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In 2026, the Index of Consumer Confidence in Canada is projected to increase 28.9% to an index value of 84.4, reflecting a compound annual growth rate of -4.5% from 2021 through 2026. This recent rise is set to be driven predominantly by easing trade tensions with the United States, which have negatively impacted expectations surrounding economic conditions. Concerns regarding household finances, employment prospects, and business environments have suppressed consumers' willingness to make significant investments in homes, vehicles, and other major purchases. Despite efforts by monetary authorities to mitigate these pressures through central bank rate cuts, overarching financial and trade-related anxieties have largely diminished periods of optimism witnessed earlier in the decade.Over the 2021-2026 period, consumer confidence fell from a temporary recovery in 2021 that was fueled by vaccination campaigns and increased consumer demand. Subsequent factors, including emerging COVID-19 variants, global supply chain disruptions, and rising inflation, inhibited sustained positive momentum. Moreover, geopolitical tensions like the Ukraine conflict in 2022 compounded the uncertainty. The Bank of Canada's rate hikes further strained household financial capabilities, adding to consumer apprehension. Throughout 2023 and 2024, wage stagnation and elevated costs for essential goods perpetuated a downtrodden consumer outlook, further exacerbated in 2025 by renewed US-Canada trade conflicts affecting export prospects and employment.
Curious about what drives these trends? IBISWorld's analyst coverage on the consumer confidence index includes detailled analysis on the current performance, outlook and industries affected.
1982-2032
The Index of Consumer Confidence is calculated by The Conference Board of Canada using a survey of four attitudinal questions posed to Canadian households. The index measures consumer optimism about the current economic environment and is an indicator of consumer product sales in the near term. The survey questions asked are related to household finances, business conditions, unemployment, inflation, income, government economic policy and whether or not it is a good time to buy or sell a house, automobile and/or major household items. The values presented in this report are annual figures, derived from monthly averages, and have a base year of 2014.
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The consumer confidence index in Canada in 2026 was 84.4 index points.
The consumer confidence index in Canada declined by -4.54% in 2026.
IBISWorld’s data and analysis on consumer confidence index in Canada includes forecasted growth rates over the next five years.