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Smartphone App Developers in Australia Industry Data and Analysis
Smartphones have become deeply entrenched in Australian society, with the majority of the population owning and using them frequently. This widespread adoption has driven businesses to develop their own apps and advertise through popular platforms, boosting demand for app developers and increasing revenue. The popularity of online shopping, particularly spurred by the pandemic, has also fuelled the creation of new apps and widened profit margins. Despite rising demand, outsourcing app development to countries with lower labour costs has subdued growth in the Australian Software App Developers industry. While outsourcing can reduce expenses, it also carries risks of poor quality and communication challenges, highlighting the competitive advantage of domestic developers. Industrywide revenue is expected to expand at an annualised 2.3% over the five years through 2024-25, reaching $2.8 billion in the current year, when revenue will climb by an estimated 1.0%.
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What's included in this industry analysis
IBISWorld's research coverage on the Smartphone App Developers industry in Australia includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released October 2024.
About this industry
What's this industry report about?
The Smartphone App Developers industry in Australia operates under the ANZSIC industry code OD5150. The Smartphone App Developers industry businesses develop and publish apps for smartphones and mobile devices, including wearables and tablets. Apps are sold in app stores specific to a device’s operating system. Related terms covered in the Smartphone App Developers industry in Australia include freemium, in-app purchases, smartphone and b2b.
What's included in this industry?
Products and services covered in Smartphone App Developers industry in Australia include Game apps, Entertainment apps and Organisational apps.
What companies are included in this industry?
Companies covered in the Smartphone App Developers industry in Australia include Atlassian, Electronic Arts and My Muscle Chef.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Smartphone App Developers industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Smartphone App Developers industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Smartphone App Developers industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Smartphone App Developers industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Smartphone App Developers industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Smartphone App Developers industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Smartphone App Developers industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Smartphone App Developers industry in Australia.
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Frequently Asked Questions
What is the market size of the Smartphone App Developers industry in Australia in 2026?
The market size of the Smartphone App Developers industry in Australia is $2.8bn in 2026.
How many businesses are there in the Smartphone App Developers industry in Australia in 2024?
There are 723 businesses in the Smartphone App Developers industry in Australia, which has grown at a CAGR of 6.9 % between 2019 and 2024.
How may import tariffs affect the Smartphone App Developers industry in Australia?
The Smartphone App Developers industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Smartphone App Developers industry in Australia?
The Smartphone App Developers industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Smartphone App Developers industry in Australia grown or declined over the past 5 years?
The market size of the Smartphone App Developers industry in Australia has been growing at a CAGR of 2.3 % between 2019 and 2024.
What is the forecast growth of the Smartphone App Developers industry in Australia over the next 5 years?
Over the next five years, the Smartphone App Developers industry in Australia is expected to grow.
What are the biggest companies in the Smartphone App Developers industry in Australia?
The biggest companies operating in the Smartphone App Developers industry in Australia are Atlassian, Electronic Arts and My Muscle Chef
What does the Smartphone App Developers industry in Australia include?
Game apps and Entertainment apps are part of the Smartphone App Developers industry in Australia.
Which companies have the highest market share in the Smartphone App Developers industry in Australia?
The company holding the most market share in the Smartphone App Developers industry in Australia is Atlassian.
How competitive is the Smartphone App Developers industry in Australia?
The level of competition is high and increasing in the Smartphone App Developers industry in Australia.
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