IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Household Appliance Wholesaling in Australia Industry Data and Analysis
Over the past few years, the Household Appliance Wholesaling industry has been reeling from the aftermath of pandemic-driven shocks. During the pandemic, stay-at-home orders led to increased use of household appliances like coffee machines, large refrigerators and smart TVs as homes became spaces for work, play and living. Programs like JobKeeper also fuelled consumer spending on domestic appliances, boosting orders for appliance wholesalers. However, high inflation and interest rates in recent years have slowed Australia's pandemic-driven renovation surge, causing financial struggles, which have led to a downturn in retail sales and, in turn, order volumes for wholesalers. Australia’s ongoing housing crisis, driven by high property prices and limited building supply, has continued to constrain household appliance sales. These mixed trends are expected to drag down industry revenue at an annualised 4.2% over the five years through 2025-26 to $11.9 billion. This includes an anticipated 0.4% rise in 2025-26.
Access this data your way
The Household Appliance Wholesaling in Australia Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Household Appliance Wholesaling industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Household Appliance Wholesaling industry in Australia operates under the ANZSIC industry code F3494b. Household appliance wholesalers primarily sell household appliances, including TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment. Related terms covered in the Household Appliance Wholesaling industry in Australia include whitegoods, brown goods and wholesale bypass.
What's included in this industry?
Products and services covered in Household Appliance Wholesaling industry in Australia include Stoves, ovens and microwaves, Refrigerators, freezers and dishwashers and Washing machines and dryers.
What companies are included in this industry?
Companies covered in the Household Appliance Wholesaling industry in Australia include Samsung Electronics Australia, LG Electronics and Fisher & Paykel Australia.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Household Appliance Wholesaling industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Household Appliance Wholesaling industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Household Appliance Wholesaling industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Household Appliance Wholesaling industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Household Appliance Wholesaling industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Household Appliance Wholesaling industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Household Appliance Wholesaling industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Household Appliance Wholesaling industry in Australia.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Household Appliance Wholesaling industry in Australia in 2026?
The market size of the Household Appliance Wholesaling industry in Australia is $11.9bn in 2026.
How many businesses are there in the Household Appliance Wholesaling industry in Australia in 2025?
There are 826 businesses in the Household Appliance Wholesaling industry in Australia, which has declined at a CAGR of 0.2 % between 2020 and 2025.
How may import tariffs affect the Household Appliance Wholesaling industry in Australia?
The Household Appliance Wholesaling industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Household Appliance Wholesaling industry in Australia?
The Household Appliance Wholesaling industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Household Appliance Wholesaling industry in Australia grown or declined over the past 5 years?
The market size of the Household Appliance Wholesaling industry in Australia has been declining at a CAGR of 4.2 % between 2020 and 2025.
What is the forecast growth of the Household Appliance Wholesaling industry in Australia over the next 5 years?
Over the next five years, the Household Appliance Wholesaling industry in Australia is expected to grow.
What are the biggest companies in the Household Appliance Wholesaling industry in Australia?
The biggest companies operating in the Household Appliance Wholesaling industry in Australia are Samsung Electronics Australia, LG Electronics and Fisher & Paykel Australia
What does the Household Appliance Wholesaling industry in Australia include?
Stoves, ovens and microwaves and Refrigerators, freezers and dishwashers are part of the Household Appliance Wholesaling industry in Australia.
Which companies have the highest market share in the Household Appliance Wholesaling industry in Australia?
The company holding the most market share in the Household Appliance Wholesaling industry in Australia is Samsung Electronics Australia.
How competitive is the Household Appliance Wholesaling industry in Australia?
The level of competition is high and increasing in the Household Appliance Wholesaling industry in Australia.
Cut through the noise with intelligence you can trust
