industry in Canada.
Which companies have the highest market share in the Billboard & Sign Manufacturing industry in Canada?
The company holding the most market share in the Billboard & Sign Manufacturing industry in Canada is Jim Pattison Group.
How competitive is the Billboard & Sign Manufacturing industry in Canada?
The level of competition is moderate and increasing in the Billboard & Sign Manufacturing industry in Canada.
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