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Nurseries in Australia Industry Data and Analysis
The Nursery Production industry has operated in a difficult environment in recent years. Economic pressures and shifting housing trends have reshaped consumer behaviour. Interest rate hikes introduced in 2022 and 2023 to rein in high inflation placed considerable strain on household budgets, prompting consumers to scale back their discretionary spending, including on gardening products. Meanwhile, the pandemic-era preference for larger regional properties has faded. Population growth has returned to capital cities, where planning frameworks favour medium- and high-density housing, limiting private outdoor space. As homebuyers adjust to denser living arrangements, demand for outdoor plants has contracted, particularly for high-value items like trees and large ferns. Indoor plants and patio lines have performed more robustly, benefiting from trends in small-space living and the desire to bring greenery into compact homes. However, sales growth in these lower-priced categories hasn’t been able to offset the sharp drop in sales of larger outdoor plant sales, which traditionally underpin profitability. The collapse in these sales has contributed to an expected 8.4% annualised plummet in industry revenue over the five years through 2025-26 to $1.08 billion. This fall includes an anticipated 1.2% contraction in 2025-26 as household spending remains cautious amid ongoing cost-of-living pressures.
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What's included in this industry analysis
IBISWorld's research coverage on the Nurseries industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released February 2026.
About this industry
What's this industry report about?
The Nurseries industry in Australia operates under the ANZSIC industry code A0111. Industry growers primarily produce trees, shrubs, ornamental plants and bulbs. Nurseries sell their goods to a variety of markets, including retailers, wholesalers, landscapers, local governments and orchardists. The industry excludes turf growing and flower growing. Related terms covered in the Nurseries industry in Australia include greenhouse, propagation, landscaper and boom irrigation.
What's included in this industry?
Products and services covered in Nurseries industry in Australia include Trees and shrubs, Other plants and Indoor and patio plants.
What companies are included in this industry?
Companies covered in the Nurseries industry in Australia include Benara Nurseries.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Nurseries industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Nurseries industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Nurseries industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Nurseries industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Nurseries industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Nurseries industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Nurseries industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Nurseries industry in Australia.
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Frequently Asked Questions
What is the market size of the Nurseries industry in Australia in 2026?
The market size of the Nurseries industry in Australia is $1.1bn in 2026.
How many businesses are there in the Nurseries industry in Australia in 2026?
There are 1,097 businesses in the Nurseries industry in Australia, which has declined at a CAGR of 1.3 % between 2021 and 2026.
How may import tariffs affect the Nurseries industry in Australia?
The Nurseries industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Nurseries industry in Australia?
The Nurseries industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Nurseries industry in Australia grown or declined over the past 5 years?
The market size of the Nurseries industry in Australia has been declining at a CAGR of 8.4 % between 2021 and 2026.
What is the forecast growth of the Nurseries industry in Australia over the next 5 years?
Over the next five years, the Nurseries industry in Australia is expected to grow.
What are the biggest companies in the Nurseries industry in Australia?
The biggest company operating in the Nurseries industry in Australia is Benara Nurseries
What does the Nurseries industry in Australia include?
Trees and shrubs and Propagation stock are part of the Nurseries industry in Australia.
Which companies have the highest market share in the Nurseries industry in Australia?
The company holding the most market share in the Nurseries industry in Australia is Benara Nurseries.
How competitive is the Nurseries industry in Australia?
The level of competition is moderate and increasing in the Nurseries industry in Australia.
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