$955.0m
$XX.Xm
928
415
$XX.Xm
The Online Pet Food and Pet Supply Sales industry is changing as it gains traction in the wider Australian pet care sector. While small-scale online retailers dictate the market, larger pure-play online pet care companies are emerging and making a big splash. National pet care chains are also launching complementary ecommerce platforms. More Australian consumers are purchasing pet-related products, and the industry is catering to this demand. Increasingly sophisticated technology, improved infrastructure and convenience, like same-day dispatch and free shipping offers, have drawn customers towards online retailers. Among the various tactics online retailers employ to attract customers and alleviate their concerns about online shopping, auto-shipment delivery models have been the most prominent. A considerable chunk of industry revenue comes from pet food sales, with subscription boxes helping this trend to trek higher.
Industry revenue has grown at a CAGR of 9.8 % over the past five years, to reach an estimated $955.0m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2025 | Revenue ($m)
2025 |
---|---|---|
Millell | 444.7 | |
Greencross Group | 205.3 | |
PETstock | 194.5 |
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Industry revenue is measured across several distinct product and services lines, including Durable pet products and accessories, Pet healthcare products and Pet food and treats. Durable pet products and accessories is the largest segment of the Online Pet Food and Pet Supply Sales in Australia.
Rising pet ownership has boosted revenue generated from pet food and treats
The industry includes online pet supply stores that retail pet food and supplies through the internet. Industry retailers sell a range of products including pet food, pet products and accessories, and pet healthcare products. The industry includes pure-play pet food and care retailers, and bricks-and-mortar pet stores with online operations.
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ANZSIC 4279 - Online Pet Food and Pet Supply Sales in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The Online Pet Food and Pet Supply Sales industry is small but growing at a remarkable pace. Online-only sites and bricks-and-mortar stores with multichannel strategies have ...
Learn about an industry's products and services, markets and trends in international trade.
During the COVID-19 pandemic, online sales of all pet products spiked as housebound consumers used digital platforms to supply their pets' needs. Post-pandemic, online shoppi...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Pet ownership numbers and the popularity of internet shopping influence the industry's geographic spread. Most pet owners live along the eastern seaboard, with these three st...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Those browsing online for pet food and supplies will discover a range of similar products on various websites. The internet encourages price transparency, allowing customers ...
Learn about the performance of the top companies in the industry.
Millell, Vermont Aus Holdco, and PETstock dominate the Online Pet Food and Supply Sales industry. Their merger and acquisition activities enable them to increase economies of...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The industry operates under the same laws that apply to traditional retail stores. Specific regulations relating to electronic communications also cover the industry, includi...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
The market’s cost structure is comparable to many other online retail sectors. Purchases represent the most considerable expenditure. Pandemic-related supply chain disruption...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Online Pet Food and Pet Supply Sales industry in Australia is $955.0m in 2024.
There are 415 businesses in the Online Pet Food and Pet Supply Sales industry in Australia, which has grown at a CAGR of 6.3 % between 2019 and 2024.
The market size of the Online Pet Food and Pet Supply Sales industry in Australia has been growing at a CAGR of 9.8 % between 2019 and 2024.
Over the next five years, the Online Pet Food and Pet Supply Sales industry in Australia is expected to grow.
The biggest companies operating in the Online Pet Food and Pet Supply Sales market in Australia are Millell, Greencross Group and PETstock
Pet food and treats and Pet healthcare products are part of the Online Pet Food and Pet Supply Sales industry.
The company holding the most market share in Australia is Millell.
The level of competition is moderate and increasing in the Online Pet Food and Pet Supply Sales industry in Australia.