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Real Estate Services in Australia Industry Data and Analysis
The Real Estate Services industry’s performance has fluctuated in recent years, influenced by rising house prices, climbing interest rates and volatility dwelling transfer numbers. Interest rate increases after the pandemic significantly dampened the number of dwelling transfers, reducing demand for real estate services. However, the industry has since rebounded from the 2023 low. Slowly easing interest rates and renewed buyer confidence have driven a surge in residential property transactions and elevated agency revenues, despite persistent high borrowing costs and constrained housing supply. Robust housing prices, government incentives and strong migration have fuelled residential demand. Commercial sector growth is concentrated in premium CBD assets amid weak secondary office markets. Profit margins expanded after the pandemic because of increased housing prices before tightening in 2022-23 following interest rate hikes. Sticky interest rates have kept margins from expanding in recent years. Industrywide revenue is anticipated to have fallen at an annualised 1.0% over the past five years and is expected to total $30.9 billion in 2024-25, when revenue will increase by an estimated 2.3%.The Real Estate Services Industry exhibits low market share concentration, comprising many small, independent operators. The largest provider is Ray White, which operates under a franchise model with over 700 locations. Geographically, the industry is concentrated in the populous eastern states of New South Wales, Queensland and Victoria. Areas like the Northern Territory and Tasmania have fewer agencies because of their lower house prices and populations.Looking ahead, strong migration-driven population growth will reinforce demand pressures on Australia’s real estate market, with ongoing housing shortages amplifying competition for both owner-occupied and rental properties. Agencies positioned to capitalise on expanding rental demand, sustainable building initiatives, and growth in regional hubs and build-to-rent (BTR) assets are set to outperform. This comes as rising prices and flexible work fuel a shift away from traditional homeownership and office space. The industry’s profit and growth outlook increasingly hinges on adapting digital services, managing evolving tenant needs and aligning with climate regulation and eco-friendly property trends. Industry revenue is projected to rise at an annualised 1.3% through 2029-30 to total $33.0 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Real Estate Services industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Real Estate Services industry in Australia operates under the ANZSIC industry code L6720. Real estate services providers mainly appraise, purchase, sell (by auction or private treaty), manage or rent residential property, commercial property or a combination of the two. Related terms covered in the Real Estate Services industry in Australia include first home owner grant, foreign investment review board (firb), virtual reality (vr) and augmented reality (ar).
What's included in this industry?
Products and services covered in Real Estate Services industry in Australia include Property sales, Property management and Property leasing.
What companies are included in this industry?
Companies covered in the Real Estate Services industry in Australia include Ray White, Jones Lang LaSalle and CBRE.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Real Estate Services industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Real Estate Services industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Real Estate Services industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Real Estate Services industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Real Estate Services industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Real Estate Services industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Real Estate Services industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Real Estate Services industry in Australia.
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Frequently Asked Questions
What is the market size of the Real Estate Services industry in Australia in 2026?
The market size of the Real Estate Services industry in Australia is $30.9bn in 2026.
How many businesses are there in the Real Estate Services industry in Australia in 2025?
There are 45,440 businesses in the Real Estate Services industry in Australia, which has grown at a CAGR of 2.0 % between 2020 and 2025.
How may import tariffs affect the Real Estate Services industry in Australia?
The Real Estate Services industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Real Estate Services industry in Australia?
The Real Estate Services industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Real Estate Services industry in Australia grown or declined over the past 5 years?
The market size of the Real Estate Services industry in Australia has been declining at a CAGR of 1.0 % between 2020 and 2025.
What is the forecast growth of the Real Estate Services industry in Australia over the next 5 years?
Over the next five years, the Real Estate Services industry in Australia is expected to grow.
What are the biggest companies in the Real Estate Services industry in Australia?
The biggest companies operating in the Real Estate Services industry in Australia are Ray White, Jones Lang LaSalle and CBRE
What does the Real Estate Services industry in Australia include?
Property sales and Property leasing are part of the Real Estate Services industry in Australia.
Which companies have the highest market share in the Real Estate Services industry in Australia?
The company holding the most market share in the Real Estate Services industry in Australia is Ray White.
How competitive is the Real Estate Services industry in Australia?
The level of competition is high and increasing in the Real Estate Services industry in Australia.
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