Mobile Menu

Online Pet Food and Pet Supply Sales in Australia - Market Research Report (2014-2029)

Disha Kartik Jeswanth Disha Kartik Jeswanth Melbourne, Australia Last Updated: September 2024 ANZSIC OD4086

Revenue

$955.0m

2024-25

$955.0m

Past 5-Year Growth

Profit

$XX.Xm

Employees

928

Businesses

415

Wages

$XX.Xm

Online Pet Food and Pet Supply Sales in Australia industry analysis

The Online Pet Food and Pet Supply Sales industry is changing as it gains traction in the wider Australian pet care sector. While small-scale online retailers dictate the market, larger pure-play online pet care companies are emerging and making a big splash. National pet care chains are also launching complementary ecommerce platforms. More Australian consumers are purchasing pet-related products, and the industry is catering to this demand. Increasingly sophisticated technology, improved infrastructure and convenience, like same-day dispatch and free shipping offers, have drawn customers towards online retailers. Among the various tactics online retailers employ to attract customers and alleviate their concerns about online shopping, auto-shipment delivery models have been the most prominent. A considerable chunk of industry revenue comes from pet food sales, with subscription boxes helping this trend to trek higher.

Trends and Insights

  • The Online Pet Food and Pet Supply Sales industry is small but growing at a remarkable pace. Online-only sites and bricks-and-mortar stores with multichannel strategies have been drawn to the hype, entering the industry in niche, high-value sectors.
  • During the COVID-19 pandemic, online sales of all pet products spiked as housebound consumers used digital platforms to supply their pets' needs. Post-pandemic, online shopping’s popularity persists, maintaining high product demand.
  • Pet ownership numbers and the popularity of internet shopping influence the industry's geographic spread. Most pet owners live along the eastern seaboard, with these three states accounting for over three-quarters of online pet expenditure.
  • Those browsing online for pet food and supplies will discover a range of similar products on various websites. The internet encourages price transparency, allowing customers to effortlessly compare costs among different retailers, forcing retailers to be price competitive.
Show more

Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 9.8 % over the past five years, to reach an estimated $955.0m in 2024.

Trends and Insights

Increased integration of pets into Australian households has boosted online retailers

  • Australia boasts one of the highest pet ownership rates globally, with over two-thirds of households owning a pet. As a result, industry businesses have thrived because of high demand for pet products.
  • Additional trends and insights available with purchase
Online Pet Food and Pet Supply Sales in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Online shopping's convenience will continue to keep consumers hooked

  • Online shopping’s rising convenience and popularity will drive revenue growth in the online pet care sector in the forthcoming years.

Biggest companies in the Online Pet Food and Pet Supply Sales in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Millell
444.7
Greencross Group
205.3
PETstock
194.5

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Pet Food and Pet Supply Sales in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Durable pet products and accessories, Pet healthcare products and Pet food and treats. Durable pet products and accessories is the largest segment of the Online Pet Food and Pet Supply Sales in Australia.

Trends and Insights

Rising pet ownership has boosted revenue generated from pet food and treats

  • This segment includes various pet food and treats for all types of pets, including processed ready-to-eat kibble and canned food. Pet stores sell specialist pet food focusing on healthy balanced diets.
  • More insights available in the full report

Unbiased research for even more industries at your fingertips

  • 5000+Industries covered
  • 100+Local analysts
  • 250k+Hours of detailed analysis
  • 100k+Subscriber community

Purchase a membership to access this industry and so much more.

Widen you competitive advantage with related industries

Competitors

  • Supermarkets and Grocery Stores in Australia
  • Pets and Pet Supplies Retailers in Australia

Complementors

  • Prepared Animal and Bird Feed Manufacturing in Australia
  • Online Shopping in Australia
  • Pharmaceuticals Wholesaling in Australia

International industries

  • Pet Stores in the US
  • Online Pet Food & Pet Supply Sales in the US
  • Pet Stores in Canada
  • Garden Centres & Pet Shops in the UK

View all industries in Australia

Table of Contents

About this industry

Industry definition

The industry includes online pet supply stores that retail pet food and supplies through the internet. Industry retailers sell a range of products including pet food, pet products and accessories, and pet healthcare products. The industry includes pure-play pet food and care retailers, and bricks-and-mortar pet stores with online operations.

What's included in this industry?

Pet food and treatsPet healthcare productsDurable pet products and accessories

Companies

MillellGreencross GroupPETstock

Purchase this report to view all 7 major companies in this industry.

Related Terms

ECOMMERCECLICK-AND-COLLECTHUMANISATION

Industry Code

ANZSIC 2006

ANZSIC 4279 - Online Pet Food and Pet Supply Sales in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Online Pet Food and Pet Supply Sales industry is small but growing at a remarkable pace. Online-only sites and bricks-and-mortar stores with multichannel strategies have ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

During the COVID-19 pandemic, online sales of all pet products spiked as housebound consumers used digital platforms to supply their pets' needs. Post-pandemic, online shoppi...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Pet ownership numbers and the popularity of internet shopping influence the industry's geographic spread. Most pet owners live along the eastern seaboard, with these three st...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Those browsing online for pet food and supplies will discover a range of similar products on various websites. The internet encourages price transparency, allowing customers ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Millell, Vermont Aus Holdco, and PETstock dominate the Online Pet Food and Supply Sales industry. Their merger and acquisition activities enable them to increase economies of...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Millell's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Greencross Group's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of PETstock's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for Millell, and factors influencing its performance in the industry
  • Description and key data for Greencross Group, and factors influencing its performance in the industry
  • Description and key data for PETstock, and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry operates under the same laws that apply to traditional retail stores. Specific regulations relating to electronic communications also cover the industry, includi...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The market’s cost structure is comparable to many other online retail sectors. Purchases represent the most considerable expenditure. Pandemic-related supply chain disruption...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Pet Food and Pet Supply Sales industry in Australia in 2024?

The market size of the Online Pet Food and Pet Supply Sales industry in Australia is $955.0m in 2024.

How many businesses are there in the Online Pet Food and Pet Supply Sales in Australia industry in 2024?

There are 415 businesses in the Online Pet Food and Pet Supply Sales industry in Australia, which has grown at a CAGR of 6.3 % between 2019 and 2024.

Has the Online Pet Food and Pet Supply Sales industry in Australia grown or declined over the past 5 years?

The market size of the Online Pet Food and Pet Supply Sales industry in Australia has been growing at a CAGR of 9.8 % between 2019 and 2024.

What is the forecast growth of the Online Pet Food and Pet Supply Sales industry in Australia over the next 5 years?

Over the next five years, the Online Pet Food and Pet Supply Sales industry in Australia is expected to grow.

What are the biggest companies in the Online Pet Food and Pet Supply Sales market in Australia?

The biggest companies operating in the Online Pet Food and Pet Supply Sales market in Australia are Millell, Greencross Group and PETstock

What does the Online Pet Food and Pet Supply Sales in Australia include?

Pet food and treats and Pet healthcare products are part of the Online Pet Food and Pet Supply Sales industry.

Which companies have the highest market share in the Online Pet Food and Pet Supply Sales in Australia?

The company holding the most market share in Australia is Millell.

How competitive is the Online Pet Food and Pet Supply Sales industry in Australia?

The level of competition is moderate and increasing in the Online Pet Food and Pet Supply Sales industry in Australia.