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Cosmetic and Toiletry Retailing in Australia Industry Data and Analysis
The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores offering immersive services and innovative experiences. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products, including the likes of international ecommerce platforms Shein and Temu which are currently reshaping Australia’s retail landscape.
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What's included in this industry analysis
IBISWorld's research coverage on the Cosmetic and Toiletry Retailing industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Cosmetic and Toiletry Retailing industry in Australia operates under the ANZSIC industry code G4271b. Industry firms sell cosmetics, perfumes, toiletries and personal grooming products. Industry retailers include specialty cosmetics stores, perfume and fragrance stores, and beauty supply stores. Related terms covered in the Cosmetic and Toiletry Retailing industry in Australia include cosmetics, masstige products, cosmeceuticals, nutricosmetics and electronic data interchange.
What's included in this industry?
Products and services covered in Cosmetic and Toiletry Retailing industry in Australia include Haircare products, Make-up and skincare products and Perfumes and fragrances.
What companies are included in this industry?
Companies covered in the Cosmetic and Toiletry Retailing industry in Australia include Mecca Brands, Sephora Australia and Wesfarmers.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Cosmetic and Toiletry Retailing industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Cosmetic and Toiletry Retailing industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Cosmetic and Toiletry Retailing industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Cosmetic and Toiletry Retailing industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Cosmetic and Toiletry Retailing industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Cosmetic and Toiletry Retailing industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cosmetic and Toiletry Retailing industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Cosmetic and Toiletry Retailing industry in Australia.
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Frequently Asked Questions
What is the market size of the Cosmetic and Toiletry Retailing industry in Australia in 2026?
The market size of the Cosmetic and Toiletry Retailing industry in Australia is $6.3bn in 2026.
How many businesses are there in the Cosmetic and Toiletry Retailing industry in Australia in 2025?
There are 4,810 businesses in the Cosmetic and Toiletry Retailing industry in Australia, which has grown at a CAGR of 2.6 % between 2020 and 2025.
How may import tariffs affect the Cosmetic and Toiletry Retailing industry in Australia?
The Cosmetic and Toiletry Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Cosmetic and Toiletry Retailing industry in Australia?
The Cosmetic and Toiletry Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Cosmetic and Toiletry Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Cosmetic and Toiletry Retailing industry in Australia has been growing at a CAGR of 3.2 % between 2020 and 2025.
What is the forecast growth of the Cosmetic and Toiletry Retailing industry in Australia over the next 5 years?
Over the next five years, the Cosmetic and Toiletry Retailing industry in Australia is expected to grow.
What are the biggest companies in the Cosmetic and Toiletry Retailing industry in Australia?
The biggest companies operating in the Cosmetic and Toiletry Retailing industry in Australia are Mecca Brands, Sephora Australia and Wesfarmers
What does the Cosmetic and Toiletry Retailing industry in Australia include?
Make-up and skincare products and Perfumes and fragrances are part of the Cosmetic and Toiletry Retailing industry in Australia.
Which companies have the highest market share in the Cosmetic and Toiletry Retailing industry in Australia?
The company holding the most market share in the Cosmetic and Toiletry Retailing industry in Australia is Mecca Brands.
How competitive is the Cosmetic and Toiletry Retailing industry in Australia?
The level of competition is high and increasing in the Cosmetic and Toiletry Retailing industry in Australia.
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